In today's fast-paced digital world, email marketing is still a powerful way for businesses to connect with their audience. But with the rise of artificial intelligence (AI), the landscape of email marketing is changing in a big way. This article goes in-depth on AI Stats in Email Marketing 2023, giving you valuable insights and expert advice on how AI is changing the future of email campaigns.
Using AI for personalization
The Effect of AI on Email Marketing
One of the most interesting AI Stats in Email Marketing 2023 is the unprecedented level of personalization it offers. AI algorithms look at how users behave and what they like in order to send them emails that are just right for them. This means that your subscribers will get emails that are very relevant to their interests. This will make them more interested and increase your conversion rates.
Automation of Email Campaigns
Automation tools that use AI are making email marketing easier. AI figures out the best times to send emails by looking at data from the past. This makes sure that the emails reach their recipients at the best times. This automation not only saves time but also makes your campaigns more effective.
AI-made content is on the rise, and emails are no exception. AI can come up with interesting subject lines and content for the body of an email, making it easier for marketers to write engaging emails quickly. This trend is expected to keep going in 2023, with AI becoming an essential part of content creation.
AI can help email marketers create more effective campaigns and make more money. Here are some statistics about AI and email marketing:
- 63% of marketers use AI tools to do email marketing.
- Marketers who use AI to personalise emails see a 41% increase in revenue and a 13.44% increase in CTR.
- Senders who use AI have an average order value (AOV) of $145.08, compared to $138.00 for those who don't use AI.
- 58.3% of users think AI can improve email newsletters.
- 28% of marketers use generative AI to write emails.
- 51% of the people who filled out a Statista survey in 2022 said that using AI in email marketing cut the cost of their firms' service operations functions by more than 20%.
- 41% of marketers say that AI helps them make more money from email campaigns.
- AI increased the CTR by 13.44%.
- 10% of email marketing teams use AI to write email copy right now.
- 39% of email marketers are using AI.
- 83% of companies that used AI for sales and marketing saw costs go down, and 27% of them said the costs went down by more than 20%.
- 74% of companies said that using AI in marketing and sales led to an increase in revenue, and 11% said that it was more than a 10% increase.
- 87.7% of Selzy users completely or mostly trust emails made by AI.
- 58.3% of users are sure that AI can improve email newsletters.
- 39.7% of users value personalised content and newsletters, while 33.9% value automatic content and image generation.
- 38.5% of users think AI-powered email analytics are safe to use.
- In email marketing, 50.7% of users think AI is more effective than traditional methods that don't use AI.
- Automated emails make 320% more money than non-automated emails.
- 49% of businesses use some sort of automation in their email campaigns.
- 64% of B2B marketers use email automation methods.
The top three ways email automation helps businesses are:
- Saves time (30%)
- Getting new leads (22%)
- The increase in revenue (17%)
- 57% of B2B marketers used chatbots in their lead generation programmes to learn more about their audience.
- Another 55% said they did it to get new leads.
- Another 43% of American marketers said that chatbots helped educate prospects.
- 73% of respondents said that they thought AI and ML could have an effect on customer experience (CX).
- 80% of marketers think that AI technology is not a fad, but a revolution that will change the way that all industries do their work.
These numbers show that AI is already having a big impact on email marketing, and that effect is only going to grow in the years to come. As AI technology keeps getting better, we can expect to see even more creative and useful ways to use AI to improve email marketing campaigns.
ConclusionAI Stats in Email Marketing 2023 shows that AI is shaping the future of email campaigns. With AI's ability to personalise content, automate processes, and improve email marketing strategies, businesses can expect to see higher engagement and conversion rates. By using AI's power while keeping a human touch, you can stay ahead in the competitive world of email marketing.
Don't miss the chance to use AI for your email marketing success in 2023 and beyond. Embrace the future now!