Digital PR: Job Description, Skills, Salary in India 2023

Safalta expert Published by: Ishika Jain Updated Mon, 16 Jan 2023 05:36 PM IST


In today's competitive world, every company and person aspires to keep up a positive public image in order to further their objectives. As a result, PR jobs in India will continue to be in demand.

More and more people want PR to represent them & manage their reputation as the digital sector grows. The primary responsibility of a PR professional is to manage and maintain a client's public image. To meet client expectations and provide positive results, a PR professional must properly track media coverage and market trends. A company may establish lasting relationships and resolve issues more quickly and effectively with the knowledge and abilities of a PR professional. PR is among the highest-paying professions in India for all of these reasons and more.

Table of Content:
What does a PR Professional Do?
PR Salary & Top Careers in India
Top 7 talents in public relations 

What does a PR Professional Do?
A public relations specialist's duties include providing clients with specialized services that aid in establishing a favorable reputation with the general public.

Free Demo Classes

Register here for Free Demo Classes

Please fill the name
Please enter only 10 digit mobile number
Please select course
Please fill the email
Something went wrong!
Download App & Start Learning

Source: Safalta

A PR professional evaluate their client's needs and creates the best plan possible to assist them market and safeguarding their brand. Public relations experts in India are typically self-employed, employed by one person or by a company, and charged with developing strategies for several clients at once. PR professionals' primary responsibilities are to promote and safeguard a company or individual. They employ social media, blogs, and other unpaid communication platforms for the promotion. As a protector, professionals assist their customers in preserving a positive public image and stand up for them in times of need.

Let's examine the numerous jobs and duties of a public relations manager:
  • Responding to calls for press conferences and information releases from authorized spokespersons or even the media is their responsibility.
  • They must establish and preserve wholesome connections with the neighborhood, customers, staff, and public interest organizations.
  • They are in charge of crafting press releases or other media content that promotes the client.
  • They take on planning and leading a program's devetoorder to uphold supportive stakeholder and public perceptions that aid an organization in achieving its goals.
  • They are in charge of instructing their client representatives on how to interact effectively with coworkers and the general pub research
  • They research the organization's goals, the need for public relations strategies, and the promotion of ideas, goods, and services through the use of promotional policies.
  • When necessary, they are in charge of updating and maintaining high-quality sTol.
  • To determine the proper group interests and businesses to offer guidance on various business issues, they communicate with the managers.
India's PR landscape
In India, PR became a growing industry in the 1990s. Since then, it has advanced greatly to rank among India's most lucrative and challenging jobs. While there is a significant need for PR experts, there aren't enough of them. As a result, those who are new to the country but have some experience and honed their talents can find lucrative positions. Every day, new organizations sprout up that offer PR positions. These businesses assist in enhancing the public image of people or organizations and positively showcasing them.

PR Salary & Top Careers in India
Depending on the degree of expertise, region, client, and skill set, PR salaries might vary significantly. But the average PR pay in India is $521,00 per year. One needs to gain knowledge and experience as a new employee so that their wage can rise over time. Professionals with much more than 10 years of expertise in the field might earn higher wages in the range of 1,029,126. Dental, vision, and other job perks include medical, among others.

Public relations professional
Using media releases, press conferences, as well as other media outlets, a professional who practices public relations must persuade the media to publish good articles about their clients. A PR specialist may also be in charge of overseeing online and offline community engagement, investor relations, and spokesperson duties.

Creation of Content
The task of content producers is to develop uplifting narratives about their company, which media relations specialists then present to the journalist.

          Download ebooks to gain extensive knowledge about in-demand skills.

Media Relations
A media relations specialist is in charge of establishing and keeping connections with journalists therefore that they may pitch them on brand stories and look for client interviews. Additionally, they are in charge of reporting the success of their PR initiatives as well as monitoring all of their blog, press, and social media placements.

