Top 12 Influencer Marketing Platforms In India

Safalta Expert Published by: Aditi Goyal Updated Sat, 22 Apr 2023 08:21 PM IST

Over the past few years, you have probably heard the phrase "influencer marketing" a few times and wondered what it meant. In the world of online digital marketing, there is no denying that it is a buzzword. 

People were unable to leave their homes during the pandemic, so they spent a lot of time online. Of course, this was greatly influenced by that. Since online shopping was the only option available throughout the entire lockdown period, this is when they investigated various options. They gradually started to follow the social media accounts and channels of these influencers and started to respect their opinions.

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In particular, teens and young adults in their twenties consider these influencers to be friends and think highly of them.

Who are the influencers?

An influencer is a person with a sizable following on social media platforms like Facebook, Twitter, YouTube, Instagram, TikTok, Pinterest, and others. They have the skills and power to make people want to follow them because they value their insight and knowledge. These influencers frequently work with brands to promote their goods and services. Their reviews and opinions are highly valued by their fan base because they have a sizable following that reads everything they publish online.

How does influencer marketing work?

In today's world where the digital marketing career is booming, social media is the hub of activity. Everyone seems to be making the most of their commute time by reading up on the latest trends and discussing a specific good or service.

When it comes to influencer marketing, brands need to find the top influencers and entice them to work with them. They also need to find influencers who fit their niche and collaborate with them. Influencers frequently receive money or perks from companies in return for their work.

One of the various Indian influencer marketing platforms should be partnered with if your firm is considering working with an influencer. By connecting you with relevant influencers in your niche, these agencies or platforms help you streamline the process.

In this article, we will discuss the Top 12 Influencer Marketing Platforms In India that brands and agencies rely on:

1. Qoruz

Qoruz is a comprehensive influencer marketing platform that has already helped a large number of domestic and foreign firms. It consists of companies like MG, Swiggy, Loreal Paris, Edelman, ITC, and others. With its search wizard, you may look up influencers based on their category, mentions of brands, content, and bios. 

Qoruz is an AI-driven influencer marketing platform that provides a range of services, including influencer discovery, campaign management, and measurement. You can evaluate the influencers using a table provided by Qoruz that compares their costs and other performance data. As a result, using Qoruz makes comparing influencers and selecting the best ones for your marketing initiatives simple.


One of the top sites for influencer marketing in India is called It provides a wide range of services, such as analytics, campaign management, and influencer finding. Influencers from a wide range of industries, including fashion, beauty, food, and travel, are available on the site in significant quantities.

It has a wide influencer network with the goal of improving performance analysis and engagement rates. In India, the use of influencer marketing has increased enormously. can assist you in locating the appropriate influencer networks for your companies that meet your requirements. Top-tier and extraordinary customers include Nykaa, Hike, Swiggy, and Tata Cliq. They have excellent influencers in the automotive, travel, gaming, and food industries. Influencers with celebrity and fitness connections are noteworthy.
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3. Ainfluencer

Ainfluencer is the first DIY marketplace for influencer marketing on Instagram that is completely free and links small businesses like eCommerce stores with all different kinds of influencers or creators at scale. You can launch your campaign at no cost at all, and as a business, you never have to pay Ainfluencer directly.

This intelligent influencer marketplace, which is free to use, streamlines business processes and connects you, as a brand or business owner, with genre-relevant micro-influencers who are enthusiastic about promoting your goods or services to their audiences. With a comprehensive understanding of the geography, gender, and interests of influencers' audiences, Ainfluencer's intelligent algorithm connects your product with them and advises you on the optimal amount to pay the influencer.

4. Grynow Media

There are more than 1,50,000 influencers and producers associated with this company. If the brand collaborates with this business, all the key social media channels, including TikTok, YouTube, Instagram, Twitter, Snapchat, etc., are covered. The majority of influencers specialize in a particular field, such as gaming, fitness, career-related consulting, beauty, fashion, cuisine reviews, lifestyle, or furnishings, among others.

Grynow employees work very hard to establish positive relationships between the company and influencers. This makes sure that the relationship between the two sides is long-lasting, and the influencers assist the brands in really increasing their sales numbers. All of the companies that have worked with the company, which has been around for at least five years, are really pleased with their commitment and participation.

5. Upfluence

The market's most well-known influencer marketing tool is called Upfluence. It has collaborated throughout time with prestigious clients like PayPal and AXA. Additionally, it has Publisher, a mechanism that aids marketers in controlling their relationship with influencers. Additionally, using the search engine provided by Facade makes it simple to locate influencers in particular categories. 

Upfluence offers simple ways for brands to follow influencers and monitor campaigns, in addition to letting them communicate with the influencers. Through this platform, users can easily connect with influencers and a number of tools are included to help brands gain comprehensive insights into the influencers they may engage with. 

6. OPA

The greatest network of 50,000 influencers is available through this new agency's influencer marketing platform, which has affordable prices. Companies including Lakme, Kama Ayurveda, Maico, and Godrej, it has handled influencer marketing. OPA is used by brands due to its inexpensive fixed prices, standardized work, and scalability in barter exchanges.

