Top 10 Digital Marketing Trends of 2022 You Need To Know

Safalta expert Published by: Yashaswi More Updated Fri, 16 Sep 2022 01:38 AM IST

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Check out the list of Top 10 Digital Marketing Trends Of 2022 here at Safalta.com

The trends of Digital marketing are constantly changing due to the inclusion of the latest platforms and technologies which have grounded the future of Digital Marketing. The major drastic growth in the need for digital marketing can be seen this year. If you are a true aspirant for Digital Marketer and want to build your career in the same field then joining our online Digital Marketing course will help you to do so. 

Keeping up with the most recent advances in the business is critical for professionals seeking a career in digital marketing. Because the rate of change is rising and the scope of digital marketing is expanding, every digital marketer must devote time and attention to learning and skill enhancement.

When you understand how algorithms, new adjustments, or features work, you obtain the first-mover edge and can develop the most successful marketing campaigns for yourself and your company. Fans of digital marketing all across the world have begun to look for the latest trends as the new year begins. Voice search optimization and artificial intelligence were once frightening concepts, but they are now among the most recent breakthroughs in digital marketing. In this blog, we will look at some of the most recent Digital marketing trends for 2022 that every agency should be aware of.

Note; Before going through the latest trend it is important to have a solid hold on the basic concepts of Digital Marketing. if you are a beginner in this field then you can check our Basic Digital Marketing courses online and start gaining in-depth knowledge of the subject.  


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Latest Digital Marketing Trends of 2022

Crypto 

Cryptocurrency is also considered to be the INSTAGRAM of the finance world.

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No one ever recognised its potential when it entered the field and gradually took it over. In India, there are 10–12 million active cryptocurrency investors, and this number has been rising as a result of the enormous gains.

Everyone wants to invest in cryptocurrencies since they have emerged as one of the millennial generation's coolest things. To raise awareness and provide investors with a peek at this investment option, cryptocurrency investing sites are utilising this demand of the younger generation and giving them FREE portions of 1 coin.

It's not shocking if, like Google Pay, we utilise cryptocurrency for our daily requirements like groceries. The highest levels of digital marketing trends have really been attained by 2022.

Augmented Reality 

According to Wikipedia, augmented reality is an interactive environment in which computer-generated perceptual data is used to improve the appearance of real-world items.

It has three essential components.

  • a mix of the real and virtual worlds 

  • precise 3D registration of the actual and virtual items 

  • real-time interaction

While virtual reality generates excitement and generates buzz thanks to its huge sci-fi concepts, augmented reality is far more believable from a marketing perspective.

According to experts, AR will continue to hold a larger market share than VR. The use of this AR technology by brands to improve the customer experience and boost sales is on the rise.

IKEA is one such example. Using its own software, customers may take a photo of their home on their cellphones (iOS 11.0.1 for now) and use it to test-drive IKEA furniture in it. The users may move the furniture around to examine how it appears different from various perspectives.

Metaverse

The Metaverse is a universe within our world, as the name suggests. Currently, Meta is the owner of Metaverse (Facebook). The concept of a digital environment where augmented and virtual worlds coexist to produce a universal experience is novel and has enormous potential.

A computerised representation of oneself in a dystopian future where any action is conceivable appears to have a lot in common with video games. How does it then become a trend in digital marketing in 2022?

With its network of realities and virtual universes where space is almost everywhere, the Metaverse has made social commerce conceivable. Digital marketers have thus discovered a chance for their companies to occupy that void and establish a completely new digital marketing medium.

AI 

The top trend in digital marketing is this one. The discussion of how artificial intelligence would eventually rule every area of your lives has been going on across the world. We have no idea that the transformation has already started. An AI chatbot has already been used by 60% of internet users to resolve issues across several apps and websites.

The majority of the material we view on social media sites is enhanced by AIs to keep us interested for longer! The market for this technology is expected to reach $190 billion by 2025, giving digital marketers a fantastic chance to take advantage of it.

If you want to build your professional career in Digital marketing then join our online Digital Marketing course. Our courses offer placement once your course is completed you can join one of your dream companies and start earning thousands. 

NFTs

You can exchange digital assets called Non-Fungible Tokens. Each NFT includes a unique token identifying it as the original and yours alone. NFTs have upended the fields of art and technology, but they have also begun to infiltrate the field of marketing.

