10 Reasons To Use Digital Storytelling For Brand Engagement

Safalta Expert Published by: Shivam Ray Updated Tue, 02 Apr 2024 07:10 PM IST


Conversion rates can rise by 30% as a result of effective storytelling.  
15% would make an immediate purchase if they genuinely loved a brand's story.
62% of B2B marketers find storytelling effective in content marketing.

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In today's online world, digital marketing is more important than ever. Consumers are increasingly making a larger percentage of their purchases online. About 81% of shoppers conduct online research before making a purchase, especially before making a large purchase. Digital marketing has an average ROI of 122%, making it a highly effective strategy for reaching consumers and providing them with more information about your brand.

Are you confused about digital marketing? Are you struggling to decide whether your business needs digital or not? Check out these ten reasons your business needs a digital marketing strategy right now.

Today's tech-savvy consumers are turning away from a one-size-fits-all content approach. If you want to engage and grow your customer base, you need to speak to your audience on a personal level (using great content) and doing so means using storytelling.

With so many channels and platforms to share your brand story, values, and company culture, there are endless opportunities to create a valuable and meaningful narrative with your audience.

Here, we'll explore the key digital channels for brand storytelling, and look at examples for insight and inspiration.

“Brand Sto

Table of Content

  1. How to Tell Stories Digitally to Increase Customer Engagement 

  2. What is digital storytelling

  3. How to use digital storytelling to engage your users

  4. Tell a relevant story to your users

  5. Location, Location, Location

  6. 10 Reasons To Use Digital Storytelling For Brand Engagement

How to Tell Stories Digitally to Increase Customer Engagement

With millions of apps published across all platforms and over 5 trillion ads served each year, storytelling appears to be the future of content marketing to engage and retain more users.


It is important to dedicate yourself to the process of developing your mobile app, but in doing so it is equally important not to overlook the process of building a strong and sturdy buyer-seller relationship.

Your app and the message your brand sends and the relationship you build with your audience decide whether your app is successful or unsuccessful. If you're building an app, you probably have money on your mind, right? So, what is it that separates app millionaires from those who fail?

A strong sense of the times and taking advantage of the latest trends. Building a strong brand, a loyal following or a string brand story

It is certainly important that you keep a keen eye on emerging trends, however, to maintain your success streak and long-term survival, the relationship with your customer becomes crucial.

There was a time when click-bait ads worked very well, but today they are taking over the mobile space. Today, the modern consumer is so fed up with these advertisements that he has determined to eliminate them completely. It's the art of storytelling that gives a new twist to old clickbait ads and turns them into well-crafted messages that are more likely to engage customers, which also increases customer retention!

What is digital storytelling

Brand storytelling has been around for a really long time, to say the least, it's a timeless method that has worked for many brands everywhere and takes a surprisingly high-level approach to marketing. As the world has evolved into a massive digital entity, the genre of digital storytelling has emerged as a modern world version of this timeless ideology that has stood the test of time.

If you try to simplify the concept, digital storytelling is telling your brand's story through a well-chosen digital medium, for example Facebook or Instagram. Any image, message or post related to your brand or app that you put on social media is a part of its digital story. Humorous or charming, cynical or supernatural, however you choose to position yourself and your story, it becomes a part of your app's identity.If your story is compelling and authentic enough, all you have to do is present it in a way that people can connect with.

How to use digital storytelling to engage your users

Did you know this is not a new idea? There's a need for your brand to tell a story, and brands have been engaging in storytelling for years through a variety of techniques, including but not limited to one-on-one demos, print and broadcast advertising, and more. As the world has become digital, and with the advent of social media and content marketing, the opportunities and scope have increased manifold. As a result, the need for storytelling has become even greater! Customers today are becoming more and more emotionally involved and invested in the brands they use, and this starts through intelligent digital storytelling in social media, ultimately translating into offline brand experiences. goes.

Keeping users engaged is the result of a well-established and intelligently designed digital storytelling. As an app developer it helps you understand your customers, helps you define your brand and marketing message, helps you build relationships and trust with your users, and ultimately gets users to take action. Helps you instigate for.

