Digital Marketing Careers Vs. Finance: Which is better?

Safalta expert Published by: Ishika Jain Updated Thu, 02 Feb 2023 10:52 PM IST


Both digital marketing and fund management have emerged as attractive and intriguing career opportunities in today's quickly evolving business environment. The choice between these two jobs can be challenging because each has particular benefits and prospects.

Most people are interested in a business career in business, but what makes them confused is making choices.  People may have problems keeping track of the many business degrees and business degree programs. There are several factors to take into account while looking for the ideal fit, from accounting to human resources to management. The two most popular business majors are finance and marketing. This log b in determining which degree is best for the person by considering whether they prefer the analytical side of finance or the more creative side of marketing.

Table of Content:
The fundamentals of Finance vs Digital Marketing 
Finance Outlook
Marketing Prospects
Finance vs Marketing Primary Tasks or Roles

The fundamentals of Finance vs Digital Marketing 
The term "business" is broader and covers a wide range of courses and professions. Various factors must be taken into account while selecting a major, but initially, it is important to comprehend the difference between finance and marketing.

The practice of making potential customers aware of the goods or services a firm provides is known as marketing and it could be done by both conventional media, such as billboards, radio ads, and television commercials, as well as digital media, including blogs, videos, and social media. The domain of digital marketing is expanding and evolving all the time to incorporate things like content marketing, SEO, and email marketing.

         Download ebooks to gain extensive knowledge about in-demand skills.

Finance Outlook
There are two primary functions in finance involving the acquisition of funds followed by their use.

Free Demo Classes

Register here for Free Demo Classes

Please fill the name
Please enter only 10 digit mobile number
Please select course
Please fill the email
Something went wrong!
Download App & Start Learning

Source: Safalta

The primary goal of the fund-purchasing process is to keep costs as low as possible. The main aim of using funds is to maximize profits. These two roles can be further broken down into two sub-parts which are short-term and long-term. The finance department considers both short-term and long-term sources of funding when acquiring funds. While the organization manages day-to-day operations with short-term sources, it makes financial decisions with long-term sources. In terms of the utilization of funds, there are two different sorts of investments.

The company considers current assets in the short term while they spend the money on fixed assets or worthwhile projects in the long term. working in finance, people deal with many fundamental issues. Finance today has a vast range and is very broad. Depending on the extent and opportunity of the work domain, different organizations' financial goals and objectives vary.

Marketing Prospects
 Marketing helps in making the process of selling much simpler but the marketing industry has significantly changed. The sole purpose of marketing in the middle of the 1990s was to make money due to which the tools and methods employed before are no longer relevant to the current generation. Permission-based marketing is prevalent today. Even if the goods and services which are offered by a company are of the highest caliber, nobody loves to be inundated with pointless marketing. The way modern marketing operates is that it initially comprehends what clients want before figuring out how to give it to them. It is wholly customer-centric, and even before turning a profit, the business should put its primary focus on meeting the needs of its current and prospective consumers. Marketing is utilized to find the greatest talent as well as to produce income. More and more talent would be drawn to a company if it offered quality goods and services and had unwavering integrity. The purpose of marketing is to spread the word and connect with both current and potential clients as well as the broader public.

                   Boost your skills by learning:
                           Digital Marketing

Technical expertise and interpersonal and communication abilities are required to succeed in finance. But to excel at marketing, it is crucial to have a strong grasp of business and be a skilled communicator.

Finance Careers
Numerous programs and job paths can be chosen to pursue a career in finance.  Bachelor of Commerce, Bachelor in Finance & Accounts, Bachelor in Economics, Bachelor in Mathematics, etc. are among the numerous degrees which can be pursued after graduation. If the person has the desire to work in the core area of finance, such as investments or risk management, economics, and mathematics are very important. Depending on the job objectives, a person can pursue a CFA or an MBA in Finance from a reputable institution after graduating.