For their primary marketing objectives, free NFTs are distributed in a raffle as brands. For instance, Marriott Bonvoy organised a lottery in which the winners would each earn 200,000 Bonvoy points in addition to their personal NFT.

High-end businesses like Adidas, Marriott, and others have been the only ones to target these types of digital marketing efforts. The potential and prospects are endless as more and more businesses use NFTs as a marketing tool.

Instagram Reels 

After the Tik Tok ban in a few countries, Instagram Reel has taken advantage and introduced the feature of Reel in its application. Reels are offering interaction rates that are more than twice as high as releasing a typical video, which is fantastic news for digital marketers. You can even track your progress and evaluate your work with Instagram Reels' recently introduced insights tools! Reels from NFL clubs, according to Hootsuite, attract 67 per cent more interaction than their standard video uploads. Marketers may utilise this feature to highlight a variety of content types, including educational content, behind-the-scenes looks at the company, product evaluations, etc.

Influencer Marketing 

Influencer marketing, which focuses on employing a notable leader or personality to magnify the brand to the market, is more like word-of-mouth advertising. Influencers can include well-known celebrities, YouTubers, and Instagrammers with large followings who can assist promote a brand or company on social media.

The following are some noteworthy features on influencer marketing provided by HubSpot:

  • The influencer marketing market is expected to increase and reach $13.8 billion in 2021.

  • In 2019, more than 240 new influencer marketing-focused companies and platforms were founded.

  • 90% of those who responded to our study perceive influencer marketing to be a successful type of advertising

  • The majority (59%) admitting to having a separate budget for content marketing and 75% currently planning to do so in 2021.

The future of marketing may lie in influencers.

Whatsapp Marketing

In 2022, WhatsApp marketing is anticipated to be one of the most important and essential digital marketing trends. WhatsApp has fundamentally altered how companies now connect with and interact with their consumers. Now that all age groups use and frequently check an app, you may send personal messages on it. Additionally, since you will be contacting the customer using a WhatsApp Business Account, which increases their level of confidence in you and your company's legitimacy, you won't be freaking them out.

You may take orders from customers, let them know how their items are doing, and even accept and process payments! Basically why it is one of the top trends in digital marketing that you should follow

Also read: 

Best Freelance Digital Marketing Platform; Work from Home and Earn in Thousands!

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Top 5 Best Digital Marketing Books for Beginners 2022 

Live Stream Commerce

In 2022, WhatsApp marketing is anticipated to be one of the most important and essential digital marketing trends. WhatsApp has fundamentally altered how companies now connect with and interact with their consumers. Now that all age groups use and frequently check an app, you may send personal messages on it. Additionally, since you will be contacting the customer using a WhatsApp Business Account, which increases their level of confidence in you and your company's legitimacy, you won't be freaking them out.

You may take orders from customers, let them know how their items are doing, and even accept and process payments! Basically why it is one of the top trends in digital marketing that you should follow

Youtube Shorts 

"Shorts" is the name of the most recent addition to the well-known platform YouTube. It's comparable to Instagram Reels, where you may produce brief videos of 15 seconds or less. Today's short-form video material is becoming increasingly popular, making YouTube Shorts a fantastic option for anyone who already has a target audience there. These days, all it takes to keep your visitors' attention is a 15-second engaging video.

 

What are the trends in digital marketing for 2022?

The social buying experience will evolve in 2022 as platforms work behind the scenes to enable user payments without leaving social media apps, resulting in a more seamless customer experience.

What is the next major trend in digital marketing?

As a result, digital marketers should plan for greater privacy limits in 2022, which will change how they can track their consumers' behaviour. Google has stated that third-party cookies would be phased out by 2023. Many marketers and advertisers will have to rethink their strategy as a result of this

What is the future of digital marketing in 2025?

Virtual reality will become a significant aspect of marketing efforts by 2025, according to MarketsandMarkets, as the market grows from $7.9 billion in 2018 to $53.6 billion in 2025.

What will be big in marketing in 2022?

For developing businesses, inbound marketing will continue to be a smart practise. Despite the fact that inbound marketing has been around for a long time, 27 percent of marketers expect to use it for the first time in 2022. While 11% of marketers expect it to be their largest expenditure in the coming year.

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