Disruptive Technologies: How Businesses Can Embrace Innovation for Growth

Safalta Expert Published by: Aditi Goyal Updated Thu, 08 Jun 2023 06:34 PM IST

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The word "disruption" conjures up a lot of negative associations. Simply put, people are frightened by the idea of disruption because it plays on our undeniable resistance to change.  Instead of being synonymous with competition, disruption is a fundamental shift within an entire sector.  Progress requires change, particularly in the technology sector. In today's market, ignoring "disruption" means falling behind as the world adopts better and more effective technologies.

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One of the best ways to stay relevant is to follow trends and look for ways to improve processes, so it's important to think about how "disruption" can be a useful tool for your company.

What Is a Disruptive Technology? 

Technology is deemed disruptive if it is able to fundamentally alter the systems and practices that existed prior to it, as well as alter user behavior.  

Disruptive technology provides a brand-new tool with the enormous potential to completely transform people's lives. When such a technology is developed, it has the potential to open up a brand-new market with its own set of risks and values. 

The management of organizations and how they respond to user demands are changed by these innovations, which are implemented in fields with well-established patterns and ultimately replace the older technologies entirely.
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What is considered a disruptive technology and when?

A majority of people must be able to easily access technology for it to be deemed disruptive. Due to their high cost to the average consumer, revolutionary inventions frequently fail to cause a disruption. In many cases, technology isn't deemed disruptive to the market until it is sufficiently developed and cost-effective. Disruptive technology is one that enters the mainstream and alters the mindset or behavior of the majority of people.

The personal computer is a prime example of disruptive technology. The average consumer couldn't afford it when it was first introduced because it was too expensive. However, as technology improved, computers became more accessible, cost-effective, and efficient. As a result, the price point dropped and a larger proportion of the population could now afford them.
Examples of disruptive technologies include the following:
AI, or artificial intelligence. Artificial intelligence is a technology that enables computers to think critically and solve problems in the same way that people do. 

Smartphones. Many people now use smartphones instead of landlines, conventional cell phones, and even computers. Smartphones' increased functionality and the availability of new apps are causing disruption in a variety of other industries. 

E-commerce. Almost any product can now be purchased online thanks to e-commerce. Customers no longer need to travel far from their homes to shop at brick-and-mortar establishments, and startup businesses no longer require physical retail spaces to sell their goods. 

Uber-like services. Since the introduction of ride-sharing apps, customers can now request transport from private parties rather than a taxi service. Customers schedule their pick-up location and time using an app. 

GPS. Paper maps have been replaced with GPS devices. Today's GPS systems can instantly locate users via satellite and offer options for routes to their destinations. With easy-to-follow turn-by-turn directions and rerouting options for traffic and other roadblocks, the driver can concentrate on operating the vehicle.

Streaming entertainment. Cable networks and regional programming are no longer required for viewers to watch their favourite television shows thanks to the invention of streaming entertainment. To watch the newest films at home, consumers are not required to buy or rent DVDs or Blu-rays.

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Technologies that have the potential to disrupt current business practices are called disruptive technologies. They have the power to reshape industries, eliminate competitors, and even alter how we live. The development of disruptive technologies can either present a threat or an opportunity for businesses. People who are open to innovation and flexible enough to change can benefit from growth. Those who are resistant to change or take a while to adopt new technologies risk falling behind.

Here are some pointers for companies looking to grow on how to use disruptive technologies:
  • Be flexible to change. To embrace disruptive technologies, one must first be adaptable. This entails being open to trying out novel concepts, even if they appear to be risky. It also entails being prepared to change your business model to accommodate cutting-edge technology.
  • Dedicate funds to research and development. Investing in research and development is one of the best ways to stay on the cutting edge. By doing so, you'll be able to spot emerging technologies that could upend your sector. You can use it to create new goods and services that can benefit from these technologies.
  • Associated with start-ups. Innovation is frequently led by startups. Businesses can access novel technologies and concepts by collaborating with startups. They may be able to stay one step ahead of the competition and spot fresh chances for development as a result.
  • Establish an innovative culture. Employees who are encouraged to think creatively and independently will work best in an innovative environment. By fostering a safe environment where staff members feel confident taking risks, this can be encouraged. It can also be encouraged by giving staff members the tools they require to create new ideas, including education, funding, and access to technology.


Businesses can open new doors for growth, gain a competitive advantage, and establish themselves as market leaders by embracing disruptive technologies. It necessitates a proactive mindset, an openness to change, and a dedication to ongoing innovation.

What are disruptive technologies?

Disruptive technologies are innovative solutions that significantly alter the way industries operate, create new markets, and disrupt existing business models. They often challenge traditional approaches and offer novel, more efficient, and cost-effective alternatives.

How do disruptive technologies impact businesses?

Disruptive technologies can have a profound impact on businesses. They can reshape industries, create new opportunities, and render existing products or services obsolete. Businesses that successfully embrace disruptive technologies can gain a competitive advantage, drive growth, and stay relevant in the rapidly evolving market.

How long does it take for disruptive technology to become mainstream?

The time for disruptive technology to become mainstream varies based on several factors, including industry readiness, market demand, regulatory barriers, and technological advancements. Some technologies may gain widespread adoption within a few years, while others may take longer. Early adopters and market leaders who effectively implement and promote disruptive technologies can accelerate their mainstream acceptance.

Can small businesses benefit from disruptive technologies?

Absolutely! Disruptive technologies can create opportunities for businesses of all sizes. Small businesses can leverage these technologies to improve operational efficiency, enhance customer experiences, access new markets, and compete with larger players. Embracing disruptive technologies allows small businesses to innovate and differentiate themselves in the marketplace.

What role does leadership play in embracing disruptive technologies?

Leadership plays a critical role in embracing disruptive technologies. They need to champion a culture of innovation, support experimentation, and provide the necessary resources and guidance. Leaders should also be proactive in identifying opportunities, making strategic decisions, and fostering collaboration with technology partners. By demonstrating a clear vision and commitment to disruptive technologies, leaders can inspire their teams and drive successful transformation within the organization.

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