What Is Social Media Marketing (SMM)? Merits and Differentiate Between SMM or SMO

safalta Expert Published by: Mishri Chourasia Updated Wed, 16 Nov 2022 10:48 AM IST

Social media marketing is one of the biggest platforms to promote any brand, business, or product on a large scale throughout the different mediums of social media. Social media marketing is the usage of social media platforms to unite with the audience to create your brand, increase sales and marketing, and it will boost your website traffic. Social Media Marketing involves posting unique content on your social media profiles, attending to and engaging your followers, examining your results, and operating social media advertisements. In addition, social media marketing also enhances B2B Marketing Strategies. Social media platforms cannot be only used for direct marketing tools and as public relations, but also as communications channels to communicate or target new customers.  Click here to buy a course on Digital Marketing-  Digital Marketing Specialization Course.

Table of Content 

What Is Social Media Marketing (SMM)?
Merits of Social Media Marketing (SMM)
Difference Between SMM Or SMO

What Is Social Media Marketing (SMM)?

Social media marketing is all about helping brands to build their businesses on social media platforms so that their audience can understand the brand in a better way.

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Source: safalta

For Example, If a person initiated a new business of shoes and wants to grow their business or brand through an online platform they can create pages of their business or brand on Facebook, Instagram, Twitter, LinkedIn, and so on. Along with this, they can also run ads like Facebook Ads, Instagram Ads, etc. 

The influence of social media marketing comes from the remarkable capacity of social media in three core marketing areas: connection, interaction, and customer data.

When firms are using social media marketing they can allow customers and internet users to post.

To understand the concept of social media marketing in more detail we should also know the merits of social media marketing. So, now we discuss the merits of Social media marketing below.


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Merits of Social Media Marketing (SMM)

1. Build Brand Awareness:  Social media has a tremendous advantage over traditional media because it can convey your brand in front of your audience much faster and smoother. Again, it gets your audience to examine your brand actually when they aren’t considering your brand or product. In other words, Social media is one of the most cost-efficient digital marketing methods used to trust the content and expand your business's visibility. Executing a social media strategy will immensely boost your brand recognition. 

2. Help Drive Traffic to Your Website: Social media marketing can help in bringing customers directly to your site. Social media channels permit more various inbound traffic streams. Though social networks are excellent for acquiring traffic to your site, you need to think not only about what to publish, but how constantly to post sufficiently. In addition, one more thing that, you should also take care of is Using bit.ly to crop up your links and put them within your posts and profiles. The crop links will save area and not look so long to the audience.

Digital Marketing, घर बैठे बनाए डिजिटल मार्केटिंग में एक सुनहरा करियर, और कमाए लाखों की सैलरी

3. Cost Effective:  Organic social media marketing is (mainly) free. It’s free to build social media profiles and publish organic content. For some, that may be enough, and the grade or quality of the content may boost the content on its own. However, if you’d like to go the extra mile and promote it further, paying for promotion will help increase exposure.

4. Better customer Satisfaction: Social media marketing is a networking and communication platform. Building a spokesperson for your business through these media is essential in humanizing your company. Clients appreciate the understanding that when they post comments on your pages, they will welcome personalized reactions rather than an automated message. Being able to recognize each statement indicates that you are focused on your visitors' needs and desire to furnish the most satisfactory experience.

5. SMM also helps you to do competitor research: Almost all people are on social media and that also increases your competition. That’s now no longer always an incorrect something for you due to the fact you may reveal their social media to get a few substitute sizeable insights. 

The first step that you want to take is to pick out who your competitors are and what their social media method is. You can try this with the aid of using preserving a near eye on their social media profiles and reading what sort of content material they put up. You may even use distinct analytic equipment to peer the way you and your competition compare.

Of course, you’ll be capable of seeing what number of likes every put-up gets.

Difference Between SMM Or SMO

Social Media Optimization (SMO) encourages Businesses or companies to optimize, monitor, and rectify their content to work with social media best practices. Nowadays every company or business should prefer to put content on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and so on. Whereas Social Media Marketing (SMM) means posting your articles or posts of the business or companies on different websites to advertise our brand.  


Social Media Marketing (SMM)

Social Media Optimization (SMO)

Meaning SMM contains all, the activities you do on social media platforms and websites to advertise your particular product or brand.  SMO aims to expand awareness and understanding of a specific product or brand of companies while using various social media platforms.


Social media marketing helps reach a target audience in less time.

Social media optimization takes more time to optimize.


SMM holds place after SMO 

SMO proceeds SMM




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