What is Rank Math SEO: The Complete SEO tool Guide

Safalta expert Published by: Ishika Jain Updated Thu, 15 Dec 2022 10:28 PM IST


Rank Math is an useful weapon that boosts your WordPress SEO without requiring you to install several plugins. There is a compelling case to switch to this tool to improve your WordPress SEO efforts.

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WordPress SEO by Yoast has become the most popular plugin Sitecore has used to optimize our WordPress-based websites over the last few years. Understandably so, because there was no other plugin like it to achieve the same effects when it was initially published. At the time, not even All-in-One SEO for WordPress was as thorough as Yoast. Today, though, we're launching Rank Math, a newer WordPress SEO plugin. We'll look into what the plugin does, how something compares to other SEO plugins, and how to install and configure it for your WordPress website in this article.

Source: Safalta

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Table of Content:
What exactly is RankMath?
When was Rank Math established?
What are some of the features of Rank Math?
How to Install Rank Math

What exactly is RankMath?

Rank Math is an SEO suite-style plugin that is jam-packed with functionality to ensure that your website is optimized for search best practices. If you've ever used another WordPress SEO plugin, you ought to have a good idea of how Rank Math works. The key distinction between Rank Math as well as other SEO plugins (such as Yoast) is that it is a freemium plugin, which implies that it provides more capabilities in the free version than some other plugins.

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When was Rank Math established?

Understanding a plugin's history should enable us to determine whether or not it is safe. Rank Math (the company) was founded in 2018 and is based in India. The Rank Math plugin claims over 850,000 active plugin users and has increased in popularity among WordPress users within only three short years. The plugin's development team consists of 27 people from across the globe. A global team enables Rank Math to design and optimize a plugin that is always aware of search changes and keeps the plugin up to date.

What are some of the features of Rank Math?

1) Simpleness of use:
Many of our clients do not have the time to sit down and alter or configure every component of their WordPress sites. True, they need businesses to run! That's what makes Rank Math so great: it is simple to use, even when installed using the Setup Wizard. The step-by-step setup process advises you on how to configure parameters that are most suited to your website.

2) Data integration is included as usual:
Understanding data - how consumers locate, visit, and interact with the website - is key to SEO. Rank Math accommodates this by incorporating Google Analytics and Google Search Console modules in the free edition; if you opt for the paid version, you can track weekly rankings and have access to even more data.

3) There are schema or rich snippets supplied:
As search engine algorithms change, that becomes increasingly important to incorporate schema markup into your SEO efforts. Schema is a sort of HTML markup which helps search engines like Google and Bing understand what a page is about and how it should be displayed in search results pages.

4) Configurable and modular-based:
At Sitecore, we want to be able to customize and customize the plugins we use to match the needs of our business website. We can accomplish precisely that thanks to Rank Math's modular structure, which allows us to configure and set up those modules we need while ignoring those we don't. Because the system is modular, you can use certain features as and when you need them. Unfortunately, many SEO plugins do not allow you to choose which features or add-ons to utilize based on the changing needs.

5) SEO audit built-in:
Another feature that distinguishes this plugin is its one-click SEO audit module. The plugin's analysis tool in the freemium edition indicates the current SEO score and also what you need to do to rectify and enhance it. (Think of it as having the company SEO auditor on call). While this feature is good, it is important to note that it just covers the core components of SEO and does not cover all of the fixes that need to be implemented on a website to order to achieve exceptional SEO results.

How to Install Rank Math

Now that we have a good understanding of the plugin, let's look at the plugin configuration and some of the essential settings needed to make it work. You can skip a step or return to your WordPress dashboard at any moment throughout the setup wizard.

Step 1: Install the plugin first:
Log into your WordPress site's backend, then click "Plugins" on the left-hand side dashboard, followed by the 'Add New' button. A new window titled "Add Plugins" will appear. Then, in the "Search plugins" search box, type "Rank Math."
Click "Install Now," then "Activate." The plugin should be installed now.

Step 2: Link your free account:
After installing and activating the plugin, you will be routed to the Rank Math registration page. You must first establish a free account. You can skip this step and continue - you don't need an account to accomplish the setup - but we urge that you register an account to receive valuable SEO insights from Rank Math's newsletter, which can help you advance your SEO knowledge.

