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For this list, we’ve avoided creating a marketing dictionary of basic terms such as “social media,” “website,” or “advertisement.”
Instead, we’ve focused on digital marketing terms that new and experienced marketers alike may have overlooked or be fuzzy on. We also have a bias toward terms that aren’t just buzzwords but have some substance behind them.
You've come to the right place if you've been seeking for a way to boost your digital marketing vocabulary or a marketing glossary and you do not well about the digital marketing jargons.
(1) Agile Marketing
(2) Conversion Rate
The conversion rate is an important indicator in e-commerce since it represents the percentage of visitors who achieve a specific goal. All businesses strive for a higher conversion rate.
For example, Marketing Sherpa research found that the average website conversion rate for the professional or financial services industry was 10%, while the retail or ecommerce industry was only 3%.
(3)Optimizing Conversion Rates
This is the third common jargon for digital marketing. Simply explained, conversion rate is a measure of how well a website converts visitors into The goal of optimization is to increase the number of conversions on your website. This can be accomplished through improving the site's engagement and persuasiveness. For instance, calling attention to the call-to-action buttons. Making the navigation easier and more user-friendly is another technique to improve the site's conversion rate.
(4) Management of Customer Experience
The fourth Digital Marketing Jargon is Management of Customer Experience.
Customers are increasingly interacting with businesses as a result of the power of social media, and as a result, a process to track, manage, and enhance all of the interactions that the consumer has with the business is required.
Customer Experience Management is the term for this procedure (CEM).
Offline interactions are also possible.
(5) Customer Lifetime Value (CLV)
This is a measure that describes a customer's relationship with a certain firm over the course of their partnership. CLV aids in the development of future campaigns and the improvement of client relationships.
There are a number of different ways to calculate CLV, but here’s one of the simplest:
average purchase amount × frequency of purchases × customer lifespan = CLV
Here are a few rules of thumb you can use to analyze your business model using CLV and CAC:
- If CLV divided by CAC is higher than one, each incremental customer is costing you money.
- If CLV divided by CAC is less than one, each incremental customer is bringing in money.
- Generally, having a CAC that’s about a quarter to a third of your CLV is considered a good foundation for profitability. If your CAC costs are lower than that, you may be under-investing in customer acquisition.
(6) Disruptive Technology
This is a digital marketing jargon that most marketers and analysts have used far too many times.
Disruption is nothing more than a kind of innovation.
It is the process of converting a high-end complex product or service that is only used by a few individuals into a more affordable and accessible product or service.
Technology disruption's major goal is to be present in as many markets as possible.
(7) Growth Hacking
Companies with a limited budget, primarily start-ups, lack the financial resources to take use of traditional marketing channels.
To achieve attention and eventually market share, these businesses employ non-traditional and novel marketing strategies.
Growth Hacking is the term for this method.
(8) Establishing Links
The term "link building" refers to a collection of activities aimed at increasing the number and quality of inbound links to a certain webpage. This is done in order to improve that website's search engine rankings. This digital marketing jargon is a part of Search Engine Optimization, and it tells search engines that your site needs to be ranked higher because so many other websites link to it and visit it.
(9) Search Engine Optimization (SEM)
While SEO is a well-known phrase, many people are unfamiliar with SEM. The process of positioning, researching, and submitting a website to search engines in order to gain maximum visibility, increased traffic, and referrals from other search engines is known as Search Engine Marketing. This digital marketing jargon is sometimes referred to as paid search.
(10) Search engine optimization (on-page)
On-page SEO is the process of optimising individual web pages in order to improve their search engine rankings.
The on-page SEO activity takes into account all parts of the webpage.
It's all about making the website more interesting and interactive.
(11) Search engine optimization (off-page)
Off-page SEO is a strategy of improving a website's ranking by promoting it through off-site sources, such as other websites.
(12) Automated Marketing
The last digital marketing jargon is automation which has infiltrated almost every aspect of life.
Marketing automation is a system or software that sends marketing communications to people on several digital channels automatically.
To save time and money, this is done.
Keep in mind that each term has a "why" behind it.
Understanding the "why" behind each digital marketing jargon is more crucial than remembering a list of marketing terms to know.
Make sure the "why" makes sense to you as you move through any list of terms like this.
Customer segmentation, for example, is important since it allows you to offer more relevant and tailored information to your potential clients. Similarly, ROI, CAC, and CLV can assist you figure out how profitable your efforts are.
By concentrating on the "why," you'll be better able to contextualise the digital marketing jargons/terms and ensure that you use it (or don't use it) to enhance your marketing efforts.
To know more about digital and content marketing, watch this video-
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