Let's dive deeper into ways you can use digital storytelling and keep your app users engaged.

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Tell a relevant story to your users

Have you ever wondered why some stories thrill while others fail to make any kind of impact on you! These thrilling stories can be simple and even the most complex ones can leave you frustrated. What makes a good story – a story good enough to win over your users? A simple structure.

  • First, attract attention

  • get to know the audience

  • describe a problem in detail

  • get a feeling from them

  • Show how using your app improved their life

  • express that they care

The idea here is to captivate your audience or target users by creating an interesting message that will establish a bond between the storyteller and the viewer. There are many types of storytelling which include,

  • Study the matter

  • Short post

  • Long post

  • Interview

  • Images or pictures

  • Video

  • Podcast

  • Animation films

No matter what type of story you choose to tell, it's important that you are specific and don't overlook any details. It's always the details of the story that ultimately make it come alive.

Location, Location, Location

The place or platform where you decide to post your stories is of utmost importance. A big mistake that many people make is choosing only one platform or channel to publish their content. This probably gives you the minimum exposure, and lower exposures will give you lesser results. So, post everywhere!

Post screenshots, descriptions and reviews in your ASO, post your stories on every social media channel you can think of, especially Facebook, Instagram, Snapchat, YouTube, etc. Share your stories with your paid advertising and Post in PR campaigns, and collaborate with social media. Become an influencer and get featured on a podcast.

However, the most important thing is to post your stories where your audience can see them! Users or customers are curious about you and eager for additional information.

10 Reasons To Use Digital Storytelling For Brand Engagement :  

Digital marketing is cost effective :  

Typically, digital marketing ads cost less to reach your target audience than print or television, and they also have lower production costs when it comes to creating content. In some cases, you may choose to create your content in-house. On the other hand, you may find that working closely with an experienced media consultant can help you put together digital ads or repurpose existing content to create highly effective digital ads at a reasonable cost.

Digital marketing helps in increasing brand awareness

Digital marketing allows you to reach interested consumers on the platforms and channels they already use and provide them with more information about your brand. Through increased brand awareness, you can help your business stand out from competitors in your industry.

Digital advertising allows for highly specific targeting

Digital ads allow you to precisely target your audience and engage with them more directly. For example, Facebook ads allow you to select a specific geographic area, target specific interests, and even choose who will see your ad based on past behavior by a specific person. You can also use digital ads to retarget consumers who have previously visited your website or made a previous purchase from your brand, which can help bring consumers back for future purchases.

You can contact the right people at the perfect time and place with the help of digital marketing

Through digital ads you can put your brand in front of consumers who are ready to buy. Search ads can help put your business directly in front of consumers ready to make a purchasing decision. For example, your brand can appear at the top of the Google search results page whenever someone searches for your product with the term “buy.”

Social media ads allow you to target consumers who share characteristics and behaviors with former customers who also use social media. For example, you can set up a Facebook lookalike audience that targets individuals similar to people who use social media and visit your website.

Expand your reach through your digital marketing efforts

Digital marketing can spread more information about your company and put your brand in front of more customers. Increased reach raises the possibility that a customer will contact you in the event that they require services in your sector.

Digital advertising allows for greater consumer engagement

Most consumers passively absorb television, radio, and static magazine advertisements. On the other hand, a digital marketing strategy encourages consumer interaction. Customers can like, comment on, and share social media advertisements, strengthening their emotional bond with your business.

Your digital ads can help increase website traffic and conversions

Digital ads link directly to your website, and you can use them to drive traffic and promote specific content you want users to absorb.

You can reach more users by making your content mobile-friendly :

Google favors mobile-friendly websites over non-mobile ones, and mobile optimization can help you reach a wider audience overall. Over 50% of visits to most websites are due to mobile traffic, making optimization a key factor in digital marketing success.

Your digital strategy is trackable and measures results

Digital marketing allows for specific attribution based on the campaign, ad or method that generated your brand's traffic and sales. It also allows you to regularly check your analytics and learn more about what your efforts are achieving. Easy-to-track metrics can give you a better understanding of which ads have the best impact on your target audience, which can also help inform your other marketing strategies.

