Facebook Marketing: How Facebook can Help in your Business Growth

Safalta Expert Published by: Kirti Singh Updated Sun, 03 Apr 2022 10:16 AM IST


Check all the details related to Facebook marketing, how to create your own Facebook pages, types of Facebook posts, etc.

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Facebook remains the undisputed king of social media sites, serving as the primary location for friends to connect and share information online. Facebook has evolved into a venue for businesses to market themselves through interaction with customers and self-promotion, rather than just a place for friends to meet. In this post, we'll look at seven different ways to use Facebook for marketing.

Whether you're a large corporation or a small local business, Facebook is an effective marketing tool – it's a great place to keep customers informed, develop brand identity, and expand your reach. Hence, In this article, we will be discussing what is Facebook marketing and how it works. Get unlimited access to free ebooks/mock tests only at Safalta App- Download Now
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How to Create your own Facebook Page?

  • Go to facebook.com/pages/create (Note: you'll need to be logged in to your personal account to get started, but your personal information will not appear on your new Business Page.)
  • Select your page type: Community/public figure or business/brand
  • Enter your company's information.
  • Upload your cover and profile photos. Use the best image sizes for Facebook to ensure that your images look their best.
  • Click Edit Page Info to enter your description, contact information, and any other relevant information, such as operating hours.
  • To create your vanity URL, click Create Page @Username.

    Source: safalta.com

    This can be up to 50 characters long and aids people in finding you on Facebook.
  • To create a call to action, click Add a Button under your cover photo.

Different types of Facebook Posts:

Now that you have your own Facebook Business Page... It's time to start creating content. You can make various types of posts on Facebook. Each has advantages and can elicit participation in various ways. The type of posts you make will most likely be influenced by your brand's social media strategy and goals.
In this section, we'll go over all of your options for Facebook Page posts, as well as some examples to get you started.

1. Photos/Images:

Humans are visual creatures; we quickly grasp images and their meanings and remember them much better in the long run. According to research, Facebook posts with images receive 2.3X more engagement than posts without images. This is due to the fact that our brain processes images much faster than plain text.
Don't be afraid to use visuals. When you see a good opportunity, show rather than tell. Any industry can display information in the form of a visual. Don't just stop there. Create image series, tell stories, and use photos, illustrations, and other images to provide something unique to your audience and inspire more engagement.

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2. Videos:

Many marketers claimed that video was the hottest content trend of 2017. You simply must try incorporating video into your feed because there is so much room for creativity and so many ways to apply it to your industry.
Provide your fans with something useful in the form of educational or entertaining videos. Initiate a conversation by displaying something they haven't seen before, and give them the opportunity to leave having learned something.
Your videos can be educational, entertaining, promotional, told as stories, or just interesting snippets. Whatever type of video you choose, make sure you stay within your niche and share something pertinent.


Although a picture is worth a thousand words, never underestimate the power of words. If you have something worthwhile to say, please share it with your audience.
Updates, insights, facts, and simply interesting thoughts are all worthwhile to share. Alter your posts to include both visuals and text; a combination of the two can go a long way toward increasing engagement.

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