In a recent study, it was found that native ads have a significant impact on users. A remarkable 71% of users stated that they personally connect with a brand after viewing its native ads, compared to only 50% with display ads. Furthermore, native ads generate an impressive 86% of total impressions. These statistics highlight the effectiveness and engagement potential of native advertising, making it a powerful tool for brands to connect with their target audience.
In this blog, you will explore the top 12 native advertising platforms in India, highlighting their significance and impact in terms of the Indian Rupee (INR).
Table of Contents
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- Reach: Taboola reaches over 500 million unique users in India every month.
- Engagement: Native ads on Taboola have an average engagement rate of 0.30% in India.
- Premium Network: Outbrain's network includes leading publishers like India Today, Hindustan Times, and NDTV.
- User Reach: Outbrain reaches over 400 million users in India monthly.
- Global Reach: Revcontent delivers 250 billion content recommendations per month worldwide.
- Monetization Potential: Publishers can earn up to ₹0.40 per click on Revcontent's native ads.
- Mobile Dominance: InMobi reaches over 1.5 billion mobile devices globally, including a substantial user base in India.
- App Monetization: InMobi's native ads help app publishers in India achieve eCPMs of ₹15.00 and higher.
- Massive Network: Colombia's publisher network comprises more than 20,000 websites, including popular names like Times of India, Economic Times, and Navbharat Times.
- Scale: Colombia delivers over 20 billion recommendations per month to users in India.
- Native Video Success: Sharethrough's native video ads have an average completion rate of 50% in India.
- Premium Publishers: Sharethrough's network includes leading publishers such as India.com and MensXP.
- Video Monetization: VDO.AI helps publishers in India earn CPMs (cost per thousand impressions) ranging from ₹15 to ₹40 with their native video ads.
- User Engagement: VDO.AI's native video ads achieve an average engagement rate of 1.5% in India.
- Targeting Capabilities: Adgebra's AI-powered algorithms enable advertisers to target over 50,000 audience segments in India.
- Ad Delivery: Algebra serves over 3 billion monthly ad impressions across its network.
- Programmatic Success: Bidtellect's programmatic native ads achieve an average click-through rate (CTR) of 0.50% in India.
- Real-time Optimization: Bidtellect's platform optimizes campaigns in real-time, resulting in improved performance and ROI.
- Revenue Boost: Publishers using AdPushup's native ad optimization solutions have seen an average revenue uplift of 33% in India.
- Ad Viewability: AdPushup helps publishers achieve an average viewability rate of 70% for their native ads.
- Extensive Reach: Propeller Ads delivers over 2 billion ad impressions daily, reaching users across various devices in India.
- Ad Formats: Propeller Ads offers a wide range of native ad formats, including push notifications, interstitials, and direct ads.
- Ad Diversity: Tyroo provides advertisers with a wide range of ad formats, including in-stream, in-text, and in-display ads.
- Native Solutions: Tyroo's native ads achieve an average CTR of 0.30% in India.
What are native advertising platforms?
Why should I consider native advertising platforms?
How do these platforms reach users in India?
Can I monetize my website with these platforms?
Are there specific targeting options available?
What kind of ad formats are available?
How do I measure the performance of my native ad campaigns?
Can I control the budget and duration of my campaigns?
Are there any minimum requirements to get started with these platforms?
How do I get started with these native advertising platforms?
To get started, visit the websites of the native advertising platforms mentioned in this blog and explore their offerings. You can typically find information about their services, features, pricing, and sign-up processes on their websites.