Why freshers should choose digital marketing as a career

Safalta Expert Published by: Ishika Jain Updated Sun, 22 Jan 2023 08:10 PM IST

The key worry for each emerging nation's youth is their career. The most crucial choice a person makes in their life is his career. Making a professional decision in the wake of the pandemic has generated a lot of fresh ideas to consider and has upside-down many ideas. The level of difficulty in pursuing the ideal profession option has increased. According to statistics, approximately 12.2 crore Indians lost their jobs as a result of the pandemic, and nearly 1.2 lakh businesses went completely out of business. Out of the 12.2 crore people that lost their employment, roughly 60,000 were new hires who were still quite young.
In light of all these potential outcomes, a survey by the corporate sector found that approximately 40,000 businesses switched from other marketing disciplines to digital marketing.

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Source: Safalta.com

Many major industry leaders believe that working in digital marketing is the safest and most convenient option for everyone who is engaged in the marketing industry. The previous methods and approaches to marketing, no longer relevant in the twenty-first century, have simply been replaced by digital marketing media, which is now the preferred channel for brand communication. These are the main explanations for why young people are choosing digital marketing as a very effective and reliable professional path.
Table of Content:
The Revolution of the Digital Age:
Several justifications for selecting digital marketing as a career:
Benefits associated with this career

The Revolution of the Digital Age:

Marketing used to be dependent solely on offline innovation, with only advertisements being produced on platforms for public communication. However, after the pandemic, there has been a dramatic increase in recent years, particularly over the Internet. In reality, people are adjusting to the new normal. In terms of the range of employment accessible in the digital sector, social media marketing is one of the numerous positions that go under the umbrella of digital marketing. In addition, Facebook now has 320 active users in India, which is a million more than it has in the United States, making India the nation with its huge user base and providing a wide range of job chances for job searchers.

The transition to digital has advanced everything, including marketing technologies. In this digital age, online consumer acquisition has increased. Everything has moved to digital platforms that can represent each of them, and many people—across all age groups—have chosen careers in digital marketing as a result of the boom in this industry and the need to determine their priorities for the future. Additionally, anyone with an interest in marketing always makes an effort to fit into the new environment. As a result, digital marketing is reduced to a beseeching motion that must be obeyed. Download ebooks to gain extensive knowledge about them.
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Several justifications for selecting digital marketing as a career:

Great demand

There is a significant demand for employees who can function digitally and therefore can handle marketing because everything has shifted to digital platforms. Because of this, those who are knowledgeable in this area are in high demand and have the chance to succeed as digital marketers at a high level. Digital marketers are in demand, and as a result, the field is expanding and there are more reasons than ever to pursue a career in this field.

Your boss is you

You have joined the role of being your boss because you picked a job in digital marketing. Since you are promoting digitally, you do not need to work while seated in one location. You can work from everywhere you want as long as you have access to the Internet as well as a computer to use. You are not required to toil away at a 9 to 5 job, sit in an office, and complete monotonous tasks.'

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Ability to Grow Professionally

When you enter the digital world, there is plenty for you to learn from both the professionals and your own experience. You can pick up a lot of marketing skills online, like email marketing, SEO, SEM, and social media marketing, and then you can decide where you fit in best and feel ready to proceed. Both digital learning and earning are endless in this industry. When you are fully engaged, you become the master of whatever talent you choose to learn.

Never-ending career

Since the lockdown was introduced, there has been a significant movement in consumer behaviour toward online businesses, and this trend will only grow. A job in digital marketing will always be in demand. It is a never-ending process, as there are a tonne of individuals waiting to employ you as their digital marketer if a certain business shuts down, for example. Therefore, this career would not become obsolete because marketing never stops, much like your career. Advertising is always necessary, and clients will eventually require it for one reason or another.

