Digital Marketing Executive: Job roles, Salary and Eligibility

Preeti Sharma

She is an English content writer and manages all the creative processes, respectively. Worked on many creative frontlines with proper result goals.

These days we are seeing a growing trend in digital marketing that is among the coming generation there is a hoard of getting specialisation in digital marketing and learning what it is, how it helps in getting opportunities in corporate fields, and how it helps in promoting our business globally and to a large number of people attracting and generating more and more traffic on websites and e-commerce sites.

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Table of content:
What Is Digital Marketing?
Who is a Digital Marketing Executive?
Digital Marketing Executive: Job roles
Digital Marketing Executive Working Medium

Digital Marketing Executive Salary
Eligibility criteria of a digital marketer executive:-


What Is Digital Marketing?

In simple words, digital marketing is a field through which we can do marketing digitally on an online platform with the help of social media in promoting our business, brand, services, products, etc. It's an art to promote and advertise your product and services on various social media platforms, like Facebook, Twitter, Instagram, Quora, YouTube, etc.

In order to promote our business online, we need someone who is fully specialized and trained in the field of digital marketing. Now, for that purpose, a digital marketer is required who can easily work on different platforms to generate leads or clients from those sources in order to increase sales.

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Who is a Digital Marketing Executive?

A digital marketing executive is an experienced and specialized digital marketer. He has expertise in different types of digital marketing, like email marketing, content marketing, SEO, social media marketing, affiliate marketing, etc. By doing so, he can easily generate an audience for the site, which helps in the sales and marketing of the business.


 Digital Marketing Executive: Job roles

A digital marketing executive works on different social media platforms to generate leads from them.

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He makes plans and strategies, gives advice to the digital marketing professionals working under him, and executes those plans in an effective manner. He takes up the responsibility for the development and promotion of the business.

When a new business is started, it has to work on various factors like reaching out to the customers and spreading awareness of its product, brand, or service. Because these startups are new, there is a lot of competition in the market, so they have to compete with other businesses by adopting various techniques. They have two unique practices that can attract an audience, and most importantly, they have to work on online platforms because the public is available online.

Digital Marketing Executive Working Medium: 

Digital marketing is a very diverse medium on which a digital marketing executive has to work in the building of a business on:-

  • The Development of Social Media Optimization of the website of the business:

As I said above, the audience is available online, so all the business has to do is reach them and introduce your product to those who are in need of it. For this purpose, website development is very important, as it provides all the information about your business and product so that the customers do not find any difficulty in connecting with you. An executive will work on your website's design and development so that it ranks on the search engine ranking page. Facilitating affiliate marketing means connecting with other marketers and making deals with them in order to increase their sales. This is one of the strategies that marketers have adopted to generate traffic for their websites.

As all the work has to be done on an online platform, there are various paid advertising and marketing strategies. An executive works on paid advertisement mediums, which are displayed on Facebook, YouTube, and Instagram to reach out to the target audience. They also try to build a network through content marketing.

Read more: Content Marketing Manager: Job role, Qualification, Eligibility and Salary 

There are a lot of users who require information and knowledge about the products and businesses, so they search for it on online platforms. What a consultant does is answer all the queries of those customers, satisfy them, and influence them with their products. So this also helps the business or startup build a good network with others. Help with brand awareness

All the strategies and techniques that the executive has adopted directly help in developing brand awareness of the business among the public.

For a new startup business, branding is a must, and for that, the goodwill and reputation of the business must develop.


  • E-mail marketing

In a business, email marketing helps in connecting with previous customers and building good relations with them. We can also provide information about the new products that are being launched.

Through email marketing, we can also receive feedback from the customers, which helps in evaluating the number of clients compared to last year. Then, at last, they Analyse and evaluate the growth of the business. A good executive will analyze and evaluate all the work and strategies of the business so that he can work on the areas that need to be improved, as there are a lot of online platforms that change with the growing trends of markets. So he is a well-aware person who is up-to-date on market demand and needs.

At last, all they need is Business Management skills to organize and manage everything, giving equal efforts on different platforms to execute the plan to promote business.

Read more: Email Marketing Manager: Job role, Eligibility, and Salary in Digital Marketing

Digital Marketing Executive Salary:

A digital marketing executive is the highest-paid job in digital marketing. The work that is done by a digital marketer is developing multichannel marketing strategies and deciding on marketing campaigns for various products and brands. A digital marketing executive initially assesses the brand’s marketing strategies and then develops a plan to market to their clients cost-effectively while achieving their objectives.

Annual Pay Scale: approx. 5,00,000 INR

Suggested: Digital Marketing Salary in India 2023: Average to Highest

Eligibility criteria of a digital marketer executive:-

Digital marketing is a platform that requires a lot of technical skill, which can only be performed by an experienced person who has already invested years into it.

  • Must have an experience of 2 to 3 years as a digital marketing executive
  • Must poses a good understanding of digital marketing concepts and best practices to execute a campaign
  • Knowledge of analytical tools
  • Worked as a content writing executive who can influence a large audience by working on content management
  • A person is only eligible for any job in a case when he has good communication and interpersonal skills.

With a growing need for online and digital technology. Each and every person, while buying a product, try to first check it online on various platforms in order to compare the product and analyze it with others to reduce the risk of loss.

In this growing market, there are no fewer numbers of demands and needs of the customers, and simultaneously there are a lot of companies with millions of products to sell. What matters is reaching out to the right customer with the right product to make a sale. For this purpose, a digital marketing executive makes your work easy because he will try everything to reach out to that per cent of the targeted audience who are in need of that product. There are a lot of tools available that make the work simpler and reach out to the customers who can be converted into clients and can build good customer relations. A digital marketing executive is an industry-trained person who knows how to manage online customers and indulge them in buying products.

What is Digital Marketing?

Digital Marketing refers to online marketing that is processed by the promotion of brands with different segmented mediums that is through channels like social media, advertising, websites, content marketing and so on. Digital Marketing includes text, multimedia, images, links and references as a marketing channels.

What is highest paying salary role in digital marketing?

Digital Marketing Manager with an average salary of ₹ 6.7 lac is the highest paying role in Digital Marketing.

What are the top digital marketing job roles?

The top digital marketing job roles are: 
Email marketer
SEO Specialist
Social media manager
Data Analyst
Content Creators
UX designers
AI specialist

What is digital marketing executive job role?

Digital Marketing Executive Job roles are:
  • Creating and executing digital marketing strategies.
  • Develop and manage various campaigns that are calculative and profitable for the business.
  • Staying up to date with the latest trends.
  • Managing relationships with the latest vendor and old too.
  • Collaborating with other departments such as sales, marketing, design and product development.

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