Many people think of AI in marketing as science fiction rather than reality, but it's not a far-off notion; it's here right now. According to Salesforce, just 29% of marketing leaders employed AI in 2018, but that figure is expected to rise to 84% by 2020.
Source: SafaltaAs a result, the worldwide value of AI marketing is expected to soar from $12 billion in 2020 to an eye-watering $108 billion in 2028. If you haven't examined the potential of AI in marketing, now is the moment to do so. We've selected 10 excellent AI marketing examples to get you started. Boost your Skills by learning: Digital Marketing
Table of Contents:
Real-Time Case Studies on AI Marketing with Examples
Real Time Case Studies on AI Marketing with Examples:
1) Cyber Inc use AI to develop video courses on a large scale:
The concept: Using AI to create content? Could it get any more intriguing? Cyber Inc. is a wonderful example of AI marketing. To make movies for their online classes, Cyber Inc used Synthesia AI, an AI video production platform. By making films in different languages, Cyber Inc. hoped to fast grow its content development and broaden its worldwide reach. Not only did they employ this AI to construct an avatar to replace an actor, but they also used it to reduce video production expenses.
The results: As projected, Cyber Inc. was able to make video 2x quicker and grow into new markets far sooner than envisaged in their roadmap by creating material in various languages, which would have been a time-consuming and costly operation in the absence of AI. Talk about scalability at a low cost.
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2) Personalization and customer targeting:
Brands utilize AI to reach out to different categories of consumers with information that prompts them to do specific actions (e.g., buy a product, subscribe to promotional emails, contact a manager). Algorithms collect and analyze data from prior encounters with the brand's website to determine how people interacted with the material and what they liked. Based on this data, AI may categorize clients and give content or digital adverts that are more relevant to specific groups. When combined with predictive data, AI may help a company uncover new target consumers.
AI may also assist in predicting the activities that consumers from each group of the target audience will take following the receipt of a communication from the firm. Will the customer open it? Will they read the whole thing? Will they buy something? The more knowledge the algorithm has about prior consumer activities, the more accurate its predictions regarding outcomes are. Starbucks is a prime example of a corporation that collects and analyses data about its consumers using loyalty cards and a mobile app. The coffee shop chain's app includes purchase information such as location, time of day, and demographics. Predictive analytics uses this data to provide clients with ever more personalized advertisements. When a person approaches a Starbucks, the advertisements may offer specials or recommendations.
3) Coca-Cola Introduces a Creative AI Platform:
Unlike other brands, Coca-Cola established its own AI platform, built expressly for the company by OpenAI and Bain & Company. The software, dubbed "Create Real Magic," combines GPT-4, which generates human-like language from search engine searches, with DALL-E, which converts text prompts into graphics.
Coca-Cola's resultant campaign invited fans to develop their own digital artwork based on hundreds of branded elements, including the brand's characteristic contour bottle and script logo. Artists were invited to download and submit their work, with the finest outcomes displayed on digital billboards in New York's Times Square and Piccadilly Circus in London. As sophisticated as it may seem, Coca-Cola's ad is only getting started.
4) Volkswagen uses artificial intelligence to anticipate purchasing choices:
- Volkswagen is yet another fantastic example of artificial intelligence in marketing. You may have heard that Volkswagen has automated its autos, but did you know that it is also automation its ad-buying decisions? Because Volkswagen's ad agency provided personal interpretations of ad purchase decisions, the company's marketers decided to rely exclusively on statistics, for which they chose to trust an AI in order to spend less in campaigns while improving sales. The outcomes: Volkswagen was able to lower previously assessed hidden costs by the marketing firm by better forecasting purchase choices. Furthermore, sales at Volkswagen dealerships grew by 20%. How to accomplish it on your own: You, too, may alter your spending habits and save a lot of money, just like Volkswagen. You may try it out. How to accomplish it on your own: You, too, may alter your spending patterns and save a lot of money, just like Volkswagen. You may try out a variety of AI analysis of information tool.
In keeping with the topic of content production, BuzzFeed, one of the world's most well-known content websites with over 100 million monthly visitors, is making its first venture into AI-driven content. However, the publisher says that it has no intention of replacing human authors with machines. Instead, it's leveraging OpenAI capabilities to offer personalised content at scale in ways that would be impossible without automation and artificial intelligence. According to BuzzFeed CEO Jonah Peretti, the AI-powered method would aid in "enhancing the quiz experience, informing our brainstorming, and personalising our content for our audience." Several tests created in partnership with staff writers and "Buzzy the Robot," the website's AI creative helper, have yielded preliminary findings. One quiz, for example, makes use of the responses. One quiz, for example, utilises the answers to the following seven inquiries to create a "new life" for the reader:
This bizarre piece of text may not feel like "the future." Nonetheless, it highlights how AI may assist a website like BuzzFeed in creating unique material that is personalised to the behaviours of individual users.
6) Heinz Releases Its First Ad Campaign Using Only AI-Generated Images
AI-generated photos frequently receive a poor press (to be honest, the hands never appear exactly right). But, with the aid of marketing firm Rethink Ideas, Heinz chose to develop "the first-ever ad campaign with graphics produced entirely by artificial intelligence." As is frequently the case, the campaign began with a basic concept. Rethink Ideas discovered that questions linked to ketchup (such as "ketchup in outer space" and "ketchup scuba diving") usually yielded results that looked just like bottles of Heinz. So the firm encouraged customers to participate by contributing their own AI suggestions for ketchup-based graphics, with the top submissions appearing in social media postings and print advertisements:
According to Rethink Ideas, "it turns out that, just like humans, AI prefers Heinz."