Influencers are paid a set amount for the material they produce according to a brief. Instagram, Youtube, Facebook, and other social media channels are all used by OPA. Its specialty is its large number of macro and micro-influencers. 

7. Confluencr

With a huge influencer network of more than 15000 artists across all social media platforms, Confluencr is the best influencer marketing firm in India. Confluencr assists brands in achieving exponential development through influencer marketing with crisp tactics, thorough influencer curation, and optimized reports and analytics.

Confluencr has altered influencer marketing strategies for more than 500 businesses by enabling brands to engage with influencers across numerous channels and foster worthwhile collaborations. Among their customers include Kotak, Paytm, Carmesi, Groww, Kotak, and Mudrex, as well as Flipkart and Ola Foods. 

8. Plixxo

This influencer marketing network in India was started by Priyanka Gill, who is also the founder of POPxo. It has over 26,000 influencers. Bloggers, YouTubers, Tiktok video creators, celebrities, Facebook and Instagram influencers, Twitter users, and college and university campus influencers can join up for paid campaigns run by brands.

It is a user-friendly platform that allows influencers from small to large networks, including bloggers, YouTubers, and celebrities, to join campaigns and promote them. It facilitates influencer campaign management and guarantees accurate results. 
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9. Klear

Klear is an effective influencer marketing platform that enables you to find, manage, and engage with influencers. Furthermore, it provides instruments for evaluating the effectiveness of the campaigns. Klear has shown its value in a variety of markets by working with renowned firms like Coca-Cola and Veritas. 

Klear's influencer CRM, which aids marketers in managing campaigns, is the one feature that jumps out. It enables seamless collaboration with your team members and the ability to assign priorities for each assignment. You may reach out to each influencer from one location by using Klear Connect.

10. Winkl

The most well-known influencer platforms in India, which research and uncover the best influencers in more than 20 different categories. It aids in work automation and offers an influencer marketing strategy that is hassle-free. They automate the tasks, shortlist the influencers, and monetize the content. Time is saved, and campaigns with greater impact are produced. 

With a large audience of 70 million people in India, it has more than 12k active influencers on its platform. Additionally, it offers resources that evaluate how well influencer campaigns performed across different social media channels and offer insights. Insights are also given, and engagement rates and reach per post are predicted. Leading influencers receive sponsorship to promote brands and interact with their audience. 

11. PulpKey

Brands and creators work together to tell stories on the influencer marketing platform PulpKey, which is situated in India. Both brand/agency and creator/talent manager login options are available here. Either 2,000 followers on Instagram or 500 subscribers on YouTube are requirements to log in as a Creator or Talent Manager.

Along with these issues, PulpKey also seeks to address and resolve issues with influencer marketing and customer distrust of brands. Wego, HelloDhobi, Hypstar, Amazon, ZARA, Bombay Shaving Company, Happn, and a number of other well-known companies are among their impressive list of illustrious clientele.

12. Traackr

You can manage all influencer marketing with ease using the platform Traackr. It has demonstrated its success in numerous market categories by partnering with prestigious companies like Michelin and Tatcha.

It has a sizable database and can provide you with knowledge on the influencers to assist you to choose whether or not to cooperate with them. You may find influencers that fit your needs by using the parameters like language, region, gender, follower count, engagement rate, job title, etc. Using parameters like age, interests, gender, location, brand affinity, income level, and occupation can allow you to select your target more precisely.

  In conclusion, most marketers use influencer marketing effectively since it is one of the best return-on-investment tactics for boosting economic productivity. Because millennials nowadays are sick of advertising, it aids in increasing brand identification. They adhere to prominent influencers who don't promote goods. They have an effect on the people that follow them, and they are respected for their dependability and credibility. These are India's top influencer platforms, according to the ranking. Quality matters more than quantity, in essence. Make contact with influencers who produce interesting material and deliver trustworthy outcomes to raise the value of your brand. 

What is an influencer marketing platform?

An influencer marketing platform is a digital platform that connects brands with influencers for marketing campaigns. These platforms typically provide a range of services, including influencer discovery, campaign management, and analytics.

What are the benefits of using an influencer marketing platform?

An influencer marketing platform can help brands find the right influencers for their campaigns and manage the campaigns effectively. These platforms also provide analytics and reporting to help brands measure the effectiveness of their campaigns.

How do influencer marketing platforms work?

Influencer marketing platforms typically have a database of influencers that brands can browse to find the right influencers for their campaigns. Brands can then contact the influencers through the platform and negotiate terms for the campaign. The platform may also provide tools for managing the campaign, such as tracking the influencer's posts and measuring the campaign's success.

What types of influencers can be found on influencer marketing platforms?

Influencer marketing platforms typically have influencers across various niches, including fashion, beauty, food, travel, and lifestyle. These influencers can range from micro-influencers with a smaller following to macro-influencers with a larger following.

Do brands need to pay to use an influencer marketing platform?

Some influencer marketing platforms offer free services, while others may charge a fee for using their services. The fees may vary depending on the platform and the services provided.

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