AI Stats in Email Marketing 2023

Safalta Expert Published by: Aditi Goyal Updated Wed, 13 Sep 2023 07:06 AM IST

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Artificial intelligence (AI) is quickly changing how businesses market their products and services. AI is used in email marketing to automate tasks, personalise messages, and improve the overall effectiveness of campaigns. AI can't replace email marketers, but it can make their jobs easier and improve the effectiveness of marketing efforts.

In today's fast-paced digital world, email marketing is still a powerful way for businesses to connect with their audience. But with the rise of artificial intelligence (AI), the landscape of email marketing is changing in a big way. This article goes in-depth on AI Stats in Email Marketing 2023, giving you valuable insights and expert advice on how AI is changing the future of email campaigns.


The Effect of AI on Email Marketing

Using AI for personalization
One of the most interesting AI Stats in Email Marketing 2023 is the unprecedented level of personalization it offers. AI algorithms look at how users behave and what they like in order to send them emails that are just right for them. This means that your subscribers will get emails that are very relevant to their interests. This will make them more interested and increase your conversion rates.

Automation of Email Campaigns
Automation tools that use AI are making email marketing easier. AI figures out the best times to send emails by looking at data from the past. This makes sure that the emails reach their recipients at the best times. This automation not only saves time but also makes your campaigns more effective.

AI-created content
AI-made content is on the rise, and emails are no exception. AI can come up with interesting subject lines and content for the body of an email, making it easier for marketers to write engaging emails quickly. This trend is expected to keep going in 2023, with AI becoming an essential part of content creation.
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AI can help email marketers create more effective campaigns and make more money. Here are some statistics about AI and email marketing:
  • 63% of marketers use AI tools to do email marketing.
  • Marketers who use AI to personalise emails see a 41% increase in revenue and a 13.44% increase in CTR.
  • Senders who use AI have an average order value (AOV) of $145.08, compared to $138.00 for those who don't use AI.
  • 58.3% of users think AI can improve email newsletters.
  • 28% of marketers use generative AI to write emails.
  • 51% of the people who filled out a Statista survey in 2022 said that using AI in email marketing cut the cost of their firms' service operations functions by more than 20%.
  • 41% of marketers say that AI helps them make more money from email campaigns.
  • AI increased the CTR by 13.44%.
  • 10% of email marketing teams use AI to write email copy right now.
  • 39% of email marketers are using AI.
  • 83% of companies that used AI for sales and marketing saw costs go down, and 27% of them said the costs went down by more than 20%.
  • 74% of companies said that using AI in marketing and sales led to an increase in revenue, and 11% said that it was more than a 10% increase.
  • 87.7% of Selzy users completely or mostly trust emails made by AI.
  • 58.3% of users are sure that AI can improve email newsletters.
  • 39.7% of users value personalised content and newsletters, while 33.9% value automatic content and image generation.
  • 38.5% of users think AI-powered email analytics are safe to use.
  • In email marketing, 50.7% of users think AI is more effective than traditional methods that don't use AI.
  • Automated emails make 320% more money than non-automated emails.
  • 49% of businesses use some sort of automation in their email campaigns.
  • 64% of B2B marketers use email automation methods.

The top three ways email automation helps businesses are:
  • Saves time (30%)
  • Getting new leads (22%)
  • The increase in revenue (17%)
  • 57% of B2B marketers used chatbots in their lead generation programmes to learn more about their audience.
  • Another 55% said they did it to get new leads.
  • Another 43% of American marketers said that chatbots helped educate prospects.
  • 73% of respondents said that they thought AI and ML could have an effect on customer experience (CX).
  • 80% of marketers think that AI technology is not a fad, but a revolution that will change the way that all industries do their work.
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These numbers show that AI is already having a big impact on email marketing, and that effect is only going to grow in the years to come. As AI technology keeps getting better, we can expect to see even more creative and useful ways to use AI to improve email marketing campaigns.


AI Stats in Email Marketing 2023 shows that AI is shaping the future of email campaigns. With AI's ability to personalise content, automate processes, and improve email marketing strategies, businesses can expect to see higher engagement and conversion rates. By using AI's power while keeping a human touch, you can stay ahead in the competitive world of email marketing.

Don't miss the chance to use AI for your email marketing success in 2023 and beyond. Embrace the future now!

How does AI improve email personalization, and what are the benefits for marketers?

AI transforms email personalization by analyzing vast amounts of data, such as user behavior, preferences, and historical interactions. It uses this data to create highly personalized content, including subject lines, email body text, and product recommendations. The benefits for marketers are significant. By sending tailored emails to subscribers, you can expect to see increased open rates, click-through rates, and ultimately, higher conversion rates. Additionally, AI's ability to segment your audience based on their preferences enables you to target specific demographics with relevant content, making your email campaigns more effective and engaging.

Can you provide examples of how AI-powered predictive analytics can benefit email marketing campaigns?

Certainly! Let's say you run an e-commerce business. With AI-powered predictive analytics, you can forecast which products a particular customer is likely to be interested in based on their past purchases and browsing history. Using this information, you can send them personalized product recommendations in your emails. For instance, if a customer has recently purchased running shoes, AI might suggest complementary products like athletic socks or fitness trackers. This level of personalization not only enhances the customer's experience but also increases the likelihood of making a sale. Moreover, AI can predict the optimal time for sending these recommendations, ensuring that they are received when the customer is most likely to make a purchase.

Are there any potential challenges or risks associated with implementing AI in email marketing strategies?

While AI offers tremendous benefits, there are challenges to consider. One potential challenge is over-automation. Relying too heavily on AI to automate every aspect of your email marketing can lead to a loss of the personal touch that customers value. It's essential to strike a balance between automation and maintaining a human connection in your emails. Another potential risk is privacy concerns. As AI collects and analyzes user data, it's crucial to ensure that your email marketing practices are compliant with data protection regulations, such as GDPR or CCPA. Transparency about data usage and obtaining proper consent from subscribers are critical to avoiding legal issues. Lastly, the cost of implementing AI technology can be a challenge for smaller businesses. However, the long-term benefits often outweigh the initial investment, as AI can significantly improve ROI.

Can you provide some examples of industries that have seen remarkable results from incorporating AI into their email marketing strategies?

Certainly. Various industries have reaped the rewards of integrating AI into their email marketing efforts. In the e-commerce sector, businesses have witnessed substantial growth by utilizing AI to offer personalized product recommendations, abandoned cart reminders, and time-sensitive promotions. Healthcare organizations have used AI to send automated appointment reminders and health tips tailored to individual patients. The finance industry has benefited from AI's ability to send personalized financial advice and updates on investment portfolios. In essence, any industry that relies on maintaining customer engagement and delivering timely information can harness the power of AI in email marketing to enhance their customer relationships and achieve better results.

How can businesses, especially small ones, get started with AI in their email marketing campaigns?

Getting started with AI in email marketing is more accessible than you might think. Many email marketing platforms now offer AI-powered features that are user-friendly and adaptable to businesses of all sizes. Begin by researching these platforms to find one that suits your needs and budget. Next, invest time in understanding how to leverage AI within the chosen platform. Many providers offer tutorials and customer support to help you get started. Additionally, consider seeking guidance from industry experts or attending webinars and workshops focused on AI in email marketing. It's essential to start small, gradually incorporating AI features into your campaigns, and monitoring their impact. Over time, you can fine-tune your strategies and witness the benefits AI brings to your email marketing efforts.

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