Digital Advertising: Types, Benefits and Examples

Safalta Expert Published by: Aditi Goyal Updated Mon, 19 Jun 2023 11:56 AM IST

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The practice of promoting goods or services via digital marketing channels like the world wide web, portable devices, and social networking sites is known as digital advertising. Digital advertising comes in a variety of forms, each with advantages and examples of its own. It entails the production and dissemination of digital advertisements, which may take the form of interactive content, messages, images, videos, or other media. It is a form of marketing that makes use of digital tools to get in front of potential clients and raise brand awareness.

Digital advertising encompasses a range of ad formats, including native advertising, web search ads, social media advertising, and display advertising. The placing, format, and targeting abilities of these advertising formats vary.

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Compared to traditional advertising channels, digital advertising has a number of benefits, including the ability to target particular listeners according to their demographic information, interests, and behavior as well as the ability to monitor and assess the effectiveness of ads in real-time. Due to this, marketers can enhance their campaigns and raise their investment return (ROI). 
 
 
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Types of Digital Advertising

Businesses can use a variety of digital advertising strategies to connect with their target market, including:


Display Advertising:

Banner or visual ads are displayed on websites, mobile applications, or social networking sites in display advertising. Display advertisements can target particular audience members according to demographics, interests, and behavior and may consist of images, videos, or engaging rich media.


Read more: Digital Marketing Job Market Outlook: How to Maximize Salaries and Growth



Search Engine Advertising:

Pay-per-click (PPC) advertising, also referred to as search engine advertising, entails placing advertisements on search engine results pages. Only after users click on an advertiser's ad do they receive payment. Advertisers pay on keyword phrases related to their goods or services.


Social Media Advertising:

Advertising on social networking sites such as Twitter, Snapchat, and LinkedIn is known as "social media advertising." A target audience can be chosen by an advertiser according to demographics, interests, and behavior.


Video Advertising: 

Video advertising: On websites like YouTube, Facebook, and Instagram, video advertising involves inserting advertisements within online videos. Pre-roll, mid-roll, and post-roll video ads are all acceptable.


Must Read: The Do's and Don'ts of Digital Advertising


Native Advertising:

Advertisements that combine with the other components on a web page or social networking platform are known as "native advertising." Product placements, promoted posts, and sponsored content are all examples of native advertising.


Influencer Marketing:

Influencer marketing is the practice of collaborating with influential individuals on social media to market goods and services to their audiences. Younger audiences, who are more likely to believe suggestions from social media influencers, can be effectively reached by influencer marketing.
 


Benefits of Digital Advertising

Leveraging digital advertising for enterprises has a number of advantages, including:


Targeted Advertising:

Advertising that is specifically targeted to a given demographic, set of interests, or pattern of behavior can be more pertinent and efficient.


Increased Reach:

Due to the fact that more people are using digital advertising than traditional advertising strategies, businesses can now reach a larger audience.


Cost-Effective: 

Since business owners can public fund but only pay for such ads that are clicked on or viewed by the target audience, digital advertising may be more economical than traditional advertising.


Measurable Results: 

Digital advertising enables companies to monitor and gauge the success of their advertisements at all times, allowing them to modify their tactics as necessary.


Flexibility: 

Businesses can easily and quickly modify their advertising campaigns using real-time data provided by digital advertising, which makes it simpler to optimise campaigns for better outcomes.


Brand Awareness:

Because it reaches a wider audience and can focus on particular demographics and interests, digital marketing may assist businesses to raise their brand awareness.


Personalization:

Digital advertising enables companies to cater their messaging and advertising to particular users, giving the user a more tailored experience.
 
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Examples of Digital Advertising

Businesses can promote their goods or services using a variety of digital advertising strategies, such as:


Banner Ads:

Visual advertisements known as "banner ads," which can be deterministic photographs, animated GIFs, or videos, are displayed on websites. They can be targeted to particular audiences and positioned on websites that are pertinent to the good or service being advertised.


Google Ads: 

Google Ads is a platform that enables companies to place advertisements on search engine results webpage and other Google properties, such as YouTube as well as Google Maps. Advertisements can indeed be targeted to particular demographics, places, and keywords.


Facebook Ads: 

Facebook Advertising is a platform that enables companies to run advertisements on both Facebook and Instagram. Ads might take the shape of photo ads, video ads, or carousel ads and can be targeted to particular demographics, interests, and behaviors.


Influencer Marketing:

Collaborating with influential people on social media to market products or offerings to their followers is known as influencer marketing. For the purpose of promoting products and services to their followers, influencers can produce sponsored content, videos, or stories.


Native Advertising:

Advertisements that combine with the other information on a web page or social networking platform are known as "native advertising".Product placements, promoted posts, and sponsored content are all examples of native advertising.


Video Ads: 

You can run video ads on websites like Facebook, Instagram, and YouTube. They can target particular listeners according to their demographics and interests and take the form of pre-roll, mid-roll, or post-roll advertisements.


Retargeting Ads:

Retargeting advertisements are displayed to website visitors or people who have interacted with a company online. They can indeed be targeted to particular audiences and are employed to truthful goods or services they've previously viewed.


Email Marketing:

Sending promotional emails to a specific list of subscribers is known as email marketing.
  Overall, digital advertising has many benefits including targeting specific audiences, improving brand awareness, increasing website traffic, and building customer engagement. With the growing use of digital channels, it has become an essential tool for businesses to reach their target audience and achieve their marketing goals.
 

What is digital advertising?

Digital advertising is a type of marketing that promotes products, services or brands through digital channels such as social media, search engines, websites, and mobile apps.
 

What are the types of digital advertising?

The types of digital advertising include search engine marketing (SEM), display advertising, social media advertising, native advertising, email marketing, and video advertising.
 

What are the benefits of digital advertising?

The benefits of digital advertising include targeting specific audiences, measuring the effectiveness of campaigns, increasing brand awareness, generating leads and sales, and reaching a wider audience.
 

What is search engine marketing (SEM)?

Search engine marketing is a type of digital advertising where businesses pay for their ads to appear in search engine results pages (SERPs).
 

What are some examples of digital advertising?

Examples of digital advertising include Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, YouTube Ads, email marketing campaigns, and influencer marketing campaigns.
 

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