12 Best Online Advertising Strategies with Examples

Safalta Expert Published by: Aditi Goyal Updated Sat, 24 Jun 2023 10:08 PM IST

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Online advertising has become a key component of marketing strategies for companies all over the world in the current digital era. Businesses have a plethora of opportunities to effectively market their goods and services thanks to the Internet's extensive reach and accessibility. Finding the best methods to be successful can be difficult, though, because there are so many different types of advertising options available. In order to guide you in making choices and maximizing your marketing efforts, this article will examine 12 of the most effective online advertising tactics, complete with examples.

Effective online advertising techniques can have a big impact on a business's brand recognition, lead generation, and revenue growth in the digital age. Businesses can more accurately target their audience and increase conversions by using the appropriate techniques.

Source: Safalta.com

Examining the top 12 online marketing techniques will help you understand how they can help your company.

1. Search Engine Advertising

When users conduct keyword searches, search engine advertising involves displaying ads on search engine results pages (SERPs). A well-known illustration is Google Ads, which enables companies to place their advertisements at the top or bottom of the search results. These advertisements are brought to life by pertinent search queries, ensuring high visibility and focused exposure.

2. Display Advertising

Ads that are visually appealing are referred to as "display advertising" and are displayed on websites, mobile applications, or social media platforms. These ads may appear as banners, still photos, or moving pictures. A larger audience can be reached and brand recognition is increased with display advertising for businesses. You can draw in the right users and increase traffic to your website, for instance, by running banner ads on well-known industry websites.

3. Social Media Advertising
Platforms for social media like Facebook, Instagram, Twitter, and LinkedIn provide effective advertising opportunities. Advertising that is highly personalized can be delivered to customers by targeting them based on their demographics, interests, and behavior. For instance, Instagram ads can be used to promote visually appealing products to a younger demographic, while LinkedIn ads can target professionals in particular industries.
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4. Content Marketing

A specific audience can be attracted to and kept as a result of content marketing, which involves producing and distributing valuable, pertinent, and consistent content. Businesses can position themselves as leaders in their fields and gain the audience's trust by producing educational articles, blog posts, videos, or podcasts. For instance, to interact with fitness enthusiasts, a brand of athletic apparel could write blog posts with exercise or dietary suggestions.

5. Influencer Marketing

Influencer marketing makes use of an influencer's following and reputation to market goods or services. To effectively reach their followers, businesses work with influencers in their specialized field or industry. An effective way for a beauty brand to engage a large audience is to collaborate with a well-known beauty influencer to produce sponsored content or product reviews.

6. Video Advertising

Platforms like YouTube and TikTok have helped video advertising become incredibly popular. Businesses can produce captivating video ads to draw in viewers and successfully communicate their brand message. For illustration, a travel agency could produce a visually stunning video showcasing various travel locales and experiences to entice potential clients.

7. Native Advertising

The goal of native advertising is to produce advertisements that are inconspicuously integrated into the platform's content, resulting in a non-intrusive and enjoyable user experience. These advertisements look more natural because they blend in with the visual and functional design of the platform. Instances of this include promoted posts on social media sites or sponsored articles on news websites.

8. Remarketing

Businesses can target users who have already interacted with their website or mobile app using remarketing. Businesses are able to remind these users about their goods or services and persuade them to buy them by displaying targeted ads to them. A personalized advertisement for a product a user has previously browsed through but not purchased might be displayed on an e-commerce website, for instance.

9. Affiliate Marketing

To promote your goods or services through affiliate marketing, you must team up with people or companies in return for a commission. A portion of the sales revenue from affiliate referrals goes to the affiliate. By using a wide network of affiliates, this tactic can increase your audience and boost sales.

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10. Email Marketing

The best method for nurturing leads and increasing conversions is still email marketing. You can send targeted campaigns with specialized offers and content by assembling an email list of customers who are interested in your goods or services. An online retailer, for instance, might be able to offer subscribers special deals and product suggestions.

11. Mobile Advertising

Mobile advertising has become essential for reaching users on the go as smartphone usage has increased. To reach their target audience, businesses can use in-app advertisements, mobile websites, or mobile apps. For instance, a food delivery service could place advertisements on well-liked food-related apps to reach hungry people looking for quick meal options.

12 Search Engine Marketing

Pay-per-click (PPC) advertising, SEO, and content marketing are just a few examples of the many online advertising tactics that fall under the umbrella of SEM. Reaching out to people who are actively looking for goods or services similar to yours through SEM is a great idea.


In today's digital environment, businesses must implement effective online advertising strategies if they want to succeed. Businesses can optimise their marketing initiatives and accomplish their desired goals by combining search engine advertising, display advertising, social media advertising, content marketing, influencer marketing, video advertising, native advertising, remarketing, affiliate marketing, email marketing, and mobile advertising.

How do I choose the right online advertising strategy for my business?

Choosing the right online advertising strategy depends on various factors such as your target audience, budget, industry, and marketing goals. Conduct market research, analyze competitor strategies, and consider consulting with digital marketing experts to determine the most suitable approach for your business.

Is online advertising more effective than traditional advertising?

Online advertising offers numerous advantages over traditional advertising, including better targeting options, real-time tracking and analytics, cost-effectiveness, and broader reach. However, the effectiveness of each approach depends on your specific business and target audience.

Are there any free online advertising options available?

Yes, several online platforms offer free advertising options, such as organic social media posts, content marketing through blogs or guest posts, and search engine optimization (SEO) techniques. While these methods may not provide instant results, they can be valuable components of a comprehensive online advertising strategy.

How can I measure the success of my online advertising campaigns?

To measure the success of your online advertising campaigns, you can track metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV). Analyzing these metrics will help you evaluate the effectiveness of your campaigns and make data-driven decisions for optimization.

Should I outsource my online advertising or handle it in-house?

The decision to outsource or handle online advertising in-house depends on your business's resources, expertise, and budget. Outsourcing to a digital marketing agency can provide specialized knowledge and save time, while handling it in-house allows for more control and customization. Consider your specific requirements and capabilities before making a decision.

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