Expert in social media
The task of monitoring and managing a client's online reputation falls to a social media specialist. They use a variety of social media listening technologies to enhance the company's standing in the public eye. Additionally, they engage with their followers on social media, post various announcements on the company's behalf, and identify relevant influencers to advance their brand.

Release to the Media/Spokesman
A PR expert serves as the brand's representative and is its public face. Their primary responsibility is to represent the business in public while making TV appearances and attending press conferences to address criticism.

                              Boost your skills by learning:
                                     Digital Marketing
                                      Content Writing

Manager of Marketing Communications
A marketing communications manager's main responsibilities are managing brand marketing activities and executing marketing campaigns that aim to increase brand recognition and consumer loyalty. They need strong interpersonal and communication abilities, as the term suggests. They must also be up to date on emerging trends and have a thorough understanding of business marketing and advertising principles.

Top 7 talents in public relations 

Research Techniques
A PR professional needs to be a master researcher. They must communicate with a variety of clientele from various industries in their capacity as specialists. Therefore, having sufficient knowledge of their brand and market will speed up the relationship-building process. A smart public relations professional stay current on the most recent developments in the advertising and marketing fields.

Creative Thought
AR professionals must use creativity as they see opportunities to grow their company and attract new customers. For their careers to prosper, PR professionals need to be innovative and creative. A creative mind will help them develop and get the required wage.

Skills in Communication
A great career in PR depends on having effective communication abilities. A public relations specialist needs to be good at listening and communicating. One must also be a skilled public speaker. This is because as a professional, the PR must engage and deal with a wide range of people from various cultures and languages across countries.

Writing abilities
For a PR professional to succeed in their profession, excellent writing skills are a need. A PR is expected to generate articles, press releases, and other materials for numerous clients in various industries. Candidates with great writing skills typically fare well in the job market.

Management of time
One must have strong time management abilities to succeed in PR. Having this attribute guarantees that the PR can effectively handle each client equally and finish the assignments on schedule. The industry expects them to be proficient with deadlines and task prioritization.

Social media expertise
One needs to be adept at managing social media to succeed in a career in PR. A skilled PR professional not only understands which internet platform to utilize when but also knows how to make the most of those platforms.

International Expertise
A PR professional needs to be well-versed in the global mindset because they frequently work with clients from other countries who speak different native tongues. In certain circumstances, they must write material for the sites in many languages. A PR that speaks many languages well is in high demand and has access to many lucrative career options.

  The digital marketing sector is reportedly expanding at phenomenal rates. It offers one of the most sought-after professional pathways around the world as well as high-paying digital marketing wage packages.

Which position in digital marketing pays the most money?

The highest-paying position in digital marketing in India is digital marketing manager. Creating multi-channel marketing plans and selecting marketing campaigns across various brands by their goods or services are among the duties of a digital marketing manager.

Is Digital PR lucrative in India?

With less than one year of experience to thirteen years of experience, Public Relations Officer salaries in India range from 0.3 lakhs to 7 lakhs, with an average yearly pay of 2.5 lakhs based on the most recent data from 2k.

Is working in digital marketing stressful?

Digital marketers usually deal with several challenging clients, hefty workloads, and unavoidable deadlines as a result of the demanding nature of their business. This can cause a great lot of stress that can eventually end in burnout.

After digital marketing, can I pursue an MBA?

Students are seeking an MBA in digital marketing as a result of the rising need for professionals in the field. A 12- to the 24-month MBA program in digital marketing covers the subject's in-depth subfields, such as social media marketing, branding, promotion, and advertising.

What is a digital marketing course and how to enrol in it?

A Digital Marketing course is a cumulative career course where you are focussed to introduce your inbuilt skill of creativity and intellectual ability. This digital marketing course is a skill-oriented program that teaches students about the various techniques and strategies used for promoting products or services through digital channels. The digital marketing course provides full knowledge on how to work with channels that include the internet, mobile devices, social media, search engines, and emails. This digital marketing course cover topics such as search engine optimisation (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and analytics with placement assistance which is a magic bonus for you. 

Free E Books