Your digital marketing strategy can help keep you ahead of the competition

Understanding your competitors' strategies and how you fit into the market, together with the benefits you can provide to customers, can be improved with the use of competitive analysis. Through your competitive analysis, you can tailor your marketing efforts to meet the needs of your target audience and help your business stand out.

A well-executed digital marketing strategy can help your business grow by allowing you to reach a broad, yet targeted range of potential consumers. Without a digital marketing strategy, you give your competitors a chance to get ahead. By working with a digital media partner, you can create an effective strategy that your customers will love and help you exceed your business goals again and again.

A good story and good storytelling form the foundation of a strong buyer-seller relationship. When you have a good relationship with your app users, your customers are not only happier, but they're more likely to come back to you and you'll see that one-time sale converting into a long-term relationship and recurring sales.

This is what you can do to ensure this long-term relationship.

Based on all the information you have gathered and aggregated through any measurement, identify 3 or more core values of your customers.

Create at least two stories for each of these three core values.

Test them on all major channels.

Analyze and find out what stories and core values best resonate with different demographics among your target users or followers.

Collaborate with social influencers or create your own broadcast.
Artificial Intelligence (AI) is also poised to play a significant role in the future of digital storytelling. AI algorithms can analyze vast amounts of data and generate personalized stories tailored to specific audiences. This technology presents exciting possibilities for personalized storytelling experiences and the creation of dynamic narratives based on individual preferences and interests.

To sum up, digital storytelling technologies have completely changed how people tell and listen to stories. From enhancing creativity and engagement to revolutionizing various sectors and paving the way for future trends, digital storytelling has revolutionized the art of storytelling. By harnessing the power of digital tools, creators and educators can captivate audiences and unlock endless storytelling possibilities.

Why is digital marketing important for business?

With digital marketing, businesses can transcend geographical boundaries and expand their reach globally. The Internet provides an unprecedented opportunity to connect with potential customers from different parts of the world, breaking down barriers and enabling businesses to tap into new markets.

Why should small businesses use digital marketing?

Cost Effective- Digital marketing is really cheaper as compared to offline marketing as it does not require much man power to go about.

Long Lasting – Once the content is created, it lasts for a very long time.

24*7- Digital marketing propels your brand forward because it never sleeps.

What is digital marketing? Write about the tools used in digital marketing?

Digital marketing is marketing done through the internet, computers and social media. It is also called Online Marketing. Search engine optimization (SEO), email, mobile, social media, and other channels are used in digital marketing. There is no doubt about the career scope in digital marketing.

What are the characteristics of digital marketing?

Measurability of results. Digital analytics technologies facilitate the efficient and expeditious evaluation of advertising campaign efficacy for businesses. You will be able to identify the most profitable channels, optimize your marketing strategy, and reduce promotion costs.

What is the importance of digital marketing?

Digital marketing is a low-cost and time-saving source of marketing with the help of which business can be expanded. It maintains better and direct coordination between the seller and the customer. One of modernity's greatest discoveries is digital marketing. So use it well and implement it effectively and ethically.

What are people working in digital marketing called?

Job Profiles in Digital Marketing Here you can get jobs in these positions: Digital Marketing Manager, Content Marketing Manager, Social Media Marketing Specialist, Web Designer, App Developer, Content Writer, Search Engine Marketer, Inbound Marketing Manager, SEO Executive, Conversion Rate Optimizer etc.

What are the 7 elements of digital storytelling?

Seven Elements of Effective Digital Stories

1. A Point of View    5. Pacing
2. Dramatic Question    6. Gift of your voice
3. Emotional Content    7. Soundtrack
4. Economy

How is storytelling used to strengthen a brand?

Findings—Using storytelling create more authentic communication and emotional connections with the target customer and thereby strengthens a company's brand. Besides, the company needs to clearly determine its brand identity in order to effectively deliver the right message to the target customer.

What is the power of storytelling in branding?

Storytelling Makes Your Brand More Relatable
While these elements can be important, they can also overwhelm the consumer. What's more effective is creating stories and a relatable connection with your audience. People connect with stories because they provide context, emotion, and empathy. It humanizes your brand.

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