How to Upgrade your website for Google Adsense

Safalta Expert Published by: Ashish Kumar Updated Sat, 16 Dec 2023 07:47 PM IST

Highlights

Maximize ad revenue and visibility by optimizing your website for Google AdSense. Use mobile-friendly features, quick loading times, and responsive design to improve user experience.Optimize content for target audiences and place ads strategically to increase engagement and conversions.

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The two main benefits of upgrading your Google Adsense website are to improve user experience and to increase revenue. To target your ads, you have to optimize your content with relevant keywords. Google is considered to be the most popular platform for advertising, which is also mentioned in a report by Statista, according to which advertisers paid $224 Billion to Google in the year 2022. It is also important to note that the website's design is previewable on different screens and is being navigated well or not. Improve website loading time, and provide unique and important content that follows AdSense rules.

Source: Safalta

And advertisers have to pay attention to how to bring regular organic traffic to their websites. These few changes will help you in upgrading your website to Google Adsense. These simple changes can increase your chances of being accepted by Google AdSense and optimize your revenue.

 

Table of Contents:

  • What is Google AdSense?
  • How Does Google AdSense Work?
  • How Do Publishers And Advertisers Operate?
  • How to create a Google Adsense account?
  • How to set payment details on Google Adsense?
  • How to Get Google Adsense Approval: Google Adsense Eligibility Criteria:
  • Create your presence on social media accounts
 

What is Google AdSense:

Google AdSense is an advertising platform with the help of which advertisers place their ads on various websites, and the websites or YouTube channels on which their ads are shown are paid by Google for giving space for advertisement, which ranges from $1. It can range up to Thousands of Dollars.
Google AdSense is a part of Google's Ad Network. Through this, Business Owners or Advertisers promote their business with the help of Display, Shopping, Video, and Text Ads, and in return, they get a payout from Google to place their ads on the websites or YouTube Channels on which their ads are displayed. is done.
Business Owners pay Google to run Ads (also called PPC Advertisements) and Google pay some percentage of it to the Website or YouTube Channel Owner.

 

How Does Google AdSense Work:

Two factors have a big role in Google AdSense Working – Advertisers and Publishers.

Advertisers: Companies or people who want to promote their products or services and choose Publishers for that.

Publishers: Platforms that provide space for advertisers to publish their ads on their websites, YouTube channels, and Applications. If you have a website and you are applying for Google AdSense then you will be called Publisher.


How Do Publishers And Advertisers Operate:
 
When advertisers have to promote their products or services, they come to Google and run a paid ad campaign in which ads like display, text, image, video, etc. are selected.

These advertisers target certain keywords while setting up their ad campaign, which means that their ads should be visible only to those people who are specifically searching for those keywords or queries on Google.

Now, according to these target keywords, Google selects only those websites and YouTube channels on which content related to these keywords is being created.

For example, if Samsung Company (Advertiser) advertises one of its newly launched Smartphones, then Google will select only those Websites, Applications, or Videos that talk about Electronic Gadgets like Mobile Phones, Tablets, and Laptops.

Now because the website owner provides space to Google to show ads on his website, Google gives him some money in return.

Google gives 68% of the money it takes from its advertisers to the publisher and keeps the rest for itself.

When you give space on your website or YouTube channel for Ad Placement, your AdSense earning starts which depends on many factors, like – No. Of Impressions, Traffic, Clicks, Views, Your Niche, etc.

 

 

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How to create a Google Adsense account:

To start your journey of earning money from Google AdSense, you will have to create your account on it and get approval.

Let us understand in 4 steps how you can start this journey of Google AdSense.
To create an AdSense account, go to Google AdSense and sign up.
After this, you have to enter the URL of your website on which you want to place ads.
Now fill in other details like your name, address, time zone, email ID, etc.
In this way, your AdSense account will be created. But keep in mind that right now your Google AdSense account has only been created and not approved. You may have to wait for 1 – 14 days for approval.



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How to set up payment details on Google Adsense:

Now you have to set up your payment system so that your AdSense payment can come to your bank.

For this, go to the Payment Tab of your Google AdSense Dashboard and update your banking information.

Along with this, fill out your Payment Profile so that Google can verify your Information & Tax Details.

After adding payment information, you have to connect your website with AdSense.

For this, Google gives you a code through which ads are shown on your website.

To add the code, first, go to Google Dashboard, click on Sites, and enter your domain. After this, you will be given a custom code which you have to put in the backend of your website.

After connecting the site by embedding the code, you will have to wait for AdSense Approval for 1 – 14 days. However, during this waiting period, you can also work on the next step which is selecting Ad Type and Ad Placement.

 



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How to Get Google Adsense Approval: Google Adsense Eligibility Criteria:

Create Quality Content:
Create content that provides some value to your audience, helps them in some way, and is original & well-researched.

Also keep in mind that whatever niche you are producing content in, do not divert from that niche. Because if you start creating content on many niches simultaneously, it will take time to become your authority, and ranking on Google will also take some extra time.

Publish at least 10 - 15 blogs:
Today, uploading 2 – 4 blogs does not get AdSense Approval.

In 2 – 4 blogs, even Google does not know in which category you are creating content, or what is your expertise, and because of this Google disapproves your request due to insufficient content.

Therefore, prepare it well by publishing 10 – 15 blogs on your website. With this, Google also starts to understand that new content is being updated continuously on your website, which can provide some value to the audience.

In such a situation, your chances of getting AdSense approved increases significantly.


Submit Sitemap:
Sitemap is a collection of all the webpages of your website that Google's crawlers visit and crawl the webpages.
As you add new webpages to the website, you have to create a Sitemap and submit it to Google Search Console. After submitting the Sitemap, crawlers come to it and index your web pages.
Indexing increases your chances of AdSense Approval.
 

Create your presence on social media accounts:

Google also looks at your digital presence before giving AdSense approval. Your Social Media Content, Audience Engagement, Shares, Online Reviews, etc. all remain in the eyes of Google.
With this, Google tries to understand your authority, your name, trust, and credibility and gives you approval if everything is correct.
Apart from all these major points, some other points also tell how to get Google AdSense Approval.
Use a professional logo so that you can have an identity.
Use professional email.
Use a better theme. In the beginning, you can use themes like Generate Press, Astra, and OceanWp.
For Google AdSense, pay attention to good content, good design, and website speed, and follow the rules and regulations of Google Adsense on your website. To make users spend time on your website, use better advertisements and better content, and pay attention to using good SEO techniques. This is how it is possible to earn money from Google Adsense.
 

What is AdSense?

AdSense is an easy way to make money without paying any fees by showing ads next to your online content. AdSense helps you show relevant and engaging ads to your site visitors.

How is AdSense different from other ad networks?

The AdSense program is different because it shows ads delivered by Google Ads on your site. Google then pays you based on the type of ads shown on your site and based on user clicks or ad impressions.

Will I see ads on my site?

Yes, your ads can be seen once they're live on the site. However, it is important to keep one thing in mind you should not click on your advertisement. AdSense program policies do not allow you to click on your own ad for any reason.

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