Top 20 Emerging Digital Marketing Job Roles

Rameshwar Chaudhary

Rameshwar Chaudhary is a passionate and dedicated professional with expertise in the field of digital marketing, specifically specializing in Search Engine Optimization (SEO). With a strong educational background, Rameshwar graduated with a Bachelor of Arts degree from Dr. B.R Ambedkar University in Agra.

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This article aims to explore the top 20 emerging digital marketing job roles in India, along with their respective salaries in Indian currency and the availability of vacancies.

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Table of Contents
Digital Marketing Manager
SEO Specialist
Content Marketing Strategist
Social Media Manager
PPC Specialist
Email Marketing Specialist
Web Analytics Expert
E-commerce Manager
Conversion Rate Optimizer
Mobile Marketing Specialist
Online Reputation Manager
Influencer Marketing Specialist
Video Marketing Expert
Affiliate Marketing Manager
Growth Hacker
UX/UI Designer
Data Analyst
CRM Manager
Chatbot Developer


1. Digital Marketing Manager

As a digital marketing manager, you would oversee and implement digital marketing strategies for a company. Your responsibilities may include developing and managing online advertising campaigns, analyzing data, and optimizing marketing efforts. In India, the average salary for a digital marketing manager ranges from 8 to 15 lakhs per annum, depending on experience and the organization's size.

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2. SEO Specialist

An SEO specialist is responsible for optimizing a website's visibility on search engines. This role involves keyword research, on-page and off-page optimization, and monitoring search engine rankings.

Source: safalta.com

In India, an SEO specialist can earn between 3 to 8 lakhs per annum, depending on expertise and the organization's location.

3 Content Marketing Strategist

A content marketing strategist focuses on creating and distributing valuable and engaging content to attract and retain customers. They develop content strategies, manage editorial calendars, and analyze content performance. In India, the average salary for a content marketing strategist ranges from 4 to 9 lakhs per annum, depending on experience and the organization's industry.

4. Social Media Manager

As a social media manager, you would be responsible for creating and implementing social media strategies to increase brand awareness and engagement. This role involves managing social media platforms, creating compelling content, and analyzing social media metrics. In India, social media managers can earn between 3 to 7 lakhs per annum, depending on experience and the organization's location.

Related article: Business Development Manager Jobs: Salary, Skills, Vacancies, and Eligibility

5. PPC Specialist

A PPC (Pay-Per-Click) specialist manages and optimizes paid advertising campaigns on platforms like Google Ads and social media platforms. They conduct keyword research, create ad copies, and monitor campaign performance. In India, the salary of a PPC specialist ranges from 3 to 7 lakhs per annum, depending on expertise and the organization's budget.

6. Email Marketing Specialist

An email marketing specialist develops and executes email marketing campaigns to nurture leads and drive conversions. This role involves designing email templates, segmenting email lists, and analyzing campaign performance. In India, email marketing specialists can earn between 3 to 6 lakhs per annum, depending on experience and the organization's industry.

7. Web Analytics Expert

A web analytics expert is responsible for analyzing website data to identify trends, track user behavior, and optimize website performance. They work with tools like Google Analytics to generate insights and make data-driven decisions. In India, the average salary for a web analytics expert ranges from 4 to 8 lakhs per annum, depending on expertise and the organization's size.

8. E-commerce Manager

As an e-commerce manager, you would oversee the online sales strategy of a business, ensuring a seamless customer experience and driving sales growth. This role involves managing product listings, analyzing sales data, and optimizing the e-commerce platform. In India, e-commerce managers can earn between 6 to 12 lakhs per annum, depending on experience and the organization's revenue.

9. Conversion Rate Optimizer

A conversion rate optimizer focuses on improving the percentage of website visitors who take desired actions, such as making a purchase or filling out a form. This role involves conducting A/B tests, analyzing user behavior, and optimizing landing pages. In India, conversion rate optimizers can earn between 4 to 9 lakhs per annum, depending on expertise and the organization's industry.

10. Mobile Marketing Specialist

A mobile marketing specialist develops and implements marketing strategies targeted specifically at mobile users. This role involves optimizing mobile campaigns, creating mobile-friendly content, and analyzing mobile marketing metrics. In India, the average salary for a mobile marketing specialist ranges from 4 to 8 lakhs per annum, depending on experience and the organization's size.

11. Online Reputation Manager

An online reputation manager monitors and maintains a company's online reputation across various digital channels. This role involves managing online reviews, responding to customer feedback, and implementing strategies to enhance brand perception. In India, online reputation managers can earn between 4 to 9 lakhs per annum, depending on expertise and the organization's industry.