Career in Marketing
When it comes to marketing, it's crucial to comprehend the business side of things and develop sales skills. Even while people are not required to knock on doors to sell little items, it is still crucial to be aware of your target audience, their reactions to changes, who they are as individuals, and their tastes and preferences. In general, the best course of action is to concentrate on a topic of study that will allow the person to enter the workforce quickly after graduation.

Finance vs Marketing Primary Tasks or Roles
It would be extremely important to consider the daily chores that a persnenodhave to complete and the abilities that must be present.

Financial Experts
Finance is a fairly broad topic and making a list of the essential jobs within it is a challenging undertaking.  Let's have a look at the key duties that are specific to the chosen finance career.
  • Since it provides funding to all departments, finance is the lifeblood of an organization. Acquiring funding for a company is the main duty of finance specialists and it involves taking out loans from financial institutions or holding an initial public offering (IPO) to sell shares to the general public and fundraise for investing in the company finance professionals must understand their duty.
  • Finding the correct sources of funding is crucial, but investing those funds wisely is also crucial to maximize the return on investment. Determining which department requires the most attention is the key duty of finance professionals and they typically focus on their competitive advantage and make that ability their primary competency. Since a corporation has established its core competency, external circumstances cannot disrupt its expansion.
  • Let's assume that the business produces a sizable profit after the investment. How would you spend the money? Would you distribute the gains to your shareholders or should you plow back the profit and reinvest it into the company? What portion of the profits, if any, should you distribute to the shareholders, and what portion should be kept for reinvestment? Therefore, the responsibility of the fi finance experts is to determine the answers to the concerns raised above.
  • Finally, it is the responsibility of the finance professionals to explain what is suitable for business. For the top management to comprehend the decisions and how they will affect the company in the long term, the person must be able to create reports, communicate with the top management, then present the ideas.
Marketing Professionals
It is essential to carry out duties by the assignment's classification and range. Marketing professionals have the same primary options for specialization as financial professionals, including key account management, copywriting, strategy, social media, and sales.

Let's look at the main responsibilities of marketing experts:
  • Market research is the most crucial duty that marketing professionals are supposed to complete. The main responsibility while providing a good or service is to understand the market and it is crucial to conduct research and learn everything about the people who might be interested in the types of products or services, including their age, way of life, diet preferences, and other seemingly unimportant factors. Although there are numerous disagreements on whether marketing research falls under the purview of core marketing experts, it is indeed a part of the marketing function.
  • Following market research, marketing experts' top priority is to close the gap between their goods and potential buyers and there are a  variety of options for marketing experts to close the gap. They can engage in direct selling, online marketing, email campaigns, copywriting, and sales promotion.
  • The delivery process is processing. Although it has a component of customer service by nature, it's also one of the most significant marketing duties because it ensures recurring business. Planning the strategy alone won't be helpful and it is crucial to understand how to deliver the goods or services to maximize the consumer experience.
  • When a consumer is happy, the next step ahead should be moved by asking them about their experience using the company's goods and services.
Both digital marketing and fund management have emerged as attractive and intriguing career opportunities in today's quickly evolving business environment. The choice between these two jobs can be challenging because each has particular benefits and prospects.

Which career is better, marketing or finance?

You should choose finance if you enjoy manipulating and analyzing numbers. Marketing would be a better choice for you if you have a talent for persuading people, talking, networking, and thinking creatively.

Is a profession in finance fulfilling?

Finance professionals typically experience lower levels of job happiness than employees in other sectors, according to the report The Secrets of the Happiest Companies and Employees.

Has finance potential for the future?

The future potential for the finance industry is enormous. Financial managers will always be in demand because finance is a crucial component of our economy. The most well-liked fields for financial job development are corporate finance and public banking, credit and financial planning, and asset management.

Is working in finance stressful?

High levels of stress, lengthy working hours, the need for continual education, and, in some situations, a lack of employment stability, are potential drawbacks of a career in finance.

Free E Books