Top 12 Native Advertising Platforms in India

Rameshwar Chaudhary

Rameshwar Chaudhary is a passionate and dedicated professional with expertise in the field of digital marketing, specifically specializing in Search Engine Optimization (SEO). With a strong educational background, Rameshwar graduated with a Bachelor of Arts degree from Dr. B.R Ambedkar University in Agra.

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Native advertising has become a powerful tool for brands to connect with their target audience seamlessly in India's digital marketing landscape. With a wide range of native advertising platforms available, advertisers and publishers can leverage these platforms to engage users effectively.

In a recent study, it was found that native ads have a significant impact on users. A remarkable 71% of users stated that they personally connect with a brand after viewing its native ads, compared to only 50% with display ads. Furthermore, native ads generate an impressive 86% of total impressions. These statistics highlight the effectiveness and engagement potential of native advertising, making it a powerful tool for brands to connect with their target audience.

In this blog, you will explore the top 12 native advertising platforms in India, highlighting their significance and impact in terms of the Indian Rupee (INR).
 
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Table of Contents
Taboola
Outbrain
Revcontent
InMobi
Colombia
Sharethrough
VDO.AI
Algebra
Bidtellect
AdPushup
Propeller Ads
Tyroo


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Taboola:
  • Reach: Taboola reaches over 500 million unique users in India every month.
  • Engagement: Native ads on Taboola have an average engagement rate of 0.30% in India.
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Outbrain:
  • Premium Network: Outbrain's network includes leading publishers like India Today, Hindustan Times, and NDTV.
  • User Reach: Outbrain reaches over 400 million users in India monthly.
Revcontent:
  • Global Reach: Revcontent delivers 250 billion content recommendations per month worldwide.
  • Monetization Potential: Publishers can earn up to ₹0.40 per click on Revcontent's native ads.
InMobi:
  • Mobile Dominance: InMobi reaches over 1.5 billion mobile devices globally, including a substantial user base in India.
  • App Monetization: InMobi's native ads help app publishers in India achieve eCPMs of ₹15.00 and higher.
Colombia:
  • Massive Network: Colombia's publisher network comprises more than 20,000 websites, including popular names like Times of India, Economic Times, and Navbharat Times.
  • Scale: Colombia delivers over 20 billion recommendations per month to users in India.
Sharethrough:
  • Native Video Success: Sharethrough's native video ads have an average completion rate of 50% in India.
  • Premium Publishers: Sharethrough's network includes leading publishers such as India.com and MensXP.
VDO.AI:
  • Video Monetization: VDO.AI helps publishers in India earn CPMs (cost per thousand impressions) ranging from ₹15 to ₹40 with their native video ads.
  • User Engagement: VDO.AI's native video ads achieve an average engagement rate of 1.5% in India.
Algebra:
  • Targeting Capabilities: Adgebra's AI-powered algorithms enable advertisers to target over 50,000 audience segments in India.
  • Ad Delivery: Algebra serves over 3 billion monthly ad impressions across its network.
Bidtellect:
  • Programmatic Success: Bidtellect's programmatic native ads achieve an average click-through rate (CTR) of 0.50% in India.
  • Real-time Optimization: Bidtellect's platform optimizes campaigns in real-time, resulting in improved performance and ROI.
AdPushup:
  • Revenue Boost: Publishers using AdPushup's native ad optimization solutions have seen an average revenue uplift of 33% in India.
  • Ad Viewability: AdPushup helps publishers achieve an average viewability rate of 70% for their native ads.
Propeller Ads:
  • Extensive Reach: Propeller Ads delivers over 2 billion ad impressions daily, reaching users across various devices in India.
  • Ad Formats: Propeller Ads offers a wide range of native ad formats, including push notifications, interstitials, and direct ads.
Tyroo:
  • Ad Diversity: Tyroo provides advertisers with a wide range of ad formats, including in-stream, in-text, and in-display ads.
  • Native Solutions: Tyroo's native ads achieve an average CTR of 0.30% in India.

Source: safalta.com

Native advertising platforms in India offer brands and publishers effective ways to engage their target audience seamlessly. The statistics mentioned above highlight the reach, engagement rates, monetization potential, and success stories associated with these top 12 platforms. By leveraging native ads, advertisers can optimize their campaigns, drive meaningful interactions, and achieve their marketing goals in India's dynamic digital landscape.

 

What are native advertising platforms?

Native advertising platforms are digital marketing platforms that enable advertisers to deliver native ads, which seamlessly blend into the user's browsing experience. These platforms provide a variety of ad formats and targeting options to reach the target audience effectively.

Why should I consider native advertising platforms?

Native advertising platforms offer several benefits, including non-intrusive ad placements, higher user engagement, and improved brand visibility. They provide a seamless way to connect with your target audience and achieve your marketing objectives.
 

How do these platforms reach users in India?

These native advertising platforms have expansive networks of publishers, including popular websites and mobile apps. They deliver content recommendations and ads to millions of users in India, ensuring broad reach and visibility.
 

Can I monetize my website with these platforms?

Yes, many of these native advertising platforms provide monetization opportunities for publishers. You can earn revenue by displaying native ads on your website or mobile app and receive compensation based on clicks or impressions generated.
 

Are there specific targeting options available?

Yes, these platforms offer advanced targeting options to reach your desired audience. You can target based on demographics, interests, location, browsing behavior, and more. This helps optimize your ad delivery and increase the relevance of your ads.
 

What kind of ad formats are available?

Native advertising platforms offer various ad formats such as in-feed ads, in-stream video ads, in-text ads, and display ads. The choice of formats depends on the platform and the preferences of advertisers and publishers.

How do I measure the performance of my native ad campaigns?

Most native advertising platforms provide comprehensive analytics and reporting tools. You can track metrics such as impressions, clicks, engagement rates, conversions, and return on investment (ROI) to evaluate the performance of your campaigns.

Can I control the budget and duration of my campaigns?

Yes, these platforms typically offer budget control features, allowing you to set daily or campaign-level budgets. You can also define the duration of your campaigns and make adjustments as needed.
 

Are there any minimum requirements to get started with these platforms?

The specific requirements may vary for each platform, but generally, you need to have a website or mobile app with a sufficient amount of traffic to qualify for participation. The platforms may have additional guidelines and approval processes to ensure quality and relevance.
 

How do I get started with these native advertising platforms?


To get started, visit the websites of the native advertising platforms mentioned in this blog and explore their offerings. You can typically find information about their services, features, pricing, and sign-up processes on their websites.

 

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