12. Influencer Marketing Specialist

An influencer marketing specialist collaborates with influencers to promote products or services. This role involves identifying suitable influencers, managing influencer campaigns, and tracking campaign performance. In India, influencer marketing specialists can earn between 4 to 8 lakhs per annum, depending on experience and the organization's industry.

13. Video Marketing Expert

A video marketing expert creates and implements video marketing strategies to engage and convert audiences. This role involves producing video content, optimizing videos for search engines, and analyzing video performance metrics. In India, the average salary for a video marketing expert ranges from 4 to 9 lakhs per annum, depending on experience and the organization's size.

14. Affiliate Marketing Manager

An affiliate marketing manager oversees affiliate marketing programs, where affiliates promote a company's products or services in exchange for a commission. This role involves recruiting and managing affiliates, monitoring campaign performance, and optimizing affiliate marketing strategies. In India, affiliate marketing managers can earn between 4 to 8 lakhs per annum, depending on expertise and the organization's industry.

15. Growth Hacker

A growth hacker focuses on using innovative and unconventional strategies to drive rapid business growth. This role involves experimentation, data analysis, and creative problem-solving. In India, the average salary for a growth hacker ranges from 6 to 12 lakhs per annum, depending on experience and the organization's size.

16.UX/UI Designer 

A UX/UI designer creates user-friendly and visually appealing interfaces for websites and applications. This role involves conducting user research, designing wireframes and prototypes, and collaborating with development teams. In India, UX/UI designers can earn between 5 to 10 lakhs per annum, depending on expertise and the organization's industry.

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17. Data Analyst

A data analyst gathers and analyzes data to extract valuable insights and support decision-making processes. This role involves working with tools like Excel, SQL, and data visualization software. In India, data analysts can earn between 4 to 8 lakhs per annum, depending on experience and the organization's industry.

18. CRM Manager

A CRM (Customer Relationship Management) manager oversees the implementation and management of CRM systems to enhance customer engagement and satisfaction. This role involves managing customer data, implementing CRM strategies, and analyzing customer behavior. In India, CRM managers can earn between 5 to 10 lakhs per annum, depending on expertise and the organization's industry.

19. Chatbot Developer

A chatbot developer creates and maintains chatbot systems that automate customer interactions and provide personalized support. This role involves programming chatbot algorithms, integrating chatbots with platforms, and improving chatbot performance. In India, the average salary for a chatbot developer ranges from 4 to 9 lakhs per annum, depending on experience and the organization's size.
  The digital marketing industry in India offers a wide range of job opportunities with competitive salaries. As businesses continue to invest in digital marketing, the demand for professionals in emerging job roles will only increase. Whether you specialize in SEO, content marketing, social media, or data analysis, there are exciting career prospects waiting to be explored.

What are the top emerging digital marketing job roles in India?

The top emerging digital marketing job roles in India include digital marketing manager, SEO specialist, content marketing strategist, social media manager, and more.
 

How much do digital marketing managers earn in India?

Digital marketing managers in India can earn between 8 to 15 lakhs per annum, depending on experience and the organization's size.
 

What is the salary range for SEO specialists in India?

The salary range for SEO specialists in India is between 3 to 8 lakhs per annum, depending on expertise and the organization's location.
 

What is the role of a social media manager?

A social media manager is responsible for creating and implementing social media strategies, managing social media platforms, and analyzing social media metrics.

How much do e-commerce managers earn in India?

E-commerce managers in India can earn between 6 to 12 lakhs per annum, depending on experience and the organization's revenue.
 

What skills are required for a successful career in digital marketing?

Skills such as SEO knowledge, content creation, data analysis, social media management, and proficiency in digital marketing tools are essential for a successful career in digital marketing.
 

Is a degree in digital marketing necessary for these job roles?

While a degree in digital marketing can be beneficial, it is not always a strict requirement. Relevant skills, experience, and certifications can also contribute to a successful career in digital marketing.
 

Are there job vacancies available in the digital marketing industry?

 Yes, the digital marketing industry offers a wide range of job vacancies as businesses increasingly invest in digital marketing strategies.
 

What are the opportunities for career growth in digital marketing?

With the continuous growth of digital platforms, there are ample opportunities for career growth in various areas of digital marketing, including specialization in specific job roles or moving up into managerial positions.
 

How can I further develop my skills in digital marketing?

 You can develop your skills in digital marketing by pursuing relevant certifications, attending industry conferences and workshops, participating in online courses, and gaining hands-on experience through internships or freelance projects.

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