Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports? A. Product B. Price C. Place D. Promotion
Place of the 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports. Place decisions outline where a company sells a product and how it delivers the product to the market. The goal of business executives is to get their products in front of the consumers most likely to buy them.
