Top 10 Challenges and Solutions in Digital Marketing

Safalta expert Published by: Ishika Jain Updated Fri, 03 Feb 2023 11:19 PM IST

Highlights

Anywhere that digital marketing is successful, there are always a unique set of problems. In the last five years, the Indian digital marketing sector has experienced phenomenal growth. Young aspirants and businesses have been looking for new chances to advance in this industry.

Digital marketing is an emerging field for businesses and firms. It is being used as one of the primary marketing srtategies by companies. It has a plethora of benefits and can visibly increase the user reach and revenues of firms and businesses. But there are some challenges that people face in digital marketing. They may seem daunting but there are easy solutions to those problems.

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Source: safalta

Here we have outlined the top 10 challenges and solutions in digital marketing.

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1 HOW CAN I PREVENT PEOPLE FROM LEAVING THEIR SHOPPING CARTS UNATTENDED?


Despite our best efforts to make the website user-friendly, the products visually appealing, and the products themselves an excellent experience, 68% of users still leave their shopping carts unfilled. That's a huge number, but fortunately, by focusing on increasing this number instead of bounce rates and traffic statistics, we may have a significant impact on conversion rates.

What is the remedy?
Make it as simple as you can for folks to carry on. That entails clearing out any extraneous information from your sign-up form, including as many payment options as you can and then offering to save their information for later.

2 WHAT CAN I DO TO INCREASE SOCIAL TRAFFIC?


Although we talk about followers, shares, and engagement, businesses ultimately want their social media initiatives to drive traffic and sales. Start directing followers to your website if you have a lot of the former but none of the latter. If you fail to convert social media followers, your company may be losing out on a lot of money since the average order value for just a social media conversion is £59 (and growing).

What is the remedy?
Many companies overlook the importance of linking back to their websites. Make sure your fans are aware of your new offerings and items and don't be shy about requesting sales.

3 IN WHICH WAYS CAN I LOWER MY BOUNCE RATE?


The typical bounce rate is between 40 and 60 per cent, which means that roughly 50 per cent of your website visitors will probably leave right away. If you can find any areas to improve, do so immediately. Improving this statistic is far easier than trying to obtain a large amount of fresh traffic.

What is the remedy?
There is no one fix for a high bounce rate; it could be the site's performance, its design, or even its primary traffic sources. The bounce rate will be significant, for instance, if you use a lot of PPC but your advertising doesn't accurately reflect what's on your website. Download ebooks to gain extensive knowledge about them.

4 IF I DON'T HAVE TIME FOR DIGITAL MARKETING, WHAT SHOULD I DO?


Budgets for digital marketing are expected to climb by 8% in 2015, and 71% of companies intend to raise their spending in that time. It would be a mistake to ignore digital marketing because it delivers higher conversion rates and reduced lead costs than any other marketing.

What is the remedy?
PPC, SEO, social media, & email marketing are just a few of the many fields that go under the umbrella term "digital marketing." You may save time and increase your chances of success by picking the ideal sort of digital marketing for your needs.

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5 FOR MY DIGITAL CAMPAIGNS, HOW DO I GET ROI FIGURES?


Although it's quite easy to examine your social traffic and conversions using free tools like Google Analytics, 41% of businesses have no ROI data for their social media initiatives. Maintaining a close eye on your digital marketing KPIs is crucial for keeping the campaigns on track and may be useful when justifying bigger spending or new experiments.

What is the remedy?
To help you understand how well your website and marketing activities are performing, digital marketing professionals can put up ROI reports. As an alternative, you can use a variety of free services to view the traffic, conversions, top landing pages, and other analytics.

6 HOW CAN I MAXIMISE A LIMITED PPC BUDGET?


The top 3 sponsored listings in Google typically receive 41% of the traffic for that search, so you should always make sure that the prices are reasonable. The majority of small firms, however, do not have sizable PPC spending to consistently hold good positions. This is why people need to make wise financial decisions.

What is the remedy?
You probably have a quarterly or yearly budget set up for your PPC as a business. Instead of spreading that out over 365 days, promote it in brief bursts so that the same amount just needs to endure for 30 days throughout the year. You will obtain much more clicks and conversions inside that period.
 

