What is the Average Salary for Digital Marketing Jobs in India?

Safalta Expert Published by: Sanny Gangwar Updated Sun, 30 Jul 2023 08:01 AM IST

Highlights

The world is digital after the Covid-19 Pandemic. The organization is increasingly dependent on the digital platform for marketing. The Digital Marketing industry booming globally with great opportunities. India also increases in Digital Marketing Professionals in the last 2 years. 
According to Wordstream, the global digital marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion in 2026.

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The world is digital after the Covid-19 Pandemic. The organization is increasingly dependent on the digital platform for marketing. The Digital Marketing industry booming globally with great opportunities. India also increases in Digital Marketing Professionals in the last 2 years. 
According to Wordstream, the global digital marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion in 2026. The US digital advertising marketing market is currently estimated at $460 billion.

Source: safalta.com

The annual compound growth rate of digital marketing in 2020-2026 is projected at 9%.
Table of content,
digital marketing salary in india
pay-per-click analyst
social media marketing
content marketing
search engine marketing specialis
Join this Digital Marketing Course: Click Here to Enroll!
 
Role of Digital Marketer:
A digital marketing expert work on various tools like SEO. SEM, SMM. PPC, Content Marketing, E-mail marketing, etc. These are the main skills to become a digital marketer. They plan, organize and implement a digital marketing campaign and control the budget for marketing. 

Grow your digital marketing career: Click here to Enrol Now.
 

1-Digital Marketing Salary in India:

As per the source of  Naukri, PayScale, and Glassdoor, the average digital marketing salary in India is INR 8,09,777 for a candidate with experience of 4-8 years. The average salary range of digital marketing is between INR 4 LPA-8 LPA. The salary is also based on work and experience. According to Simplilearn, the Salary of Digital Marketing in India:

Experience in Year 
Salary 
Interns 10K-15K Per Month
0-1 INR 1.5-4 Lakh
1-3 INR 2-6 Lakh
2-4 INR 3-7 Lakh
3-5 INR 4-10 Lakh
5-10 INR 10-30 Lakh
Note:- The Salary also depends on the employee's work. The Top role of Digital Marketing in India explained briefly are:-  

Pay-per-click Analyst:-  The Pay-per-click Analyst is managing the paid ads on SERP. This job includes budget management. So, there is a huge demand in the industry for SEM and PPC experts. Their salary is also good according to simplilearn.com the salary of PPC experts is:-
 
Designation Experience Average Annual Salary
Fresher 0-1 Year INR 2.5 Lakh
Mid- Senior 2-5 Years INR 6 Lakh
Senior 5+ Years INR 10+ Lakh
Note:- The Salary also depends on the employee's work.
 

2. SEO Analyst:-

SEO Analyst is one of the most important jobs in digital marketing. The SEO expert is good with SEO tools like Semrush, Google Analytics, Search Console, etc. The role of an SEO expert is to understand the appropriate keywords and work on them, also optimize a website through on-page, and off-page SEO and ranking the website. SEO experts hugely depend on the industry no matter they are freelancers or company employees. The Salary of an SEO expert is totally based on skill, experience, and work. According to simplilearn.com, the Salary of the SEO expert is: 

Designation Experience Average Annual Salary
Intern - INR 15K Per Month
Fresher 0-2 Year INR 2.2 Lakh
Senior 5-9 Year INR 4.6 Lakh
Expert Manager 9+ Year INR 8 Lakh

SEO Professionals who are extraordinary in SEO and growing the business have a high salary of INR 15LPA. 
 

3. Social Media Marketing:-

The world totally depends on Social Media. It is a good opportunity to find the customer on social media for your products and services. The SMM Expert takes care of this segment, they directly interact with customers and create and design interactive posts for social media platforms like Facebook, Instagram, Twitter, etc.

According to simplilearn.com, the Salary of the SMM expert
Designation Experience  Average Annual Salary
Fresher 0-3 Year INR 1.5-3.5 Lakh
Mid-Senior 3-5 Years INR 5.6 Lakh
Senior 5+ Years INR 10 Lakh
 

4. Content Marketing:-

After the SEO the most important in digital marketing is Content Writer. The work of the content writer is to create relevant,  attractive, and knowledgeable content.  Their content improves brand awareness. The content writer is not only working on digital marketing but also works in the media and entertainment sector as a news writer, scriptwriter, etc. Content writers are highly required in the industry not India but also globally. Salary of content writers according to simplilearn.com


Designation

Experience 

Average Annual Salary

Fresher

0-3 Year

INR 2-4 Lakh

Mid-Senior

3-8 Years

INR 6.5 Lakh

Senior

8+ Years

INR 10-20 Lakh

If you know more about content writing salary click here What is the Average Content Writing in India?
 

 https://wa.me/919310405008
 

5.Search engine marketing specialist:- 

The role of the SEM specialist is to work on the Paid Ads on SERP and display networks. The candidate for this profile requires knowledge of analytical skills, website design, coding, and search engine. The Salary of an SEM Specialist is 

Designation

Experience

Average Annual Salary

Fresher

0-1 Year

INR 2.8 Lakh

Mid-Senior

1-4 Years

INR 3.6 Lakh

Senior

5-9 Years

INR 9.75 Lakh

The Salary of Digital Marketing in India is high– income an opportunity to build a career in digital marketing especially for those people who like the digital world. It is the right way to increase skills and go with the digital.  
 

What is the salary growth in Digital Marketing?

The mid-career digital manager with experience of 4-9 Years earns a salary of 8 LPA,  and the experienced digital marketing manager with experience of 10-20 Years earns a salary of 11.7 LPA.
 

Is digital marketing a fast-growing industry?

 Digital Marketing is fast growing industry, that offers many scopes and opportunities for industry. The industry also sees candidates who know the knowledge for this segment.
 

What is the average salary for a fresher?

The average salary for a fresher in digital marketing in India earn between 20-25K per month, but it is also important that the work of a fresher is excellent. 

What is the average salary for freelancers in India?

The Salary of freelancers totally depends on the work. But the rough idea of their package is around 5 LPS.

How does a digital marketing director make?

The director of digital marketing has years of company experience. So, the rough idea of the salary of a digital marketing director is around 27 LPA. 

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