Source: Safalta.comOne of the best ways to stay relevant is to follow trends and look for ways to improve processes, so it's important to think about how "disruption" can be a useful tool for your company.
Table of Contents
What Is a Disruptive Technology?
What is considered a disruptive technology and when?
Examples of disruptive technologies
How to use disruptive technologies
Disruptive technology provides a brand-new tool with the enormous potential to completely transform people's lives. When such a technology is developed, it has the potential to open up a brand-new market with its own set of risks and values.
The management of organizations and how they respond to user demands are changed by these innovations, which are implemented in fields with well-established patterns and ultimately replace the older technologies entirely.
The personal computer is a prime example of disruptive technology. The average consumer couldn't afford it when it was first introduced because it was too expensive. However, as technology improved, computers became more accessible, cost-effective, and efficient. As a result, the price point dropped and a larger proportion of the population could now afford them.
Examples of disruptive technologies include the following:
AI, or artificial intelligence. Artificial intelligence is a technology that enables computers to think critically and solve problems in the same way that people do.
Smartphones. Many people now use smartphones instead of landlines, conventional cell phones, and even computers. Smartphones' increased functionality and the availability of new apps are causing disruption in a variety of other industries.
E-commerce. Almost any product can now be purchased online thanks to e-commerce. Customers no longer need to travel far from their homes to shop at brick-and-mortar establishments, and startup businesses no longer require physical retail spaces to sell their goods.
Uber-like services. Since the introduction of ride-sharing apps, customers can now request transport from private parties rather than a taxi service. Customers schedule their pick-up location and time using an app.
GPS. Paper maps have been replaced with GPS devices. Today's GPS systems can instantly locate users via satellite and offer options for routes to their destinations. With easy-to-follow turn-by-turn directions and rerouting options for traffic and other roadblocks, the driver can concentrate on operating the vehicle.
Streaming entertainment. Cable networks and regional programming are no longer required for viewers to watch their favourite television shows thanks to the invention of streaming entertainment. To watch the newest films at home, consumers are not required to buy or rent DVDs or Blu-rays.
Grow your digital marketing career: Click here to Enrol Now.
Here are some pointers for companies looking to grow on how to use disruptive technologies:
- Be flexible to change. To embrace disruptive technologies, one must first be adaptable. This entails being open to trying out novel concepts, even if they appear to be risky. It also entails being prepared to change your business model to accommodate cutting-edge technology.
- Dedicate funds to research and development. Investing in research and development is one of the best ways to stay on the cutting edge. By doing so, you'll be able to spot emerging technologies that could upend your sector. You can use it to create new goods and services that can benefit from these technologies.
- Associated with start-ups. Innovation is frequently led by startups. Businesses can access novel technologies and concepts by collaborating with startups. They may be able to stay one step ahead of the competition and spot fresh chances for development as a result.
- Establish an innovative culture. Employees who are encouraged to think creatively and independently will work best in an innovative environment. By fostering a safe environment where staff members feel confident taking risks, this can be encouraged. It can also be encouraged by giving staff members the tools they require to create new ideas, including education, funding, and access to technology.
How AI is Transforming Business: Driving Innovation and Efficiency
The Future of Digital Marketing: What to Expect