7. Single-word or general keywords are ______ A. too broad and can lead to clicks from people who don't know what you're offering B. excellent for your return on investment C. useful in generating highly targeted traffic for your site D. good for preventing irrelevant traffic
option A. too broad and can lead to clicks from people who don't know what you're offering Explanation: Single-word or general keywords are too broad and can lead to clicks from people who don't know what you're offering.
