Digital Marketing jobs: Job Opportunities, Salaries, Vacancies and More

Safalta Expert Published by: Aditi Goyal Updated Sat, 13 May 2023 08:28 PM IST

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With the emergence of the thriving digital age, where online is the new offline, digital marketing is one of the most promising careers. Digital methods are now used in marketing to reach a wide range of people worldwide. You will undoubtedly find the right opportunities, educational opportunities, and lucrative salary packages if you plan a future in digital marketing.

Modern business strategies now include digital marketing as a key component, increasing the need for knowledgeable experts who can navigate the constantly changing digital landscape. In this article, we'll look at the various job openings in digital marketing, the skills needed, the typical salaries, and the fascinating career paths open to would-be digital marketers.


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Digital marketing manager

The creation and execution of thorough digital marketing strategies fall under the purview of digital marketing managers. They are in charge of a number of platforms, including social media, email marketing, search engine optimization (SEO), content marketing, and paid advertising. In order to achieve marketing objectives, their role involves data analysis, campaign performance monitoring, and strategy optimization.

2. Social Media Manager

Social media managers are responsible for developing and managing a company's social media presence. They develop interesting content, engage with followers, manage social media advertising campaigns, and examine social media metrics. 


3. SEO Expert

SEO experts focus on optimizing websites to raise their visibility in search engine results. They carry out keyword research, edit website content, create backlinks, and track SEO results. 
 
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4. Content marketing manager

To promote brand awareness, engagement, and lead generation, content marketing managers create and put into action content strategies. Through a variety of platforms, including blogs, videos, whitepapers, and infographics, they produce and disseminate useful and pertinent content.


5. PPC Expert

PPC (Pay-Per-Click) specialists oversee and improve paid advertising campaigns, primarily using Google Ads and social media advertising. They perform keyword research, develop ad copy, establish targeting, track campaign performance, and modify strategies to maximize conversions.


6. Email Marketing Expert

To engage and nurture leads and customers, email marketing specialists design and carry out email marketing campaigns. They develop engaging email content, handle subscriber lists, review campaign metrics, and improve email marketing techniques.


7. Manager of Digital Analytics

In order to generate insights and influence decision-making, digital analytics managers concentrate on measuring and analyzing data from digital marketing. They set up analytics software, monitor website and campaign performance, produce reports, and pinpoint areas that could use optimization. 
 
Other than these roles, there is a tonne of other digital marketing jobs out there, like Digital Advertising Manager, E-commerce Manager, Conversion Rate Optimisation Specialist, Influencer Marketing Manager, and more. The digital marketing industry is broad and offers opportunities across a range of sectors, including e-commerce, technology, advertising agencies, healthcare, finance, and more.

Developing the appropriate skills is essential if you want to pursue a successful career in digital marketing. Among the crucial abilities are:
  • Strong copywriting and communication skills to produce engaging content.
  • Analytical abilities to decipher data and derive practical insights.
  • Knowledge of the various digital marketing platforms and channels.
  • Knowledge of SEO best practices.
  • Knowledge of social media platforms' algorithms.
  • The capacity to stay current on trends and changes in the industry.
  • Understanding of email marketing platforms and marketing automation.
  • Proficiency with web analytics software, such as Google Analytics.
  • Familiarity with paid advertising platforms, such as Facebook and Google Ads.
  • Innovative marketing strategies require original thought and problem-solving skills.
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You can pursue certifications and courses offered by reputable institutions and online learning platforms to improve your digital marketing skills and increase employability. Popular certifications include those for Google Ads, HubSpot Inbound Marketing, Facebook Blueprint, and Google Analytics.


Vacancies

Job boards, career websites focused on digital marketing, such as LinkedIn, Indeed, Glassdoor, and specialized digital marketing job boards, are great places to look for opportunities in the field. 

1. Resuwise Services Llp is seeking a Digital Marketing Specialist with 0 – 5 years of experience for a salary of 4–4.25 Lacs P.A. in Kanpur, Lucknow, and Delhi/NCR. Visit naukri.com for more details.

