How to Develop Digital Marketing Skills: Courses, Certifications, and Resources

Safalta Expert Published by: Aditi Goyal Updated Sat, 15 Apr 2023 06:31 PM IST

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Using one or more digital marketing channels, such as search engines, social networking sites, and PPC advertising, digital marketing can be called an approach to advertising and marketing goods and services online. You may locate audiences who are interested in your brand via online digital marketing, engage with them, and grow their loyalty until they become consumers. Search engine marketing, content marketing, PPC advertising, social media marketing, and email marketing are the most crucial forms of digital marketing.

Digital marketing expertise is now a highly valued asset for both individuals and businesses in today's digital world. The term "digital marketing" refers to the use of various digital channels to market goods and services, such as social media, email, search engines, and mobile apps. Learning digital marketing techniques can help you improve your overall digital marketing strategy, increase your company's online visibility and reach, and stay competitive in the job market. 

In the current digital era, where companies of all sizes use online channels to connect with their target audience, developing digital marketing skills is essential.


Digital marketing is now an essential element of any marketing strategy due to the growth of social media, e-commerce, and mobile devices.

Here are some strategies for mastering digital marketing:

Begin with the fundamentals: It's crucial to comprehend the fundamentals of digital marketing before moving on to more advanced ideas. This includes gaining knowledge of content creation, social media marketing, email marketing, pay-per-click (PPC) advertising, and search engine optimization (SEO). An overview of digital marketing is available through a number of free online resources.

Take online courses: Learning more in-depth about particular aspects of digital marketing through online courses is a great idea. Several well-liked online education platforms are Safalta, Google Digital Garage, Udemy, Semrush, LinkedIn Learning, and Moz Academy. From social media marketing to email marketing and analytics, these courses cover a wide range of topics. The cost of some of these courses varies, and many are free.

Get certified: Showcase your abilities to prospective employers and clients by earning a certification in digital marketing. HubSpot Academy's Inbound Marketing Certification, Facebook Blueprint Certification, Google Analytics Individual Qualification, and Digital Marketing Institute Certification are a few of the more well-known credentials. These certifications call for passing an exam following the completion of a course, and some may charge a fee.

Attend conferences and events: Attending conferences and events related to digital marketing can give you the chance to gain knowledge from professionals in the field and expand your professional network. MozCon, Inbound, Social Media Marketing World, and Content Marketing World are a few of the well-known conferences for digital marketing.

Join online communities: Participating in online forums, Facebook groups, and LinkedIn groups can help you meet other digital marketers and gain insight into their practices. These communities can also be a great resource for keeping up with the most recent trends and digital marketing best practices.

Make a portfolio: Showcase your abilities to potential employers or clients by compiling a portfolio of your work in digital marketing. This portfolio may contain examples of your work in social media marketing, content creation, email marketing, and other facets of digital marketing.

In conclusion, learning the fundamentals, taking online courses, earning certifications, attending conferences and events, participating in online communities, and building a portfolio are all necessary to develop digital marketing skills. You can become an invaluable asset to any company looking to build a strong online presence by devoting time and effort to developing your digital marketing skills.
Take a Digital Marketing Course: Click Here to Enroll!

We'll look at the different training programs, certifications, and tools that are out there to help you improve your digital marketing abilities in this article.

1. Safalta’s Digital Marketing Program

This digital marketing course includes 10+ Modules, 40+ Tools, e-books, PDFs, and more in addition to 6 months of live interactive sessions with industry experts. With the help of projects and learning based on industry, the course thoroughly covers all facets of digital marketing.

Key Highlights
  • Personalized Resume Creation and Job Preparation.
  • Training Under Experienced Mentors (Google Certified).
  • On-Job Training Within the Course.
  • 100% Placement Guarantee.
  • Interview Preparation by Hiring Experts.
  • Live Interactive Classes with 100% Recorded Backup.
  • E-books, Program Notes, and Mock Assessments.
  • Lifetime Access.

