56. A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following? A. Product advertising B. Pioneer advertising C. Defensive advertising D. Societal marketing
A television advertisement showing the safety features of the Volvo 240 DL would be best classified as Product advertising. Product advertising is the art of building and maintaining product awareness with potential buyers. A good advertising program educates potential customers on why they need the product, how it is used and the benefits derived from its use.