2. In Bangalore, SR Infotech is seeking a Digital Marketing Specialist with 2 to 4 years of experience for a salary of 3-6 Lacs P.A. Visit naukri.com for more details.

3. Business Development Manager-Digital Marketing Leading MNC with 2–7 years of experience is needed by Oxygent Consulting Services in Noida, Kolkata, Hyderabad/Secunderabad, Pune, Ahmedabad, Gurgaon, Chennai, Bangalore, and Mumbai for a salary of 3.5–8.5 Lacs P.A. Visit naukri.com for more details.

Finding job openings and making connections with potential employers can also be facilitated by networking with professionals in the field, going to digital marketing conferences and events, and developing a robust online presence on social media and a personal website.
 

Read more:  Digital Marketing Classroom in Noida: Modules, Fees, and Benefits of Job Ready Course


Salary

An Entry Level Digital Marketing Manager with less than three years of experience makes an average salary of 4.7 Lakhs annually. A mid-career digital marketing manager with 4 to 9 years of experience makes an average salary of 8 lakhs per year, while an experienced digital marketing manager with 10 to 20 years of experience makes an average salary of 11.7 lakhs per year.

A career in digital marketing offers a lot of room for advancement. The need for knowledgeable individuals will only grow as long as companies continue to make significant investments in digital marketing. Additionally, working in different industries and having the option to work from home or as a freelancer are all possibilities with digital marketing. In conclusion, for those who are passionate about utilizing digital channels to fuel business success, digital marketing offers a vast array of job opportunities. You can create a fulfilling career in digital marketing if you have the necessary abilities, credentials, and dedication to staying current with industry trends. Accept the constantly changing digital environment, tap into your creativity, and set out on a thrilling adventure in the exciting world of digital marketing.
 

What skills are required for a career in digital marketing?

Some essential skills for a career in digital marketing include strong communication and copywriting skills, analytical abilities, knowledge of various digital marketing channels and platforms, proficiency in SEO techniques, familiarity with social media platforms, proficiency in web analytics tools, understanding of marketing automation and email marketing platforms, proficiency in paid advertising platforms, and creative thinking and problem-solving abilities.
 

How can I enhance my digital marketing skills?

You can enhance your digital marketing skills through various means, such as pursuing certifications and courses offered by reputable institutions and online learning platforms. Some popular certifications include Google Ads certification, HubSpot Inbound Marketing certification, Facebook Blueprint certification, and Google Analytics certification. Additionally, staying updated with industry trends, reading industry blogs and publications, attending webinars and workshops, and gaining hands-on experience through internships or personal projects can also help you improve your skills.
 

What job opportunities are available in digital marketing?

Digital marketing offers a wide range of job opportunities. Some common roles include Digital Marketing Manager, Social Media Manager, SEO Specialist, Content Marketing Manager, PPC Specialist, Email Marketing Specialist, and Digital Analytics Manager. Additionally, there are various other positions available, such as Digital Advertising Manager, E-commerce Manager, Conversion Rate Optimization Specialist, Influencer Marketing Manager, and more.
 

What is the salary range for digital marketing jobs?

An Entry Level Digital Marketing Manager with less than three years of experience makes an average salary of 4.7 Lakhs annually. A mid-career digital marketing manager with 4 to 9 years of experience makes an average salary of 8 lakhs per year, while an experienced digital marketing manager with 10 to 20 years of experience makes an average salary of 11.7 lakhs per year.
 

Where can I find job opportunities in digital marketing?

You can find job opportunities in digital marketing through various sources. Popular job boards and career websites, such as Naukri.com, LinkedIn, Indeed, Glassdoor, and specialized digital marketing job boards, are excellent resources to explore job openings. Networking with industry professionals, attending digital marketing conferences and events, and connecting with potential employers through social media platforms can also help you discover job opportunities.
 

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