Stats and Facts on Search Engine Marketing

Safalta Expert Published by: Aditi Goyal Updated Mon, 24 Jul 2023 10:50 PM IST

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Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising. Search engine marketing is also alternately referred to as paid search or pay-per-click (PPC).

Search Engine Marketing (SEM) has become a game-changer in the digital marketing world. It empowers businesses to reach their target audience effectively, driving traffic to their websites and increasing conversions. In this article, we'll dive into the realm of SEM, exploring its significance, key strategies, and fascinating statistics that underscore its impact.


Search Engine Marketing (SEM)

In a world where the internet plays a pivotal role in our daily lives, businesses are compelled to establish a robust online presence. SEM, a form of digital marketing, involves leveraging search engines to promote products or services. It's all about making your brand visible to potential customers who are actively searching for relevant information.

With billions of searches conducted daily on search engines like Google, Bing, and Yahoo, businesses cannot afford to overlook the power of SEM. Whether you're a small startup or a large enterprise, SEM enables you to compete on a level playing field, connecting with your target audience and driving growth.
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Here are some stats and facts on search engine marketing (SEM):

  • 85% of online experiences begin with a search engine.
  • 53.3% of all website traffic comes from organic search.
  • On the first page of Google, the top five organic results account for 67.6% of all clicks.
  • SEO leads have a 14.6% close rate.
  • 70% of marketers think SEO delivers better results than PPC.
  • The average cost of a click on a Google search ad is \$1.72.
  • The average conversion rate for a Google search ad is 10.8%.
  • The average ROI for SEM is 250%.
  • 94.74% of keywords get 10 monthly searches or fewer.
  • 0.0008% of keywords get more than 100,000 monthly searches.
  • Around 8% of search queries are phrased as questions.
  • 15% of all Google searches have never been searched before.
  • 91.45% of search volumes in Google Ads Keyword Planner are overestimated.
  • Google Ads Keyword Planner overestimates search volumes 54.28% of the time and is roughly accurate 45.22% of the time.
  • 46.08% of clicks in Google Search Console go to hidden terms.
  • 96% of marketers use search engine marketing to provide content to their prospects.
  • Organic and paid search engine traffic contribute to more than 60% of total website visitors.
  • 48% of consumers start mobile research with a search engine.
  • 18% of local mobile searches lead to a sale within one day.
  • 81% of B2B purchase cycles start with a web search.
  • 57% of B2B marketers say SEO has the biggest impact on lead generation.
  • The highest spenders are most likely to turn to search for purchase information.
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  • Conversion rates are 10 times higher from search than from social media.
  • Google now processes over 40,000 search queries every second on average.
  • 60% of Google users are unable to identify the fact that they are looking at a paid ad, rather than an organic listing.
  • 75% of consumers who find useful, local information online are more likely to visit the physical stores associated with that information.
  • 50% of search queries consist of 4 words or more.
  • 72% of marketers report that content creation is currently their most effective SEO tactic.
  • Almost 93% of web traffic arrives through search engines.
  • Google accounts for 76% and 86% of global desktop and mobile device searches, respectively.
  • More than 2 trillion searches are processed through Google every year.
  • For every $1 that a business spends on Google Search and Ads, the business makes $8 in profit.
  • Google’s 2018 ad revenue exceeded $116 billion.
  • 46% of all Google searches are for something local.
  • Only 12.6% of all clicks on Google go to one of the top 100 domains.


These are just a few of the many stats and facts that show the power of SEM. If you're looking to get more traffic to your website and increase your conversions, SEM is a great place to start. As you can see, there is a lot of data available about SEM. By understanding these stats and facts, you can make more informed decisions about your SEM campaigns.

Search Engine Marketing has revolutionized the way businesses connect with their audience. By combining the power of SEO and PPC advertising, businesses can achieve remarkable online success. As the digital landscape continues to evolve, embracing emerging trends and data-driven strategies will be the key to staying ahead in the competitive world of SEM.

How long does it take to see results from SEM campaigns?

The timeframe for seeing results in SEM can vary. SEO efforts may take a few months to show significant improvement, while PPC can generate immediate traffic and results.

Is SEM suitable for small businesses with limited budgets?

Yes, SEM can be tailored to suit budgets of all sizes. With careful planning and targeted campaigns, small businesses can benefit from SEM's cost-effectiveness.

Can I use SEM to target specific geographical locations?

Absolutely! SEM allows for precise targeting, including specific regions, cities, or even countries, ensuring your ads reach the right audience.

How often should I update my SEM strategies?

Regular updates are crucial to SEM success. Continuously monitor your campaigns and adapt your strategies to match changing market trends and user behavior.

Does SEM work for all types of businesses?

Yes, SEM can benefit businesses in various industries. Whether you're in e-commerce, B2B services, or a local establishment, SEM can drive relevant traffic to your website.

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