Is Digital Marketing Well Paid: Can You Really Earn Good Money Through Digital Marketing

Safalta Expert Published by: Deepesh Mehra Updated Sat, 25 Dec 2021 08:12 PM IST


Know if Digital Marketing is well paid herewith Safalta. Learn about emerging career options with flexible work hours, and a lucrative salary, and attractive growth.

When we think about the scope of successful career opportunities, the first thing we think of is the vastness and relevance of the field that we choose. Areas that have a wide consumer base are always considered suitable for Marketing Practices. India currently has the second-largest internet users with internet penetration as high as around 50 percent in 2020. This meant that around half of the 1.37 billion Indians had access to the internet. Digital Marketing is surely a good career opportunity and is being adopted all around the business world.

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As per a few estimates by 2023, the number of active Indian Internet users will reach approximately 666 million. Online marketing is a cheap method, with vast reach and instant effectiveness. In this article, we will ponder over - "Is Digital Marketing Well Paid: Can You Really Earn Good Money Through Digital Marketing?". If you are preparing for competitive exams and are looking for expert guidance, you can check out our monthly FREE Current Affairs Ebook- Download Now.
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Is Digital Marketing Well Paid

The average salary for a Digital Marketing beginner level / fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum. The salary structure will depend on various other factors like skills, organization, and city of work. Prima facie the salary offered in digital marketing is lucrative and with experience and development of the skill set Digital marketing salary can have exponential growth.

Other Attractive Facets Of Digital Marketing

Digital marketing is here to stay -

Unlike the 1900s, 21 st century is going to be a digital century.

Digital marketing is one of the essential parts of any business that is growing. Digital Marketing can be experienced in- Google Ads, Youtube ads, marketing through Facebook, Instagram influencers etc. 

Digital marketing is growing at the rate of 25-30% annually and it shows no signs of slowing down. Large MNCs currently allot a portion of their marketing budget to digital marketing. So for those of you who believe that digital marketing is 'here these days, gone tomorrow, we would like to point out that digital marketing has got its feet here to stay!".

Digital Marketing Provides Quick Career Growth -

Digital marketing is a relatively new field, so there are fewer hierarchical structures and set rules to guide career progression. Avenues for the application of Digital Marketing are infinite. A person with creativity, out-of-the-box thinking, zeal to make a difference can do well in digital marketing. Therefore, it has huge potential for development.

No Set Roles In Digital Marketing Career -

A career in Digital marketing is not defined by your Degree or Educational background. The jobs in the emerging field are suitable and more relevant for people with creativity and who desire to reach out to the people.
Also, the possibilities of what role you will be able to play among a digital marketing agency are endless. If you want to know the opportunities then look at digital marketing jobs for freshers, from that you will know whether there are jobs or not so that new people can come in this field or not.

Who is Suitable for a Digital Marketing Career?

 If you want to take up digital marketing as a career, you must be confused about whether you are a fit for this field? Almost everyone is suitable for this career. To be successful in this field there is a set of attitudes rather than a defined aptitude. Which is as follows:
  1. Passionate - One must have passion and a strong desire to try something new.
  2. Creative - Digital marketing is a creative field in itself. The person must have a creative mind.
  3. Patient – One should have some patience in this area as sometimes it is a trial and error process. They have to be patient with the process.
  4. Goal-Oriented - To get success in this field, you have to be goal-oriented, have some plans and objectives and make a strategy and implement it accordingly.
  5. Innovative - One should have the personality to see things differently. They must have an innovative mind.

To know more read here.
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