What is Meltwater: Know Its Pros and Cons

Safalta expert Published by: Ishika Jain Updated Tue, 03 Jan 2023 02:58 PM IST

Highlights

In addition to offering you information from your social media accounts, Meltwater can benchmark against by the social profiles of your rivals, giving you a trustworthy comparison of how your performance stacks up against others in your field.

In addition to offering you information from your social media accounts, Meltwater can benchmark against by the social profiles of your rivals, giving you a trustworthy comparison of how your performance stacks up against others in your field.

Table of Content:
Describe Meltwater
Meltwater advantages and disadvantages: 
Competitors of Meltwater to be thought of:

Describe Meltwater

A better and more educated decision may be made by using Meltwater, a digital platform that provides businesses with media information. This is facilitated by the real-time information that businesses can obtain from the program. Meltwater helps companies of all sizes stay ahead of the curve of the billions of online interactions, proactively drive branding insights, and extract pertinent views to obtain better results and spur growth. This program is built on the premise that internet data insights will significantly influence all of your business strategies. This is because most organizations now pay more attention to external data than merely relying upon their internal reporting system. Media intelligence solutions, like those provided by Meltwater, can be helpful for business processes as a result of the changing and expanding data.

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Meltwater advantages and disadvantages: 
  • All-in-one program that integrates media listening, monitoring, and social media participation
  • Modern user interface
  • Simple to set up
  • Few possibilities for customization
  • Errors that occur frequently
  • Challenging to master Many people lament receiving subpar customer service
Competitors of Meltwater to be thought of:
What other options are there then? Here are some ideas we have:

Media toolkit
With the use of the internet monitoring tool Mediatoolkit, marketers can instantaneously and in any language take control of the brand, product, or service mentions. It's especially useful for handling any unforeseen problems and managing brands' internet reputations. Due to features like spike alerts, which provide the user immediate warnings if the brand generates a bigger volume of an online buzz than usual, and real-time updates via Slack channels, the workflow is made simpler. We appreciate Mediatoolkit's user-friendly interface since anyone can learn very quickly how to utilize it efficiently.

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Pros:
  • The smooth, simple-to-use interface
  • Complete competitor, mention, & trend tracking in all languages, with round-the-clock email alerts with customizable limitations and frequency
  • White label option for a ready-to-use media monitoring tool with your branding
  • sophisticated alternatives for filtering aspects that produce accurate and pertinent results
  • Reports that are comprehensive and customizable and may be exported as PDF, Word, Excel, or PowerPoint
  • Boolean operators to gather a variety of terms, provide context, and prevent going above mention limits
Cons:
  • The mobile app doesn't provide sophisticated filtering features.
  • Not being monitored by print, radio, or television

Agorapulse
You may organize all of the marketing initiatives using Agorapulse. It's not surprising that many well-known companies successfully utilize this application as it's a complete, all-in-one solution that combines social media administration and monitoring functions. Agorapulse is particularly helpful for teams looking for a tool to streamline their social media operations. This program has great collaboration elements but no sophisticated tracking options because it is more aimed toward scheduling and planning than actual social media monitoring. Therefore, it's important to keep in mind that media monitoring is merely a bonus in this situation.

Pros
  • Agorapulse Academy training program
  • Additional tools that speed up communication include defining responsibilities for members.

Cons
  • Concentrated more on managing social media than monitoring; basic reports with little insightful details 
  • Some users of mobile apps complain about glitches.
Hootsuite
Hootsuite helps marketers manage both paid and free social media content, track performance, share material, and schedule posts on various social media platforms. The productivity of a team can be quickly increased by effectively using this tool. What about as a social media monitoring solution, though? The tool's user-friendly interface, which even beginners can use efficiently, is its key selling point. Self-teaching and navigating through it is simple. By providing professional certifications, and training, including coaching in social marketing, social listening, including customer service, the solution places a heavy emphasis on the development of social media abilities.

Pros
  • Features that encourage teamwork, such as comments and task assignments, are positive
  • Possessing the capacity to control comments on social media profiles
  • The free webinars & videos on the Hootsuite education site help users use the system more efficiently.

Cons
  • Uses third-party tools for monitoring social media; few analytics options
  • The price of the product is increased by the cost of more features.
Mention
A program called Mentioned combines listening options with social media monitoring tools. Although it's an effective tool for monitoring remarks, many businesses use it primarily to manage their social media accounts. You may use Mention to track what people are saying about brands and products online, gain in-depth insights about their markets, and evaluate the success of their marketing and PR initiatives. Sadly, it's not a very user-friendly tool and may be tricky to get the hang of, especially for novices. We noticed a lot of caution among the viewpoints that were provided. For instance, the tool's search feature includes a few flaws that may cause users to overlook important mentions.

Pros
  • Favourable interface
  • Determines the popularity of the websites that mention your brand
  • Additional functions for managing social media
  • Informative industry reports
Cons
  • Customers frequently dislike client service.
  • There aren't many third-party integrations available.
  • Occasionally, if searches aren't set up properly, it misses important mentions.
  • It may take some time to become accustomed to this platform.
In addition to offering you information from your social media accounts, Meltwater can benchmark against the social profiles of your rivals, giving you a trustworthy comparison of how your performance stacks up against others in your field.
 

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What is a Meltwater's purpose?

More content and discussions are captured by Meltwater's extensive media monitoring and analysis than by any other company in the sector across online news, social media, print, television, and podcasts.

What is social media in Meltwater?

Meltwater can benchmark against the social profiles of your competitors in addition to providing data from your own social media accounts, giving you a trustworthy comparison of how your performance compares to others in your field.

What is social listening in Meltwater?

Companies may track their brand, analyze their competitors, and do market research via social listening. Users will learn the essentials of using the social listening platform Meltwater Explore after completing this product certification.

What draws you to Meltwater?

When you join Meltwater, you become a part of a world community of welcoming, gifted, and ambitious individuals. Whether you walk into our Singapore office or get on a Zoom call with a team member in New York, you can count on a warm welcome and a big smile.

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