7 HOW CAN I EXPAND MY FACEBOOK AUDIENCE?


Due to a recent algorithm adjustment, the typical Facebook post now just reaches 16% of its followers. It's no surprise that Facebook wants to generate money from advertising, therefore it's time we stopped thinking of the platform as a free profile and started thinking of it as a premium commercial service.

What is the remedy?
If you want to expand the interaction and reach of your posts on Facebook, it might be a good idea to begin using use the "boost" feature that the social media network offers. Many business owners object to paying for visibility on a platform that was once free, but since it is still a very valuable social network, the investment is still worthwhile.

8 HOW DO I COME UP WITH IDEAS FOR TWEETS?


It can be challenging to come up with everyday 140-character messages to convey. Don't lose up; even finding the proper photos and videos might take time and effort. Tweets with images receive 86% more retweets than tweets with mere text. Maintaining an interesting and up-to-date Twitter feed is crucial; all you need is the proper structure to do it.

What is the remedy?
A solid content strategy should serve as the foundation for all social media strategies, ensuring that you always possess deeper, more worthwhile content to link to and a steady stream of weekly update ideas. You won't have to come up with new ideas every day after your content architecture and timetable are have your content architecture and timetable in place. Keep in mind that 42% of Twitter users understand businesses to learn more about their goods and services and update their followers accordingly.
 

9 HOW CAN I INCREASE THE CLICK-THROUGH RATE FOR MY EMAIL MARKETING? 


Business email CTRs typically range from 3.5% to 5%, depending on your segmentation & list quality. It's imperative to acquire recipient consent and to abide by CAN-SPAM regulations before you begin email marketing. Once everything is prepared, all that remains is to refine and enhance your strategy to order to communicate with as many people as you can.

What is the remedy?
In many cases, a low CTR with such a high open rate indicates that your messages aren't pertinent or that too many CTAs are in conflict. Determine who would benefit from the material the most, and then reduce the calls to action to the absolute minimum so that people aren't overwhelmed. Segmentation is the secret to successful email marketing; distribute your message exclusively to those who are interested in it and be explicit about your value proposition.
 

10 WHICH WAYS CAN I LOWER MY MOBILE BOUNCE RATE?


On mobile devices, bounce rates are roughly 10% greater than on desktops. The causes can include being "on the go," interruptions, a weak 3/4G or WiFi signal, and delayed load times. Although this is the standard, you need to make sure that you're accommodating mobile users and giving those who access your site via tablets or phones the greatest possible experience.

What is the remedy
The term "optimized" may simply refer to the usage of a responsive template by your supplier, even while the coding is clumsy and the picture sizes are still excessive. Examining your mobile load times and the usability of your mobile version is the first step to lowering your mobile bounce rate. Make sure to make it as simple as possible for users to get popular content by looking at user journeys and popular entry pages to learn what users are looking for when they visit your website on a mobile device.
Anywhere that digital marketing is successful, there are always a unique set of problems. In the last five years, the Indian digital marketing sector has experienced phenomenal growth. Young aspirants and businesses have been looking for new chances to advance in this industry.

What do marketing solutions entail?

What is the marketing of solutions? Instead of emphasizing the company's goods and services, solutions marketing concentrates on finding answers to difficulties that customers may have. While using many of the same strategies as product marketing, solutions marketing places a bigger emphasis on business problems and use cases.

What are the top three considerations for digital marketing?

The three primary elements of digital marketing are lead generation, lead capture, and lead nurturing.

What problems face the digital world?

Firm model evolution, the sheer volume of digital data, devising pertinent strategies, comprehending its impact on your business, and altering organizational culture are some of the most frequent issues associated with digital transformation.

The seven C's of digital marketing are what?

The 7 Cs—customer, content, context, community, convenience, cohesion, and conversion—are also wonderful strategy to use. Making your customers the core of your marketing activities is the most important requirement for the 7 Cs of marketing to be successful because they are crucial to your company's success.

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