Top 10 SEO Checker Tools (Free and Paid)

Safalta Expert Published by: Aditi Goyal Updated Mon, 24 Jul 2023 10:57 PM IST

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Are you trying to increase your website's search engine performance and online visibility? A strong SEO strategy is essential for success in the field of digital marketing. But how can you make sure that your website is optimized for search engines? SEO checker tools hold the key to the solution. In this article, we'll examine the top 10 SEO checker tools, both free and paid, to assist you in raising the search engine rankings of your website and increasing traffic to your online presence.

What do SEO Checker Tools do?

Website owners, online marketers, and SEO specialists can all benefit greatly from using SEO checker tools to evaluate the effectiveness of their websites and pinpoint areas for development. These tools crawl your website, looking at different things like keywords, backlinks, page speed, and general site health.


You can optimize your website for search engines by using the information you gather from these tools.

Free SEO Tools

Although you can use these tools for free, you might find a paid option with more features. We've discussed some of each tool's best attributes as well as how to make the most of them for your SEO strategy.

1. Google Search Console
When your target audience searches for the terms and phrases you want to target, Google Search Console has a number of tools that can help you show up in the SERPs. If you're a business owner or an SEO on your marketing team, Search Console can assist you in conducting a preliminary SEO analysis from scratch or updating your current SEO strategy with new keywords. You don't need to be a programmer to use Google Search Console, which monitors, fixes, and optimizes your website.

2. Google Analytics
Any digital marketer who is serious about SEO will find Google Analytics to be a priceless resource. It offers a wealth of useful information about websites, including demographic information about the area and the frequency and sources of traffic. Digital marketers can adjust their content strategy and determine what works and what doesn't with the help of the detailed data provided by Google Analytics. Every digital marketer should be using Google Analytics, one of the best free SEO tools available.

3. Data Studio
You can combine data from various sources, including Google Search Console and Google Analytics, and produce shareable visualizations using Google Data Studio. This Data Studio beginner's guide will be beneficial if you're just getting started with it. Here, more experienced users can learn how to use CASE statements to create better Data Studio segments.

4. Internet Marketing Ninjas
An SEO-focused company called Internet Marketing Ninjas provides a number of free tools you can use to compare the performance of your website to that of the competition, optimize web pages for specific keywords, create meta tags, and increase organic traffic to your website.

5. Google Webmaster
You have access to a wide range of tools, including reporting, diagnostic, and SEO tools, through Microsoft Bing Webmaster. To make sure your website is properly optimized for organic search, you can manage backlinks, review keywords, and analyze your website with the aid of free SEO tools.
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6. Moz Link Explorer
The effective backlink analysis tool Moz Link Explorer can be used to find backlink opportunities and determine the domain authority of your website. It gives you useful information about the quantity and quality of backlinks, enabling you to create a solid and reliable link profile.

7. SEMrush
Even in its free version, SEMrush is a powerful SEO tool that provides a variety of functionalities. It enables you to carry out keyword research, monitor keyword rankings, examine rival websites, and check the SEO health of your website. Even though the free plan has restricted access, it's still a helpful tool for new and small websites.

8. Google Trends
When your business is already established, traditional SEO tools like the ones we've already discussed are excellent for conducting research and audits. But what if you're launching a new business venture and want to know what popular markets, subjects, and concepts people are researching? A large keyword landscape for your website can be found by using Google Trends to investigate the untapped potential. You should be aware that Google Trends doesn't provide granular data. 

9. Seolyzer
You can find out how search engines like Google view your website using the free website crawling, log analysis, and SEO tool Seolyzer. It also provides log analysis and SEO services. Seolyzer finds and creates your SEO KPIs using the information that crawling bots record in the log files on your server as they browse your website. The tool also displays error codes, page performance, and redirects.

10. SEOquake
A Google Chrome extension called SEOquake quickly and for no cost analyses the SEO factors of a web page. This includes data file export, real-time domain and URL comparison, internal and external link audits, and on-page SEO audits.

Paid SEO Tools

Let's now take a look at some paid SEO tools. (Be aware that some of these tools offer risk-free trials. Some also provide completely free plans, but with limitations on flexibility and customization.)

1. Semrush
You might find Semrush to be the ideal all-purpose tool. It has the ability to monitor backlinks, organic traffic, and keyword rankings. Their Keyword Magic tool in particular is great at revealing terms you might not even have known you could rank for. You can also obtain information on your competitors' data to determine how you can perform better yourself. Comparing data enables you to determine what your competitors are doing well and what potential pitfalls to avoid.

