Linkedin Introduces SEO tools for articles: An Ultimate Guide

Safalta expert Published by: Ishika Jain Updated Tue, 28 Mar 2023 05:02 PM IST


LinkedIn is offering new features to help in standing out and reaching more people with business content. One of the new features is the ability to personalize how LinkedIn articles appear in search engines.

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Gone are the days when people could just log in and write about whatever issue piqued their fancy.  To stay ahead of the competition, it has now become crucial to have a dynamic Search Engine Optimization (SEO) plan and a thorough competition study to improve the content. Search Engine Optimisation includes the process of increasing the quality and quantity of website visitors from search engines and it remains the foundation of every digital marketing plan. Optimizing content help users rank higher and make information more visible on the web. To generate more people to their websites and ultimately win profitable conversions, digital marketing professionals are continually increasing their clients' visibility in organic search results.

Monitoring competitors' behavior in the online space is a time-consuming and difficult undertaking but  SEO analysis tools allow users to keep track of all the keywords, mentions, and ranks that are obtained by the competitors.  There are several SEO tools and platforms available that a digital marketing business can employ to assist its clients in improving their SEO tactics. 

Table of Content:
What Is SEO?
Why Should You Utilize SEO Tools?
Best SEO tools

What Is SEO?

SEO is an abbreviation for search engine optimization and it involves the collection of strategies aimed at improving the visibility and positioning of web pages in organic search results. Since organic search is the most common way for people to discover and access online material, it becomes very critical to have a decent SEO strategy for increasing the quality and amount of visitors to the website.

Why Should You Utilize SEO Tools?

SEO tools help in saving time by automating keyword research & data analysis and can be utilized to assess what's working and which aspects of the approach should be improved.


The best SEO tools provide reports on how you compare to the competition and where their biggest opportunities are. They also allow tracking of the search's success across countries, regions, and languages.
SEO tools can assist in evaluating each one's effectiveness in real time. Many website owners enter a great amount of data into spreadsheets and manually evaluate it but it becomes quickly becomes overwhelming and increases the possibility of erroneous reporting SEO tools help in saving time and producing accurate data with a single click.

Best SEO tools

Answer the public

Blog subjects can easily be identified through utilizing free SEO tools such as Answer the Public. This program may generate material based on specified keywords to boost the web ranking. Assuming that a person works in the fitness business and free SEO tool may generate content based on keywords like fitness, yoga, jogging, CrossFit, & exercise. It has the potential to cover the entire range and is considered excellent for discovering featured snippet chances.
The best aspect of the tool is that it displays a list of inquiries from web users concerning a specific topic. If running out of relevant content ideas, create a FAQ page as it provides important insight into what visitors are looking for. It is advantageous for SEO content since it allows clients to answer issues on their website by lowering the amount of customer support calls and providing a page as well as the overall firm with more authority.

Google's mobile-friendly testing application

Google Mobile-Friendly Test is a service that allows businesses to enter the URL of their website and check how mobile-friendly Google thinks it is. It assigns a pass-fail grade and suggests improvements regarding how quickly people can access, read, and navigate the website on mobile devices.

To be mobile-friendly, a website must load swiftly and uniformly across multiple devices and signal circumstances. The Google Mobile-Friendly Test searches for issues that prevent this from occurring, such as:
  • Flash: The majority of mobile browsers do not support Flash as mobile users will not view such content, and they will be unable to access the complete site.
  • Issues with viewports: If the viewport is not configured to change for screen size or is fixed-width then it will not appear properly on all mobile devices.
  • Horizontal scrolling is not a natural motVerticaltical scrolling has become the norm on both mobile and desktop computers.
  • The content does not scale: Mobile sites should be less in size than desktop sites and while viewing on a mobile device, the material should adapt to the screen size.
  • Unsuitable font or text: Content on a small screen should be legible without zooming in.
  • Touch elements are too near together: Buttons and links should be spaced far enough apart for human fingers to use without accidentally tapping the wrong link.


CanIRankCanIRank assists in identifying keywords where the site is already competitive, thereby assisting in getting results faster and with less risk. Based on more than two decades of research, CanIRank's ranking likelihood is more than twice as accurate as other keyword difficulty solutions.CanIRank is the only SEO tool that can calculate a Keyword ROI Score for any website to determine the optimal balance between ranking difficulty and keyword value.

CanIRank's SERP Analysis tool collects hundreds of data points for each search, including data from prominent paid SEO tools such as Moz and SEMRush. This tool also uncovers the most valuable keyword rankings for you without you having to enter them manually. It monitors the results and alerts you to any changes that users should be aware of, such as rank changes, competitors moving, or new link chances. While just getting started with the website,  less competitive keywords should be focussed and after being prepared for less competitive searches, new page rank authority can be leveraged to rank for more competitive terms.
Google Search Console 

Google Search Console (GSC) which was formerly known as  Google Webmasters, is a tool that allows seeing how Google crawls and indexes any website. First, create a Google Search Console account and add your website as a property to it. Then it becomes important to verify that you're the owner of your domain after adding it before utilizing any of its features.
One of these features can help in diagnosing technical difficulties with the website and assists in determining whether the site's keywords or content are ranking.

The Search Console provides tools and reports for the following actions:
  • Ascertain that Google can recognize and crawl the website.
  • Address indexing errors and request re-indexing of fresh or updated content.
  • Get Google Search traffic data for any site, including how frequently the site appears in Google Search, which search terms contain the site, and how frequently searchers click through for those queries, etc.
  • Get alerts when Google detects indexing, spam, or other issues with any website.
  • It will display which websites link to yours.
  • Address AMP, mobile usability, and other search difficulties.
Google Analytics

Google Analytics is a web analytics service that is known to provide basic analytical tools and information for search engine optimization and marketing. Anyone can utilize the free service, which is part of the Google Marketing Platform, to access their Google account. It tracks the performance of a website and collects information about its visitors and assists organizations in identifying the top sources of user traffic, assessing the efficacy of their marketing efforts and campaigns, tracking goal completions, identifying patterns and trends in user involvement, and obtaining additional visitor data such as demographics.

This tool is frequently used by small and medium-sized retail websites to collect and analyze various customer behavior statistics that can be utilized to optimize marketing campaigns, create website traffic, and better retain customers. It also includes features that help users analyze patterns and trends in the way visitors interact with their websites. The features enable data gathering, analysis, monitoring, visualization, reporting, and integration with other applications. These characteristics are as follows:
  • Data visualization and monitoring tools include dashboards, scorecards, & motion charts.
  • Data filtering, manipulation, & funnel analysis are examples of funnel analysis.
LinkedIn is offering new features to help in standing out and reaching more people with business content. One of the new features is the ability to personalize how LinkedIn articles appear in search engines.

What exactly are SEO techniques?

Search engine optimization (SEO) is the art and science of increasing the visibility of pages in search engines such as Google. Because search is one of the most common ways for individuals to find material online, ranking higher in search engines can result in increased traffic to a website.

Is Google a useful SEO tool?

Google provides a regularly updated set of SEO-related tools. These tools assist publishers in understanding why a page is underperforming and provide specific tips for improving webpage performance to rank higher.

Is SEO a type of coding?

The quick answer is no, SEO does not often necessitate much (or any) hands-on coding. You can do an excellent job of SEO without touching any code. But the broader answer is that knowing how programming works, or even being able to perform some coding yourself, is always a beneficial talent to have.

Is SEO a talent?

While it may not appear to be as evident as coding languages or site design, search engine optimization is an essential skill for practically any web-related position.

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