Step 3: Go through the setup process:
After you've created an account, the simple setup wizard appears. There are three techniques for creating your profile, depending on your degree of knowledge. This post will walk you through the complex setup process.

Step 4: Import SEO information from your SEO plugin:
If you already have an SEO plugin installed, you can import its settings. Select the SEO plugin from which you want to import the settings, and afterwards click the importer. When you select the "run importer" button, the importing of all settings will begin, as shown below.

Step 5: Add the website details:
This phase has a few prerequisites for completion, so make sure you have the goods listed on hand.
You must do the following:
  • Confirm your WordPress site's kind with Rank Math: Is it a blog, a store, a startup, or a portfolio? Then, choose the setting that is best appropriate for the type of website.
  • Put your website's logo here. Rank Math recommends square images with a minimum dimension of 160x90px.
  • Insert your default social sharing image here. When a link from the website is posted on Facebook or LinkedIn, this image will be utilized This image's recommended dimensions are 1200 x 630 pixels.
After you've completed the preceding steps, click "Save and Continue."

Step 6: Connect to analytics :
If you have an existing Google Analytics account, click the Connect to Google Services button. If you do not yet have Google Analytics, we recommend pausing here and creating a profile to integrate it. Allow Rank Math access to your profile to integrate with the relevant GA and GSC profiles when you have both Search Console (GSC) and Google Analytics (GA) accounts.
After that, choose which profiles you want to employ on your website. If you haven't previously implemented the required tracking code, you can also have Rank Math install it for you.

Step 7: Create sitemaps:
Sitemaps are important guides that inform search engines about how the site is structured, what information they should crawl, and the importance of each page. You must determine if you want Rank Math to build sitemaps continuously for you during this phase. Allowing Rank Math to accomplish this is our recommendation. When you enable this function, numerous new options appear, as shown below. To get the most out of the plugin and sitemap setup, we recommend that you enable all of these options. Save and continue when finished.

Read more: How to Create an SEO-Optimized Sitemap: Definitive Guide

Step 8: Make any last SEO adjustments.
The wizard's final stage focuses on the small parts of SEO. We propose you are using the following settings according to the image below:

Select the Noindex Empty Category and Tag Archives options
If a category is empty yet search engines could index it, it is considered a poor content page, which is a negative SEO aspect. Allowing blank pages to be indexed can help make sure you were following best practices.

Select the option to open external links in a new tab/window.
It is normal practice to open an external link in a new tab. Opening another website in the same tab, on the other hand, moves the viewer away from the website. Most of the time, people do not return to your site. As a result, the goal is to retain the reader on the website.

Deactivate the Nofollow External Links setting.
We do not recommend using this for every link that leads to an external website. It is advisable to use this setting on such a specific instance basis. We do not advocate this function because the quantity of external links from the site is one of the ranking signals. An external link is viewed by a search engine as if you are attempting to assist the reader in finding all relevant information to their search query. To determine if a link should be followed or not, consider whether the link users want to include will benefit your readers. If the response is no, make sure the link is nofollow.

Step 9: Install modules:
Once users click to return to the dashboard, they'll be taken to the modules tab. We propose you enable the following modules:
  • 404 Monitor - With this module, you may keep track of any 404 error pages which may appear over time.
  • SEO Analysis - This is a significant function that assists you to ensure that your site's SEO is on track.

  Rank Math is a useful weapon that boosts your WordPress SEO without requiring you to install several plugins. There is a compelling case to switch to this tool to improve your WordPress SEO efforts.

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What exactly is Math SEO rank?

Rank Math is a WordPress SEO plugin that makes it simple for anyone to optimize their content by providing built-in advice based on widely accepted best practices.

Is rank Math useful for SEO?

Using this information, you can instantly boost the SEO of your post. Advanced snippet previews are also available in Rank Math. You can see how your content will look in the SERPs, rich snippets, and even how it will look when shared on social media.

Is Rankmath SEO completely free?

Absolutely. You may try out all of the features by downloading the free version of Rank Math and installing it on your website. If you want to try out the PRO, you may do so by visiting our demo website.

Is SEO a difficult task?

SEO is not difficult to understand, but getting started can be complicated and daunting. Learning SEO includes learning about a broad list of distinct digital marketing methods, which might seem a bit like adding new weapons to your arsenal as you learn how to wield them.

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