What Is Data Collection: Methods, Types and Techniques

Safalta Published by: Ishika Kumar Updated Tue, 21 Jun 2022 01:48 AM IST


if you wanna know more about data collection methods, types, and techniques, then read this article for more details.

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Knowledge is power, information is information, and data is digitized information, at least according to IT definitions. As a result, data is a powerful tool. However, you must first collect the data in order to turn it into a successful strategy for your organization or business. That's the first thing you should do.
As a result, we're focusing on data collecting to assist you to get started. What is it, exactly? It's more than simply a Google search, believe it or not! Also, what are the many forms of data collection? And what kinds of data collection methods and approaches are available?

1. Data Collection: A Definition

It's critical to ask, "What is data?" before we can define collecting. The short answer is that data is any type of information that has been formatted in a specific way. To find solutions to study problems, answer questions, evaluate outcomes, and forecast trends and probabilities, data collecting is the act of obtaining, measuring, and analyzing correct data from a number of relevant sources.
Our culture is heavily reliant on data, emphasizing the need of gathering it. To make educated business decisions, assure quality assurance, and maintain research integrity, accurate data collecting is required.
During data collecting, researchers must identify the data kinds, data sources, and procedures that will be employed. We'll soon learn that there are a variety of data collection methods available.

2. Why Do We Need Data Collection?

A judge or a general must have as many pertinent facts as possible before making a decision in a court case or planning an attack. Informed judgments lead to the greatest outcomes, and information and data are interchangeable terms.
As we'll see later, the principle of data collection isn't new, but the world has evolved. Today, there is significantly more data available, and it is available in ways that were unimaginable a century ago. The data collection procedure has had to evolve in order to stay up with technological advancements.
You need data collection whether you're in academia trying to do research or in the commercial sector thinking about how to advertise a new product.

3. What Are the Different Methods of Data Collection?

There are two approaches to gathering data. Many terminologies, such as approaches, methods, and kinds, can be used interchangeably depending on who uses them. For example, one source may refer to data collection processes as "methods." However, regardless of the labels we use, the same concepts and breakdowns apply whether we're discussing marketing analysis or a scientific study effort.
The two ways are as follows:


This is original, first-hand data obtained by the data researchers, as the name implies. This is the first step in obtaining information, and it must be completed before any further or related research may begin. If the researcher obtains the data correctly, the results of primary data are quite accurate. However, there is a drawback: first-hand research can be time-consuming and costly.


Secondary data is information gathered from other sources that have already been statistically analyzed. This information is either information that the researcher has entrusted to others or information that the researcher has searched up. Simply, it's information that has been passed down from one person to another. Secondary information, while easier and less expensive to get than primary data, raises questions about its veracity and legitimacy. The majority of secondary data is quantitative data.

4. Specific Data Collection Techniques

Interviews for primary data collection

The researcher asks a large number of people questions, either through direct interviews or through mass communication methods such as phone or mail. This is by far the most popular form of data collection.

The technique of Projection.

When potential respondents are aware of why they are being asked questions and are hesitant to respond, projective data collection is used. If a cell phone provider representative asks inquiries about their service, for example, the person may be hesitant to answer. In projective data collection, respondents are given an incomplete question and must fill in the blanks with their own thoughts, feelings, and attitudes.

The Delphi Method is a technique that is used to solve problems

According to Greek mythology, the Oracle at Delphi was the high priestess of Apollo's temple who dispensed guidance, prophesies, and counsel. Researchers utilise the Delphi technique to collect data from a panel of experts in the field of data collection. Each expert responds to questions on their area of expertise, and the responses are compiled into a single opinion.

Focus Groups are a type of focus group.

Focus groups, like interviews, are a typical method of gathering information. The group is made up of anything from a half-dozen to a dozen persons who have been invited together to discuss the problem by a moderator.


Questionnaires are a clear and easy way to collect data. Respondents are asked a series of open-ended or closed-ended questions about the topic at hand.

Collecting secondary data

There are no defined collection methods, unlike primary data collection. Instead, because the data has already been gathered, the researcher reviews a variety of data sources, including:
  • Statements of Financial Position
  • Reports on Sales
  • Feedback from the retailer/distributor/deal
  • Personal Data of Customers (e.g., name, address, age, contact info)
  • Journals of Commerce
  • Government Documents (e.g., census, tax records, Social Security info)
  • Business/Trade Magazines
  • The World Wide Web


What is data collection with example?

Data must be gathered from relevant sources in order to do research on features, pricing ranges, target markets, competitor analyses, and so on. Various data collection initiatives, such as online surveys or focus groups, are available to the marketing team.

What are the 4 methods of data collection?

Based on the techniques of collection, data can be classified into four categories: observational, experimental, simulation, and derived.

What is purpose of data collection?

The fundamental goal of data collecting is to collect information in a systematic and measured manner in order to ensure accuracy and make data analysis easier.

What are the types of data?

There are two forms of data: qualitative and quantitative data, which are divided into four categories: nominal, ordinal, discrete, and continuous data.

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