An e-book is also available for download that provides an introduction to digital marketing. All topics related to professional courses are covered in the ebook. Under the direction of knowledgeable faculty, the study materials have been created in accordance with the most recent business trends.

Grow your career in digital marketing: Click Here to Enrol Now

2. Semrush Academy

Semrush Academy is unquestionably the best place for you if your primary area of interest is digital marketing. Including SEO, PPC, content marketing, and social media, there are more than 30 online courses available that cover all the major areas of digital marketing. If you are serious about advancing your career, this is a great resource because you can take online exams and receive relevant certification in a variety of digital marketing skills.

Cost: Free
Certificate: Yes

3. Udemy

A multitude of materials is available for emerging digital marketers in the Udemy Digital Marketing Course. Students may swiftly brush up on topics like Google Ads, Google Analytics, copywriting, and social media marketing for websites like YouTube, Twitter, and Pinterest with the aid of this well-regarded course. The 20 courses in this certificate program, which are offered in one location, don't require any prerequisite knowledge.

Cost: Some free and some paid
Certification Provided: Yes

4. Google Digital Garage

126 free online courses are currently available from Google. Given that it includes a certificate, we like their introduction to digital marketing. Other topics include developing online content, social psychology, strategic thinking, machine learning, data science, introduction to computer science, the occasional developer course, and even courses on how to learn! Even though not all certifications are free, it is still highly recommended that you take the courses. 

Cost: Free (with a few exceptions)
Provides Certification: Yes

5. edX

edX provides online courses from prestigious universities like Curtin and Wharton. There are many courses to choose from, and each one can be taken at your own pace. EdX wants to break down barriers and give everyone, everywhere access to high-quality education. Many business management and marketing courses on EdX, like Fundamentals of Digital Marketing, Social Media, and E-Commerce from the Wharton School of the University of Pennsylvania, help students develop valuable real-world skills and knowledge. Learners can master behavioral foundations, novel forms of interaction, tools and principles, and new media platforms in just four modules. 

Cost: Free 
Certification Provided: Available for $399

6. Simplilearn

Simplilearn calls itself an "Online Bootcamp" for digital skills and provides an extensive choice of professional certifications to help professionals advance in their careers. The Digital Marketing Specialist Program is a well-known course in digital marketing that gives students access to the most up-to-date knowledge on the subject and is compatible with the best certifications in the industry, including Google Ads & Analytics, Facebook Blueprint, and HubSpot. 

Key elements consist of:
Learn pay-per-click (PPC), content marketing, digital analytics, and SEO.
Social media, mobile marketing, and digital techniques

Cost: $1,499
Certification: Master’s Certificate
  In conclusion, those looking to advance their knowledge of digital marketing have access to a variety of tools, including publications from the field, certifications, and both free and paid courses. To succeed in the digital age, it is crucial to keep learning and staying current on the newest trends and techniques.

What are the essential skills needed for digital marketing?

Essential skills for digital marketing include search engine optimization (SEO), social media marketing, email marketing, content creation, analytics, and digital advertising.

Do I need a degree to develop digital marketing skills?

No, a degree is not required to develop digital marketing skills. Many free and paid courses, certifications, and resources are available online.

How much does it cost to develop digital marketing skills?

The cost of developing digital marketing skills varies depending on the course, certification, or resource. Some resources, like Google Digital Garage, are free, while others, like Udemy, charge a fee. Additionally, some certifications, like HubSpot Academy and Facebook Blueprint, offer both free and paid options.

Can I develop digital marketing skills on my own?

Yes, you can develop digital marketing skills on your own by using online resources like blogs, podcasts, and YouTube videos. However, taking a structured course or certification program can provide a more comprehensive and structured approach to learning, and Safalta can help you with it.

How long does it take to develop digital marketing skills?

The time it takes to develop digital marketing skills depends on the individual's learning pace, dedication, and the course or certification program's duration. Some courses can be completed in a few hours, while others can take weeks or even months.

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