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Table of Content:
Online marketing with artificial intelligence
Online marketing with artificial intelligence
Smart Speakers: A New Digital Marketing Channel
One of the important recent advancements is the emergence of smart speakers.
Source: SafaltaThe installed base of smart speakers is expected to reach 207.9 million by the end of the year, up from the 56 million smart speakers that consumers purchased in 2018. By the Social Report, smart speaker manufacturers will sell around 94 million devices in 2019. Smart speakers are getting more popular, which presents a brilliant chance for marketers to advertise and promote their goods and services. In 2023, your company can adopt smart speaker marketing and advertising in two ways:
App or Branded Skill
You can develop a custom Google Home or Alexa skill that promotes your business and offers your audience a helpful service. With the help of Alexa Skills, marketers can interact with the audience by providing them with information about the industry, useful products, and more.
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A common way to acquire the newscast, weather, as well as other daily updates is through a flash briefing on Alexa. The news sources, podcasts, and other "Skills" that the users want their smart speaker to play are completely up to them.
Growth of Voice Search
Marketing with chatbots
Social media chatbots digital marketing, chatbots are increasingly being used in a variety of ways to improve client interactions and experiences. For instance, Uber now enables users to utilize the Facebook Messenger app to schedule an Uber ride.
Clients and customers can receive a personalized experience from a chatbot driven by AI. With predictive analytics, Bank of America's chatbot can anticipate clients' demands and help them navigate challenging banking processes. It can handle any consumer inquiry. Even helping clients make payments, check accounts, or save money is something these chatbots can do. These encounters have a significant impact on how brands position themselves as "customer-first."
Augmented Reality's Golden Age (AR)
In 2020, it's expected that augmented reality (AR), the following and most promising trend in digital marketing, will surpass virtual reality (VR). It is among the biggest trends in the industry and has established itself in digital marketing as well. Large organizations like IKEA are already utilizing AR. The IKEA Place app, released in 2017, enables users to view exactly how well the furniture will fit and look in their homes before making a purchase. This type of marketing, also known as "experiential marketing," aids companies like IKEA in providing customers with distinctive experiences that determine whether they make a purchase or not.
Make Your Marketing Efforts Personal
How well you understand your target market will determine how successful your marketing strategies are. Every time you contact your customers or prospects through digital marketing, you gather a tonne of data. And on that, the following digital marketing fad focuses. You may utilize sophisticated business intelligence tools to make sense of this data, develop precise buyer personas, and derive insightful conclusions about customer preferences, behaviour patterns, and more. You can design tailored messaging and campaigns using these findings.
Using private messaging applications for communication
It's time for organizations to start focusing on how to effectively use private messaging applications in 2023. Recently, messaging apps for smartphones like WhatsApp, Viber, or WeChat have become very popular. Businesses are recognizing the value of both private messaging groups and private apps. With WhatsApp's 1.5 billion active users in more than 180 countries, marketers can promote their goods and services to a large audience without ever directing them to their website. Another feature of WhatsApp enables you to create WhatsApp Business accounts & leverage Facebook advertisements to provide WhatsApp users with the option to call or chat with their customer service team with just one click.
Push interactive content marketing
A growing number of marketing professionals are using interactive marketing content to better engage their audiences. The next big thing in digital marketing will be interactive content, which, according to data from Inc., is up to 23% more effective than static content. You can entice visitors to connect with your company by using interactive marketing content such as quizzes or polls. Engagographics, which can make flat, dull infographics much more entertaining while simultaneously giving customers the relevant data and information they're looking for, is another excellent example of interactive marketing.
Put Your Eyes on the Content
Visual content enables you to convey emotion, convey more in less time, and strengthen the impact and recall of your communications. By 2021, live video will make up 13% of all internet traffic, predicts Digital Marketing World. Live video streaming is now supported by almost everything social media platform, and it is only anticipated to increase significantly in 2020.