Digital Marketing Strategies for Universities, Check complete list here!

Himani Mehra

She is a English Content Writer and works on providing informative content about various competitive exams.

Highlights

Digital Marketing Strategies for Universities, Check complete list here!

What is Digital Marketing?

Digital marketing, in simple words,  also called online marketing, is the advertising of brands to connect with partners all around the world using any forms of digital communication such as Social media, Email, Mobile apps, Text messaging, etc. It is a broad term that covers multiple areas such as Search Engine Optimisation to content writing. In-short, it is digital marketing if a marketing campaign is using any of the online media channels. Digital marketing requires skills, training, and expertise in order to be successful.
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Digital marketing uses numerous strategies to reach out to customers through which marketers can collect information and valuable insights about Potential students’ behaviors and also welcoming new methods of customer engagement. It increases the awareness of the particular brand being promoted and at the same time allows it to personalise and customise their marketing campaigns to the target audience. 

 

Importance of Digital Marketing for Universities

Digital marketing is equally important for the success of colleges and universities in the upcoming time.

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Since the covid-19 pandemic there has been a huge increase in use of technology and the internet in almost every field that is out there in the world. Similarly even in the field of education today, education companies, teachers, students, parents, spend most of their time online. So the increased use of internet and digital media has been a major influence on the field of education. For higher education such as colleges and universities, it is important for them to broaden their reach, have a strong online presence. The best way to do so is by adopting digital marketing strategies to engage with their target audience who may be students, parents, as well as teachers. 

 

Why Should Universities Use Digital Marketing Strategies?

We can say that digital marketing is the best means of reaching out to the student of today’s generation. There might be numerous reasons why should universities adopt digital marketing strategies. 

Students, if they have any queries immediately go on the internet to look for answers. They even search for online education and training courses that might help them either develop a particular skill or sharpen their knowledge about a topic.

Also, students spend the majority of their time on the internet rather than on any other media such as television. Internet greatly influences students, and so advertisements displayed are highly effective outperforming other traditional advertising forms. 

When students look for colleges or universities for their higher education, the first thing they notice about them is their website and their online presence. Everything from about the university to programs offered to hostel placements should be available to the audience visiting their website. Nowadays, admission for enrollment in a university can be done online through its website. The internet is today the most favored channel for applying and making admission queries, and students rely heavily on the web for college admissions. This makes the admission process convenient, cost-effective, as well as time-saving.

How Can Universities Use Digital Marketing Strategies?

 
  • Websites have an important role to play in digital marketing which is also considered the key to a successful digital marketing strategy. Universities can make their websites in such a way that students find everything they are looking for without making a lot of effort. Not only this, a website is more effective if it grabs the attention of the audience.

  • Students practically live on social media. So not just websites, but being active and interactive on social media can attract more target audience as social media is the number one medium for higher education online marketing. Social media platforms such as Twitter, Instagram, LinkedIn, Facebook are some of the most popular social media platforms that universities can take benefit of. Universities can share everything happening on these platforms and also share what’s special about their university. 

  • Universities can share success stories of their students to show the target audience that their university can provide them with skills they need, and also they can know about the learning environment of the university.

  • Working on the Search Engine Optimisation will help university appear as high as possible on search engine results page. Along with this, continuously checking university’s  performance and using various tools to follow the traffic should be a part of the strategy being used. Digital ads such as google ads can help increase transformation and profits faster and at the same time help calculate the costs by giving measurable data about the university’s expenses on marketing, conversions, and customer acquisition.

  • University should host webinars for students to have one to one interaction. Doing so will help them understand student’s views, what they are looking for, their perspectives and expectations. This can help improve strategies and plans in order to meet students’ requirements. 

  • Instead of spending a lot of time coming up with strategies, universities can just hire a professional Digital Marketing Agency as it can save time or resources to run digital advertising and university marketing campaigns. Generating quality content to meet their goals can be easier by hiring a professional higher education digital marketing agency.

Quality of content, making it informative and engaging, will create a strong image on students about the university. The content should focus towards generating more traffic and enhancing rankings.

Why should universities use digital marketing strategies?

  • Students, if they have any queries immediately go on the internet to look for answers.

  • They even search for online education and training courses

  • Students spend the majority of their time on the internet rather than on any other media such as television.

How can universities use digital marketing strateries?

  • Building a strong website, making is easily accessible

  • Being active and interactive on social media can attract more target audience

  • Share success stories of their students to show the target audience that their university can provide them with skills they need.

  • Search Engine Optimisation

  • Host webinars for students to have one to one interaction

  •  Hire a professional Digital Marketing Agency

  • Quality of content should be top level

What is educational marketing?

Educational marketing combines a list of things that comes under marketing such as adopt strategies, methods and tools to monitor the education market, adapt a school's services to the needs and expectations of their target audience, and promote their values.

What is SEO?

Search Engine Optimisation is the process through which a website's data such as technical configuration, content relevance and link popularity can become easily findable, more relevant and popular towards user search queries. This will help university appear as high as possible on search engine results page

Who can join the digital marketing training programme?

  • There is no basic criteria required to join the digital marketing training programme. Anyone with the basic computer knowledge can enroll in this course. The training is specifically recommended for students, business professionals, website owners and marketing people who want to embark on a bright career.

How much do universities spend on digital marketing?

Universities spend around $429 to $623 per student enrolled, per year on marketing. Based on past data, colleges collectively spent around $2 billion in 2018 and $2.2 billion in 2019 on marketing.

What is the target market for universities?

  • Target market for universities can include Undergraduate students, Graduate students, Prospective students, Parents, University alumni, or Teachers.

How do you attract university students?

  • Using what students do the most, that is spend their time on social media, universities can make their social media platform look appealing, and create virtual campus tours for students

  • They can higher onboard influencers or student ambassadors to promote their university

  • They can use email marketing to reach out to and nurture student leads

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