The Importance of Organic Traffic for Your Website, Know How can you get more users

Safalta Expert Published by: Vinit V Kumar Updated Tue, 05 Dec 2023 05:44 PM IST


  • Crucial for sustainable website success, providing long-term visibility without ongoing financial investment.
  • Organic traffic is overseeing for 53% of a website’s traffic & 93% of web exposure begins on a search engine (mainly Google searches, images, and maps).

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In the digital landscape, the importance of organic traffic for a website's success cannot be overstated. Organic traffic, derived from search engines without the influence of paid advertising, serves as a cornerstone for online visibility and sustained growth. As businesses strive to enhance their online presence, understanding the significance of organic traffic becomes a pivotal aspect of digital marketing strategy. In this exploration, we delve into the myriad ways in which organic traffic contributes to website success, from bolstering search engine rankings to fostering audience trust and engagement. Join us on a journey to uncover the crucial role that organic traffic plays in shaping the destiny of your online presence.

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Organic Traffic:

Organic traffic is direct to the visitors who come to your website through unpaid search engine results.

Source: Safalta

These are the people who find your website by searching for relevant keywords or phrases on search engines like Google, Bing, or Yahoo. Unlike paid traffic, which requires you to invest in advertising campaigns, organic traffic is free. It is the result of having a well-optimized website that ranks high in search engine results pages (SERPs). 

Here are our top picks that every SEO should be aware of:

  1. Organic traffic is overseen for 53% of a website’s traffic.

  2. 93% of web exposure begins on a search engine (mainly Google searches, images, and maps).

  3. 75% of people will certainly never go past the first page of the Google search results page.

  4. The first organic search solution on Google gets 31.24% clicks on average.

  5. SEO produce leads have a 15% closing rate.

  6. 88.28% of SEOs fix a price of $150/hour or less for their services

  7. Google has 85.55% of the universal search engine market.

  8. Google has over 200 ranking components.

  9. 92.1% of internet users approach the internet through a mobile phone.

  10. 49% of digital marketers affirm that organic search has the best ROI.

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Importance of Organic Traffic: 

1. Credibility and Trustworthiness:

When your website appears on the first page of search engine results, it gives your brand credibility and makes it more trustworthy in the eyes of potential customers. Users show a tendency to trust organic search results more than paid ads. 

2. Cost-Effective:

While paid advertising can be effective in driving traffic to your website, it can also be costly, especially for small businesses with limited budgets. Organic traffic, on the other hand, is a cost-effective way to attract visitors to your site without spending money on ads. 

3. Long-Term Results:

With paid advertising, once you stop investing in ads, the traffic to your website decreases. However, with organic traffic, the results are more long-term. By implementing effective SEO strategies, you can maintain a steady flow of organic traffic to your website over time. 

4. Higher Conversion Rates:

Studies have shown that organic traffic has higher conversion rates compared to paid traffic. This is because users who find your website through organic search are actively looking for the products or services you offer, making them more likely to convert into customers. 

5. Targeted Traffic:

Organic traffic is highly targeted because it is based on users' search queries. When someone searches for a specific keyword or phrase related to your business, and your website appears in the search results, it means that the visitor is already interested in what you have to offer. By targeting the right keywords and optimizing your website for those terms, you can attract visitors who are more likely to convert into customers or take the desired action on your site. 

6. Better User Experience:

Search engines categorize websites that provide a good user experience. When you optimize your website for organic traffic, you are also improving the overall user experience. This includes factors such as website speed, mobile-friendliness, easy navigation, and relevant content. By focusing on organic traffic, you are not only driving more visitors to your site but also ensuring that they have a positive experience, which can lead to higher engagement, longer time consumed on your site, and increased conversions. 

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7. Search Engine Visibility:

High organic rankings enhance your visibility on search engine results pages (SERPs). The majority of users tend to click on one of the top results, emphasizing the importance of securing a prominent position for relevant search queries. 

8. Analytics and Insights:

Organic traffic provides valuable data and insights through analytics tools. Understanding user behavior, preferences, and conversion patterns allows for continuous optimization and refinement of your website's content and structure. 


Increase Organic Traffic to Your Website: 

Now that we acknowledge the importance of organic traffic, let's explore some approaches to increase it: 

1. Keyword Research:

Conduct thorough keyword research to identify related keywords and phrases that your target audience is searching for. Use these keywords strategically in your website's content, meta tags, and headings to improve your organic search rankings. 

2. On-Page Optimization:

Optimize your website's on-page elements, such as title tags, meta descriptions, and URLs, to make it easier for search engines to understand your content and rank it higher in search results. 


3. Quality Content Creation:

Create high-quality, educational, and engaging content that is valuable to your target audience. This will not only attract organic traffic but also encourage users to stay on your site longer and explore more of your content. 

4. Link Building:

Build high-quality backlinks from reputable websites to increase your website's authority and improve its visibility in search results. Guest blogging, social media promotion, and influencer collaborations are some effective ways to build backlinks. 

5. Mobile Optimization:

With the increasing use of mobile devices for internet browsing, it is crucial to have a mobile-friendly website. Ensure that your website is responsive and optimized for mobile devices to provide a seamless user experience and improve your organic search rankings. 


6. Social Media Promotion:

Share your content on social media platforms to increase its transparency and reach. Engage with your audience, encourage them to share your content, and participate in relevant discussions and communities. 

Organic traffic is an essential component of a successful website. It not only helps increase visibility and credibility but also delivers long-term results and higher conversion rates. By implementing effective SEO strategies and providing valuable content, you can attract more organic traffic to your website and achieve your business goals.

Why is organic traffic crucial for a website's success?

Organic traffic forms the foundation of a website's visibility on search engines. It brings in visitors who discover the site through relevant searches, contributing to higher credibility and trust among users. Unlike paid advertising, organic traffic is cost-effective and leads to sustainable, long-term growth.

How does organic traffic impact search engine rankings?

Strong organic traffic positively influences search engine rankings. When a website consistently attracts organic visitors, search engines perceive it as valuable and relevant to users, resulting in higher rankings. Appearing higher in search results enhances visibility and increases the likelihood of user interaction.

What role does content quality play in attracting organic traffic?

Content quality is paramount in attracting and retaining organic traffic. Search engines prioritize relevant and high-quality content, rewarding websites that provide valuable information.

Can organic traffic contribute to community building around a brand?

Yes, organic traffic plays a role in community building. Visitors attracted through organic channels are more likely to be genuinely interested in a brand's content. Engaged users are more likely to share, comment, and contribute, fostering a sense of community around the brand.

How can analytics and insights from organic traffic be used to improve a website's performance?

Analytics and insights from organic traffic provide valuable information about user behavior. By analyzing this data, website owners can identify trends, understand user preferences, and make informed decisions to optimize content, enhance user experience, and achieve overall performance improvements.

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