Know Top Graphic Design Types That All Businesses Need

Safalta Expert Published by: Trisha Bharati Updated Thu, 04 Aug 2022 02:32 PM IST

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We all live in the visual world where colours and graphics seek the attention of individuals. From the perspective of the business Having eye-catching and compelling graphics is essential when marketing your product or service as a business to draw in new clients. Images that are tacky, poorly planned, or unrelated might harm a brand's reputation and turn off potential customers. On the other side, engaging, motivating, and attention-grabbing images may help you create a trustworthy brand that is associated with excellence.
You have heard the term graphic design countless times but have you ever wondered where the word comes from? In 1922 a book designer named  William Addison Dwiggins coined the term design. This term was used to shield his whole design process.

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If you are a beginner then you must know the Top 10 Graphic Designer Tips for Beginner as it will give you a general idea of how to start designing.  You can also enroll yourself in our Graphic Designing Courses and master the skills of designing. If you have made your decision of choosing Graphic Designing as a Career then you must know the top business graphic design types that all industries demand.
Finding the ideal image for the situation may occasionally be challenging, especially when attempting to appeal to a large audience. To help your company continue to succeed, we have selected some of our favourite graphic design types that are essential for business.

Table of Content 

Important Business Graphic Design Types

There are many distinct shapes and types of graphic design. When people think about graphics, a well-made picture is typically the first thing that comes to mind. However, this is a highly condensed picture of what graphic designers accomplish daily.

Depending on the nature of your organization, you might need to use a certain kind of graphic design to achieve your goals. Some of the most crucial categories of graphic design that companies require are: 

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1. Brand Design 

The development of a brand's identity determines how its identity is communicated to the public. These resources help your firm stand out to your target client, no matter the location. For instance, the three stripes of Adidas and the BMW logo have both come to symbolize their respective businesses. Even the way people recognize a business may be influenced by colours. What would you think of the Coca-Cola logo if it were yellow rather than red? It is the responsibility of this type of graphic designer to identify a brand, comprehend its objectives, figure out how to make it look aesthetically appealing, and integrate it with the brand experience. 

Examples of Brand Development Design

  • Brand/Style Guide

  • Business Cards

  • Brochures

  • Logos

  • Stationery


2. UI/UX Design 

In this digital era, it is the most important and in-demand type of graphic design. It's all because of the rising popularity of digital content which leads the maximum business and industries to develop user-friendly interfaces.  

The visual element of software that users can access and interact with is known as the user interface (UI) design. A website or app may have fields, scroll bars, pop-up windows, buttons, icons, colours, and other elements. The person who made this is an expert UI designer. An effective UI designer produces interfaces that are consistent with the brand, appealing, uncomplicated, and user-friendly. You can learn these skills through Graphic Design Courses online and see the growth in your professional career. 

Examples of UI/UX Design 
  • Web page design

  • Theme design (WordPress, Shopify, etc.)

  • Game interfaces

  • App design

  • Learning Platforms

  • Blogs

  • Online portfolios

  • E-commerce

  • Mobile games

3. Publication Design 

Publication Graphic Design refers to the creation of layout for the long form of content such as magazines, books, catalogues, and much more.  Usually, it refers to making a lot of labour aesthetically pleasing and easily readable. An intelligent visual hierarchy and grids are used in good publication design to direct the reader's attention to the most important content. Publication design is not a task for a novice in typography. A publishing designer should also be knowledgeable about colour theory and printing conventions.

To create visually appealing publications, publication graphic design for a business considers visual identity design and makes the best use of colours, font, and images. Graphic designers for publications should be well-versed in both print and digital publishing. Numerous websites offer online graphic designing courses with a certificate that certifies the individual to start their professional career in designing. 

 Examples of Publication Design 
  • Printed books and e-books

  • Online and printed newspapers

  • Brochures and email newsletters

  • Magazines and catalogues

4. Advertisement Design 

The current trend is said to be in advertisement design. Through digital and print promotional materials, advertising and marketing design may draw customers. Typically, these graphics draw customers' attention and reinforce the content of an advertisement. This particular market concentrates on creating inventive advertisements supported by effective imagery. These graphic artists provide a variety of artistic images, including banners, logos, and billboards. Marketing and ad designers must be well-versed in a variety of presentation software and graphic design patterns. They must be capable of working quickly and possess great communication and intellectual abilities. Learn Top 6 Skills Every Recruiter Demands. 

Examples of Advertisement Design 
  • Banners

  • Billboards

  • Posters

  • Magazine and newspaper ads

  • Social media ads

5.  Environmental Design 

It is regarded as the widest category of graphic design and incorporates various forms of visual media, environments, and experiences. By making locations more memorable, entertaining, educational, or simple to navigate, environmental graphic design helps individuals feel more connected to their surroundings and improves their entire experience. These experts carry a heavy load of accountability. Many people's lives may be at risk if colours and shapes were used improperly. Because of this, entry into this field needs years of specialized training and a college degree.

Examples of Environmental Design 
  • Interactive exhibits

  • Trade show booths

  • Art installations

  • Branded wall art

  • Wayfinding signs

Also Read:

Top 8 Graphic Designing Trends in 2022 

Resume and CV Advice for Graphic Designers

How To Become an Illustrator?

Graphic Designer Interview Questions

Way Forward

Why do graphic designers matter in the business? Professional graphic designers are needed by businesses to produce marketing materials like brochures, business cards, pamphlets, banners, etc. that are effective and occasionally for resume design services as well. A logo that is designed and developed as part of graphic design may aid in creating a brand image. Therefore, an individual aspiring to develop their career in the field of designing must ensure to learn Business Graphic design. You can also enroll in our courses to enhance your skills and build your professional career. We offer live online Graphic Designing courses online at the best competitive market price range. The following are the additional benefits you can avail of: 

  • Affordable fee structure 

  • Huge offers and discounts

  • Live interactive sessions 

  • Available video lectures and much more.

Where can I get online graphic designing courses with a certificate?

 The infinite website offers online graphic designing courses however, you have to be selective and attentive while choosing the one for you. Safalta’s online graphic designing courses are the best as all the classes are taken by highly experienced and qualified experts. Availability of video lectures so that you can learn at your own pace without any restrictions. These courses are highly affordable and meticulously prepared a study plan for smooth learning for the individuals.

Is graphic design a worthwhile profession?

 For those with imaginative thinking skills who appreciate art, technology, and communication, graphic design is a terrific job. Every business needs design, therefore graphic designers have numerous opportunities to work on a variety of innovative and fascinating projects.


Which graphic design discipline is most in demand?

Motion Graphic Designers are in the most demand. AI businesses, the entertainment sector, startups, marketing companies, creative agencies, digital media organizations, e-commerce platforms, and the automotive sector are the most in need of motion graphics artists.

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