2. Ahrefs
Ahrefs is the way to go if you're looking for a complete SEO toolkit. Ahrefs has a backlinks index that is updated every 15 minutes and a web crawler that can process up to 8 billion pages per day if you're looking to use backlinks to increase the SEO performance of your website. To make sure your website is functioning at its best, Ahrefs also offers an SEO analyzer tool. They provide you with incredibly detailed insights into your area of expertise.

3. Mozilla Pro
Moz Pro is a collection of SEO tools. You save money by not having to buy more than one all-inclusive system. Moz Pro offers pretty much everything, including keyword suggestions, links, site audits, rank tracking, and on-page optimization. You can choose the best keywords to use by using their keyword research tool. 

4. Spyfu
Spyfu may be what you're looking for if you need a powerful search analysis tool for SEO keyword research. When using it, you can search for any domain to see all of the Google results for that domain. Spyfu can perform some useful keyword, SEO, and PPC research projects. A SERP checker and domain overviews are additional features of Spyfu. In essence, it's a system with a huge amount of potential.

5. SEOptimer
Digital agencies create white-label audits using the SEO audit and reporting tool SEOptimer, which also integrates an audit form for lead generation on their websites. The reports from SEOptimer are thorough and examine more than 70 different data points. Right from their homepage, you can perform a free site audit. The report includes information on each check, a pass/fail result and suggestions for improvement.
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6. Screaming Frog SEO Spider
A desktop program called Screaming Frog SEO Spider is used for website crawling and technical SEO analysis. You can use it to find broken links, examine metadata, and find duplicate content. This tool is excellent for identifying technical problems that might impair your website's SEO performance.

7. CognitiveSEO
Here is a different set of tools, not just one singularity by itself. You can plan, research, and carry out your SEO strategy using all the tools you need with CognitiveSEO. You'll be able to conduct keyword research, check your website for SEO red flags, examine backlinks, and consider mobile rank tracking. 

8. Advance Web Ranking
Advanced Web Ranking offers you daily local tracking results and is a great way to get thorough position tracking and rank monitoring. You can determine what is working and what is not by keeping an eye on what is happening on your website. Their data layout is aesthetically pleasing and completely customizable. 

9. Content King
ContentKing has an additional benefit over other site auditing tools in that it actively crawls your website 24 hours a day. This will show you any SEO problems that are developing on your website. When brand-new issues arise, it will immediately notify you. AKA, you won't need to constantly remember to check your website for SEO errors. Additionally, it offers insightful information on how well your site is performing and how to implement suggested tasks to increase SEO compatibility.

10. Mangools
Mangools is renowned for its simplicity of use and stylish design, making it ideal if you need a full set of basic tools. Through its tool KWFinder, it also has very precise keyword data. For bigger businesses or anyone who requires more from their SEO toolkit, Mangools might not be the best option. But for those who are just starting out, it will be perfect.


After learning about some of the best paid and free SEO tools available, choose the one that will help you achieve your SEO objectives and start auditing, optimizing, and monitoring your website, individual web pages, and content. It's critical to take your needs and budget into account when selecting an SEO checker tool. A free tool might be sufficient if you're just getting started. However, if you are serious about SEO, you might want to spend money on a tool that is paid and has more features and functionality.

In conclusion, SEO checker tools are essential for assisting you in improving your website's search engine optimization and online visibility. Choosing the right tool will give you a competitive edge in the field of digital marketing, regardless of whether you choose free options like Google Search Console and Ubersuggest or pay-for solutions like Ahrefs and SE Ranking. Utilize these tools, evaluate the effectiveness of your website, and watch as your online presence soars to new heights.

What is an SEO checker tool, and how does it work?

An SEO checker tool is a software application that analyzes your website's SEO performance. It works by crawling through your website, examining various factors like keywords, backlinks, and technical elements to identify areas for improvement.

Are free SEO checker tools as effective as paid ones?

Free SEO checker tools offer valuable insights and can be sufficient for basic website optimization. However, paid tools often provide more comprehensive data and advanced features, making them highly effective for serious SEO professionals.

Can SEO checker tools guarantee high search engine rankings?

SEO checker tools provide valuable insights, but they cannot guarantee high search engine rankings. SEO is a complex and evolving process influenced by various factors beyond the tools' control.

How often should I use an SEO checker tool to assess my website?

The frequency of using an SEO checker tool depends on the size of your website and the level of SEO activities. For small websites, monthly assessments may suffice, while larger and more active sites may require weekly or bi-weekly evaluations.

Will using an SEO checker tool improve my website's traffic?

Yes, utilizing an SEO checker tool and implementing the recommendations can enhance your website's SEO performance, leading to improved organic traffic from search engines.

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