20 Tips on How to Handle Negative Customer Reviews Online

Safalta Expert Published by: Aditi Goyal Updated Thu, 06 Jul 2023 06:20 AM IST

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Did you know that 90% of customers research products online and look at customer reviews before making a purchase? Additionally, sales are typically twice as high for products with positive reviews as they are for those without. For your brand's reputation and financial health, it's crucial to respond appropriately to negative customer reviews.

At Safalta, we realize how critical it is to handle negative customer feedback and uphold a favorable online reputation. Businesses must learn how to handle negative reviews skillfully in the modern digital environment where customer feedback matters a lot. To help you deal with negative customer reviews and enhance your online reputation, we have compiled 20 tried-and-true strategies. With the help of these tried-and-true methods, you can resolve issues, keep clients, and even make bad situations better.

Source: Safalta.com


Here are 20 suggestions for dealing with negative online reviews from clients:
  • Respond Promptly. Don't let bad comments go unanswered. Please respond as soon as you can, even if it's just to acknowledge the review and inform the customer that you are taking the issue seriously.
  • Be considerate of others. Even if you don't agree with the customer's review, it's still important to respond politely. Be careful not to insult or personalize others.
  • Be sincere. If the client is correct, accept it. Do not attempt to minimize or offer justifications.
  • Present a resolution. Give the customer a solution if they are dissatisfied with your goods or services. This might take the form of a reimbursement, a product swap, or a voucher for subsequent purchases.
  • Request opinions. Request feedback from the client after you've fixed the problem. This will assist you in figuring out what went wrong and how you can fix your goods or services moving forward.
 
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  • Utilize critical feedback as a chance to improve. Negative reviews shouldn't be taken personally. Consider them an opportunity to improve and learn instead. What can you change about your goods or services to prevent similar negative experiences for future customers?
  • Don't remove negative comments. Getting rid of bad reviews will only make matters worse. It will only encourage other customers to leave negative reviews and give the impression that you're trying to hide something.
  • On all platforms, reply to negative reviews. Don't just address complaints on your own website. React to negative comments on social media, review websites, and anywhere else that your company is mentioned.
  • Counteract negative reviews with positive ones. If you have a lot of bad reviews, try to counteract them with good ones. You can achieve this by requesting positive reviews from your satisfied clients on your website or on review portals.
  • Improve your SEO by using negative comments. If you handle bad reviews properly, they may even improve your SEO. Positivity and professionalism in your response to negative customer reviews convey to potential customers that your company is reputable and values its clients.
 
  • Take advantage of social media. Don't ignore a bad social media review that a customer has left. Social media replies to the review with a solution. By doing this, you'll demonstrate to other clients that you value their complaints and are prepared to fix the problem.
  • Make an open apology. Offer a public apology if the customer is correct and you were wrong. Customers will see that you are sincere and willing to accept responsibility for your actions if you do this.
  • Be sympathetic to the client. Even if you disagree with the customer's review, make an effort to understand them. Consider yourself in their position and endeavor to comprehend their dissatisfaction.
  • Avoid debating the customer. Although it's tempting, arguing with the customer won't help. Instead, concentrate on fixing the problem and making the client happy.
  • Keep the dialogue polite. It's crucial to maintain civil conversation even if the customer is being impolite. Stay above their heads of steam.

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  • Be humorous. An unpleasant situation can sometimes be greatly improved by a little humor. The likelihood that the customer will accept your solution increases if you can make them laugh.
  • Do not rush. The process of working out the problem with the customer may take some time. Till you come up with a solution that benefits both of you, be persistent and patient with them.
  • Recover from your errors. Take some time to reflect on your mistakes after you and the customer have resolved the conflict. What could you have changed to make sure the client had a positive experience?
  • Thank the client for their comments. Even if the client was dissatisfied with your product or service, acknowledge their feedback. This will demonstrate to them your appreciation for their feedback and your commitment to growing your company.
  • Be morally upright. It's crucial to take the high road, even if the customer is being unreasonable. Customers will see this and know you're a trustworthy company that values them.

Conclusion

Although they can be difficult to manage, negative customer reviews can also be a chance for development. You can transform negative experiences into positive outcomes by heeding these 20 advice on how to respond to negative customer reviews online. To keep a positive brand reputation and satisfy your customers, never forget the importance of responding quickly, remaining composed, and offering customized, compassionate solutions.

Utilizing these pointers, you can use negative customer feedback to enhance your company. Do not forget that bad reviews are not the end of the world. In fact, they can be a useful tool for developing and learning. So don't be concerned about negative reviews. Take advantage of them to improve your company.
 

Should I respond to every negative review?

Yes, it is generally recommended to respond to every negative review. Responding shows your commitment to customer satisfaction and can help resolve issues. However, if a review is spammy, contains hate speech, or violates the platform's guidelines, it may be best to report it instead of responding.
 

What if the negative review is untrue or exaggerated?

It's important to address the concerns raised in the review professionally and provide accurate information. Avoid getting defensive or engaging in arguments. Focus on finding a resolution or offering clarification in a respectful manner.
 

Can I delete negative reviews from my business page?

While it's generally not recommended to delete negative reviews, there may be exceptional cases where a review violates the platform's guidelines or contains inappropriate content. In such cases, you can consider reporting the review to the platform for evaluation.
 

How can I encourage customers to leave positive reviews?

You can encourage customers to leave positive reviews by providing exceptional customer service, asking for feedback at the right moment (e.g., after a successful purchase or service), and making the review process easy and convenient. You can also consider offering incentives like discounts or rewards for leaving a review.
 

How long should my response to a negative review be?

Your response should be concise and to the point while addressing the customer's concerns. Aim to provide a thorough and helpful response without overwhelming the reader. Be mindful of keeping the response brief and engaging to maintain the reader's attention.
 

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