7) Cosabella use artificial intelligence to create advertisements:
Social media and advertising are critical components of marketing, and Cosabella scored a major victory by incorporating AI into its advertising strategies. Cosabella and its agency opted to give an Algorithm dubbed Albert their sponsored search and digital marketing efforts utilising creatives and KPIs given by the brand as marketing communication grew time-consuming and complicated. The results: While AI taking over the world may be frightening, Albert taking over Cosabella's marketing enhanced its search and social media return-on-ad-spend by 50% while decreasing ad expenditure by 12%.
How to do it yourself: The growth of AI has been a miracle for marketers, particularly in the areas of social media and advertising. Just like Cosabella, you might use AI to automate chores and see the numbers rise. Check out these AI technologies for improved ad and social media management:
- Adext AI
However, in order to provide its users with just the most relevant and deserved material, it enlisted the help of rasa.io. This AI system generates personalised Smart Newsletters and automates newsletters using natural language processing and machine learning. By doing so, organisations save time while drastically increasing reader engagement and providing important information back to the brand.
The system employs AI for curating and filtering material from sources selected by the AMA to personalise each email sent to a subscriber. This involves selecting each individual piece of material, placing articles, and selecting a subject line for each reader. The end result? A newsletter that offers each reader a completely personalised experience. Furthermore, the platform may inject the emails with AMA's internally created content and place it at the top of the newsletter, increasing visibility. As a result, the AMA website has consistently been the most clicked source inside the email, sending thousands of extra readers to the site.
9) Tomorrow Sleep employs AI to produce content on a large scale:
Tomorrow Sleep, as a startup, need assistance in generating organic traffic to its website. What occurred to increase their organic traffic so dramatically? AI occurred yet again. Tomorrow Sleep employed MarketMuse, an artificial intelligence-powered platform, to research and develop effective content that drove traffic quickly and easily. The results: In a year, organic traffic increased from 4K per month to 400K. Not only that, but their website earned authority in the eyes of the search engine, allowing them to be highlighted in the snippet. Including AI in content marketing was most likely the lightbulb moment they were searching for.
How to do it yourself: Several AI techniques may be used in marketing operations to create organic traffic rapidly and efficiently.
Chase Bank has inked a five-year agreement with Persado, a New York-based startup that uses artificial intelligence to create marketing content. Chase discovered that integrating machine learning in their copywriting help them attain more humanity in their marketing after trying Persado's solutions.
One human-written digital ad, for example, stated: "Access cash from the equity you have in your home." Chase is the first to deploy large-scale machine learning copywriting, but other businesses intend to adopt Persado's technology as well. According to Persado, the firm already works with 250 marketers in retail, banking, and hospitality.
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11) Hello Monday and Department Build an AI-Powered Shoe Mirror:
Vacant storefronts are an issue for city centers, landlords, and nearby companies. Dept and Hello Monday devised a solution: an AI-powered "Shoe Mirror" that converts empty storefronts into interactive, revenue-generating advertisements. The concept is as follows: the Shoe Mirror analyses what people are wearing, identifies shoes that match their clothing, and sets them on their (digital) feet using augmented reality, producing an experience that is unique to each viewer. The system also employs motion capture to mimic the user's actions, so that as they walk by a business, the mirror mirrors their gait. But this is more than simply an artistic work; it also has a revenue-generating component. The digital shop includes a QR code that consumers may scan. But this is more than simply an artistic work; it also has a revenue-generating component. The digital marketplace includes a QR code that consumers can scan to purchase actual replicas of their new digital shoes directly from the display.
12) Magnolia Market Connects Online and Offline:
Magnolia Market, owned by Joanna and Chip Gaines, is well-known for its excellent customer service. Magnolia's physical location's purpose is to "inspire you to own the space you're in." To do this, they designed a real brand experience that included food, activities, shopping, and a garden.
Because not everyone has the opportunity to visit the Magnolia Silos, the team thought that its e-commerce business should provide the same experience. Magnolia collaborated with Shopify Plus to build a shop as well as an augmented reality app that allows customers to browse things in 3D and "place" them in their homes. Magnolia was able to portray its items with the finest picture realism possible thanks to AR. The results distinguished Magnolia from the competition and boosted its e-commerce business, which is a significant driver of corporate development.
The use of consumer data and AI techniques such as machine learning to forecast and optimise the customer journey is known as artificial intelligence marketing (AI Marketing). Artificial intelligence developments make it possible for corporations to do so more efficiently. AI might help businesses establish more effective marketing strategies, improve the customer journey, and revolutionize how they attract, nurture, and convert prospects. The figure below demonstrates how marketers may use artificial intelligence and machine learning to each step of the client lifecycle.
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What is an example of artificial intelligence in marketing?
What are some real-world applications of artificial intelligence?
- E-commerce platforms employ recommendation algorithms.
- NLP is used in chatbots and customer service.
- Financial institution fraud detection.
- Vehicles that drive themselves.
- In security systems, image and facial recognition are used.
- Virtual assistants such as Siri and Alexa are examples of widespread AI uses.
- Medical diagnostic and healthcare delivery.