E-commerce Digital Marketing Career: Job Roles, Responsibilities, and Salary

Nikesh Kumar

He believes that education is the key to success and wants to use his writing skills to help people learn and grow. He has written articles, blog posts, and ebooks on a variety of educational topics, including history, science, and language arts, and has 3 years of experience.

Nowadays E-COMMERCE is expanding everywhere. That's why there are so many good chances in this field. So many companies are coming into this field due to the easy availability of techniques and the internet. Just because of this, the doors are open in E-COMMERCE CAREER.
Many career opportunities in e-commerce digital marketing, including:

  • E-commerce Marketing Manager: responsible for developing and implementing marketing strategies to drive online sales and grow the customer base.
  • Search Engine Optimization (SEO) Specialist: responsible for improving a website's search engine ranking to increase traffic and sales.
  • Social Media Manager: responsible for managing a company's social media accounts and creating content to engage customers and drive sales.
  • Email Marketing Manager: responsible for developing and executing email campaigns to promote products and drive sales.
  • E-commerce Analyst: responsible for analyzing data to understand customer behaviour and make data-driven decisions to improve the e-commerce business.
  • PPC (Pay-Per-Click) Specialist: responsible for managing and optimizing a company's pay-per-click advertising campaigns to drive targeted traffic to the website.
  • Digital Marketing Manager: responsible for overall digital marketing strategy and overseeing SEO, PPC, social media and email marketing efforts.
  • E-commerce Product Manager: responsible for managing the development and launch of new products on the e-commerce platform.

These are just a few examples, but there are many other roles in e-commerce digital marketing that may be a good fit depending on your interests and skill set. In this article, you will be going to know about how many career options are available in E-COMMERCE.

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Table of Content: 
What is the meaning of E-commerce?
What are the career opportunities in E-commerce?
Salary in the field of E-commerce: 
The role and responsibilities: 
Benefits of starting E-commerce: 

What is the meaning of E-commerce?


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Source: Safalta.com

Here it means commercial activities. It means that commercial activities which are going on online with the use of the internet are called E-COMMERCE.E- COMMERCE uses online platforms to buy and sell products and services. The important platform for these commercial activities are Flipkart, Amazon, Paytm, Myntra, Shopify, Walmart etc. In this one seller is one side who sells his products and services with the use of the online platform and the other side is customers who pay for that products and services in return.

Read more: E-Commerce Platforms: A Comparison of the Best E-Commerce Websites for your Business

What are the career opportunities in E-commerce?

E-COMMERCE is rapidly expanding in the digital marketing field. so the opportunities of getting jobs are increasing because of this. There is a vast chance for growth in the digital world. There are so many cities where so many job opportunities are available in this field like Banglore, Delhi, Mumbai, Kolkata, Hyderabad etc. Those students who are completed their degree can go the different fields. there are so many companies like Solution firms, Online Auction Services and E-Business Solution Companies that offer great opportunities.

In these companies so many posts are available and through this you will get jobs on the basis of your experience and education. There are so many posts- Customer Relation Manager, Project Manager, E-business consultant, Database Administrator, Business Analyst etc. When you have got knowledge and experience after working in this field then you also open your own E-COMMERCE firm. its means you can work like an entrepreneur.

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Salary in the field of E-commerce: 

In the starting for freshers, the expected salary will be 3 to 4 lakh annually in the field of E-COMMERCE. Gradually the experience is increased, salary will be also increased. so according to your education, experience and skills, your average salary will be more than five lakhs.

The role and responsibilities:

· The first role of E-COMMERCE is finding customers. through digital marketing in e-commerce, you reach more customers.

· The second responsibility is to gain profit in business.

· It gives very high efficiency in supply chain management.

· It gives a fast and efficient cash cycle.

· It is a very fast field. It covers end-to-end value points.

Benefits of starting E-commerce: 

  • Convenience: E-commerce platforms allow customers to shop online at any time and from any location, providing a convenient shopping experience.
  • Wider reach: E-commerce platforms make it easy for businesses to reach a global customer base, increasing their potential market.
  • Lower overhead costs: E-commerce platforms can save businesses money by reducing the need for physical store space, inventory storage
  • Increased sales: E-commerce platforms can help businesses increase sales by making it easy for customers to purchase products online.
  • Better analytics: Many e-commerce platforms provide detailed analytics and tracking tools, allowing businesses to better understand customer behaviour and make data-driven decisions.
  • Easier to scale: An e-commerce platform makes it easy for businesses to scale their operations and adapt to changes in demand.
  • Better customer service: E-commerce platforms provide a variety of customer service options, such as live chat and email support, which can improve the customer experience.
  • Integration with different channels: E-commerce platforms can be integrated with social media, marketplaces, and other channels to increase sales and reach a larger audience.
  • User-friendly: E-commerce platforms are designed to be easy to use, allowing businesses to manage their online store without extensive technical expertise.
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How E-commerce is a good career?

A career in E-commerce is good as it provides high opportunities for career growth as it is high in demand, wide range of roles and switches your career into this field as it provides flexibility, good earning potential and more.

What is eCommerce job salary?

E-commerce job salary varies from  ₹ 1.1 lakhs to 4.5 lakhs.

How do I start a career in eCommerce?

Start your e-commerce by enrolling in an online digital marketing course. Then, brief your learning and optimize your platform plus you have to be ensured about the certification course the institute is providing.

what is Scope of e-commerce?

E-commerce is a big thing online right now. They are providing sellers for your products and the best easy-to-approach website for buying products with delivering facilities that make e-commerce a solid platform among the user.

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