Best Advertising Platform for Digital Marketing Ads

Safalta expert Published by: Saumya Sahoo Updated Tue, 21 Feb 2023 12:24 PM IST

Highlights

Facebook is an internet social media and social organizing benefit possessed by the American company Meta Platforms. LinkedIn is an American business and employment-oriented online service operated through a website and mobile apps.

How Advertising platforms are so convenient and apt for your business, will discuss in this article. As everyone is switching their traditional marketing to online marketing whether they are a  service provider or the products offline that they want to sell online through an e-commerce platform, the advertisement is important to create awareness of your business. You all came up a long way around where pamphlets and hoardings are minimal and advertising through social media and google are progressively managing to rule your business among the new users and old users. As online advertising platforms are convenient to reach millions and also cost-effective. Therefore, you all will learn about different types of advertisement platforms and their functional features on how they work with their benefits.

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Table of content 
1. Facebook
2. How do Facebook ads work?
3. Benefits of Facebook ads
4. LinkedIn
5. How do LinkedIn ads work?
6. Benefits of LinkedIn ads 


 

Facebook 

Facebook is an internet social media and social organizing benefit possessed by the American company Meta Platforms.

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Source: Safalta.com

Founded in 2004 by Mark Zuckerberg with Harvard students and roommates Eduardo Saverin, Andrew McCallum, Dustin Moskovitz, and Chris Hughes, the name comes from a Facebook directory commonly given to American college students. Initially limited to Harvard students, membership was gradually expanded to other North American universities, and since 2006 it has expanded to anyone over the age of 13. As of July 2022, Facebook has 2.93 billion monthly active users, ranking as the third most visited website in the world in July 2022, and was the foremost downloaded portable app within the 2010s. Facebook can be gotten from internet-connected gadgets such as PCs, tablets, and smartphones. After enlistment, clients can create a profile that uncovers data almost themselves. You'll be able to post content, photographs, and interactive media substance freely with other clients who have concurred to be "companions" or with other protection settings. Users can also use Facebook Messenger to communicate directly with each other, join groups of interest, and receive notifications about the activities of their Facebook friends and the pages they follow.  
   

How do Facebook ads work?

  • When we need to run paid advertisements, you can have them through Facebook advertisements.
  • To run paid ads, there are two important things are required page and an ad account.
  • Ad accounts are also two types personal ad accounts and business ad accounts.
  • It works on the premise of campaigns.
  • There are different campaign types according to business requirements and goals.
  • We can run different types of ads example carousal, images, or video ads.

Benefits of Facebook ads

  • Your client spends most of their time on Facebook. It is foremost focused on the frame of promotion.
  • It is not that costly.
  • It is fast and real-time.
  • It can increase your website traffic and hence, can increase your revenue and sales too.
  • It can also help you in building an email list
  • It is a mobile-based advertising
 

LinkedIn

LinkedIn is an American business and employment-oriented online service operated through a website and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, allowing job seekers to post resumes and employers to post vacancies. As of February 2022, LinkedIn has over 830 million registered members from over 200 countries and territories. LinkedIn allows members (both employees and employers) to create profiles and connect with each other on the online social network. This can represent a professional relationship in the real world. Members can invite anyone (existing members or not) to connect. LinkedIn can also be used to host offline events, join groups, write articles, post job postings, post photos and videos, and more.
 

How do LinkedIn ads work?

LinkedIn Ads is a paid marketing tool that provides access to the LinkedIn social network through various sponsored posts and other methods. LinkedIn Ads is a powerful marketing tool for B2B companies to build leads, grow online visibility, and share content.  In order to grow in the professional market, the company must use LinkedIn marketing to achieve this, and with LinkedIn, advertising increases its presence on the platform. Advertisements on LinkedIn not only increase reach and awareness, but also offer many benefits to businesses such as the opportunity to increase sales, hire talented employees, and increase the social media presence of your industry.