Benefits associated with this career

There are many benefits to a career in digital marketing. The main reason for this is that there is no end to the marketing of products or other similar activities, thus it is an endless career option. Additional benefits of digital marketing include:

1. Return on investment is substantially higher: When compared to other marketing strategies, digital platforms make it much simpler and less expensive to sell products. A new profession area is cultivated when the occupier is required to invest less and much more demand is created.

2. New experiences every day: A digital marketer's clients are constantly changing. It adds another valuable star to the forum, which offers daily new experiences. Each client has specific needs, and to meet those needs, a specific working style must be developed.

3. The need for creativity: Young people and professionals are always drawn to careers where there is always room for growth and improvement. A career in which a person may constantly improve their skill set and knowledge benefits their personality in positive ways. The digital marketing industry is constantly in need of fresh concepts and inventiveness, so it never gets caught off guard. The reason a career in digital marketing is so fascinating is that new platforms are continuously being developed. A manager of digital marketing constantly monitors trends to see how they affect discoverability.

Read more: How To Become A Digital Marketer? - 2023 Guide 

Is digital marketing a decent field for a recent graduate?

Yes, digital marketing is undoubtedly a lucrative profession. An executive-level post in the field of digital marketing typically pays between INR 2,50,000 and INR 5,00,000. At the manager level, the maximum beginning compensation is often between INR 8,00,000 and 10,00,000.

What function does a fresher in digital marketing have?

All web, SEO/SEM, database marketing, email, social media, plus display advertising campaigns are planned and carried out. creates, develops, and manages our online presence. evaluates all digital marketing efforts' success against set objectives and measures and reports it (ROI and KPIs).

What draws me to digital marketing?

Digital marketing strategies are more cost-effective than traditional ones, allowing you to get comparable or even superior outcomes while spending less money. There are plenty of jobs available in a wide range of industries as a result, making it a relatively accessible alternative for smaller organisations.

How should I answer questions about digital marketing?

Give specific instances of campaigns you have worked on in the past and describe how your insights benefited the campaign's outcome. Try to get as much exposure as you can outside of work if you haven't had the chance to deal with analytics in your professional career.

What are the benefits of choosing digital marketing as a career?

Digital marketing offers a wide range of career opportunities, including social media management, search engine optimization (SEO), content marketing, email marketing, and more. It also allows for flexibility in terms of location and working hours, and allows for opportunities to work remotely or freelance. Additionally, the digital marketing industry is constantly growing and changing, providing a dynamic and exciting work environment.

What kind of skills are needed for a career in digital marketing?

Digital marketing requires a mix of technical and creative skills, including knowledge of online marketing tools and platforms, analytics and data analysis, and content creation and writing. Strong communication and teamwork skills are also important, as well as the ability to think strategically and solve problems.

Can freshers start a career in digital marketing?

Yes, freshers can definitely start a career in digital marketing. Many entry-level positions in digital marketing do not require prior experience, and most employers are willing to train new hires on the job. Additionally, many digital marketing courses and certifications are available to help freshers acquire the necessary skills and knowledge.

What are the different career paths in digital marketing?

There are many different career paths in digital marketing, including social media management, SEO, content marketing, email marketing, analytics, and more. Some digital marketers may specialize in one area, while others may work across multiple areas. Additionally, many digital marketers may choose to work in-house for a company or agency, while others may work as freelancers or consultants.

What are the job opportunities for digital marketers?

Digital marketing is a rapidly growing industry, and job opportunities are abundant. According to the Digital Marketing Institute, digital marketing jobs are expected to grow by 12% annually between 2016 and 2020. Additionally, many companies and organizations are now investing more in digital marketing than traditional marketing methods, making it a lucrative career choice.

How much can freshers expect to earn in a digital marketing career?

The salary for digital marketers can vary depending on the type of role, experience, and location. Entry-level positions in digital marketing typically pay around $30,000 to $50,000 per year, while more experienced digital marketers can earn upwards of $80,000 to $100,000 per year. Additionally, many digital marketers have the opportunity to earn bonuses and commissions based on their performance.

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