Benefits of LinkedIn ads

  • Building a brand on the internet is a powerful marketing strategy that needs to be implemented. LinkedIn Advertising helps you build a sustainable and trusted brand online in the professional market.
  • If you want to build an online presence in the B2B market, Linkedin advertising should be included in your B2B marketing strategy. For example, having a presence on LinkedIn will increase your organic search on Google and improve your search rankings as people start searching for your brand and the content you create.
  • LinkedIn advertising campaigns can be used to advertise jobs, sell services and products, generate leads, promote content, increase awareness, and reach new business locations. LinkedIn offers many marketing solutions that businesses can use to grow their online reach. Compared to other advertising platforms such as Facebook and Google Search, LinkedIn's main advantage is its ability to efficiently target industry professionals.
  • LinkedIn is a powerful B2B lead generation tool for growing sales and making connections. Targeting the right professional demographics that match your target audience in order to attract quality leads is an opportunity for any business.
  • LinkedIn Ads provides a solution for generating quality leads at scale, regardless of the end goal of your advertising campaign: sales, recruitment, or reach. Increase the number of qualified leads with lead generation forms LinkedIn lets you target by job title, location, industry, education level, and more.
  • LinkedIn Targeting offers the best benefits with a unique twist to online advertising, purely professional purpose advertising. Reaching high-value audiences can be difficult with other online advertising channels.
  • Reach an older, better-educated, and higher-earning professional audience. For business purposes, targeting by job title, job title, etc. allows you to narrow your targeting options to fit your preferred audience.
  • Once you've analyzed your customers and created the right buyer personas from your target group, you can use them in your LinkedIn ads.

Who was the founder of Facebook?

Founded in 2004 by Mark Zuckerberg with Harvard students and roommates Eduardo Saverin, Andrew McCallum, Dustin Moskovitz, and Chris Hughes

When was LinkedIn launched?

Launched on May 5, 2003, the platform is primarily used for professional networking and career development, allowing job seekers to post resumes and employers to post vacancies.

What are the benefits of Facebook advertising?

  • Your client spends most of their time on Facebook. It is foremost focused on the frame of promotion.
  • It is not that costly.
  • It is fast and real-time.
  • It can increase your website traffic and hence, can increase your revenue and sales too.
  • It can also help you in building an email list
  • It is a mobile-based advertising

What are the benefits of LinkedIn advertising?

  • Building a brand on the internet is a powerful marketing strategy that needs to be implemented. LinkedIn Advertising helps you build a sustainable and trusted brand online in the professional market.
  • If you want to build an online presence in the B2B market, Linkedin advertising should be included in your B2B marketing strategy. For example, having a presence on LinkedIn will increase your organic search on Google and improve your search rankings as people start searching for your brand and the content you create.
  • LinkedIn advertising campaigns can be used to advertise jobs, sell services and products, generate leads, promote content, increase awareness, and reach new business locations. LinkedIn offers many marketing solutions that businesses can use to grow their online reach. Compared to other advertising platforms such as Facebook and Google Search, LinkedIn's main advantage is its ability to efficiently target industry professionals.
  • LinkedIn is a powerful B2B lead generation tool for growing sales and making connections. Targeting the right professional demographics that match your target audience in order to attract quality leads is an opportunity for any business.
  • LinkedIn Ads provides a solution for generating quality leads at scale, regardless of the end goal of your advertising campaign: sales, recruitment, or reach. Increase the number of qualified leads with lead generation forms LinkedIn lets you target by job title, location, industry, education level, and more.
  • LinkedIn Targeting offers the best benefits with a unique twist to online advertising, purely professional purpose advertising. Reaching high-value audiences can be difficult with other online advertising channels.
  • Reach an older, better-educated, and higher-earning professional audience. For business purposes, targeting by job title, job title, etc. allows you to narrow your targeting options to fit your preferred audience.
  • Once you've analyzed your customers and created the right buyer personas from your target group, you can use them in your LinkedIn ads.

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