How to create Brand Awareness through Hashtag Marketing?

Hashtag marketing is a crucial element in the brand-building toolkit of small businesses. According to a Sendlane report, 92% of small enterprises expect to boost their online sales in 2021. There's no denying that digital marketing is critical for every small business that wants to thrive. But how can you increase brand exposure on social media while millions of other businesses are doing the same thing? This is where hashtag marketing strategy comes into play. Boost your Skills by learning: Digital Marketing
 
Table of Content:
1) What is the purpose of a hashtag?
2) There are several sorts of hashtags:
3) How to Select the Appropriate Hashtag

What is the purpose of a hashtag?
While hashtags were originally used to organize feeds, their application has evolved. They now provide people the ability to spread their message.

Source: Safalta

Hashtags have grown so strong that they may drive whole hashtag campaigns and inspire social movements. Hashtags may not always be a tool for social change; some popular hashtags are just entertaining. Like #Gentleminions, a TikTok challenge that became a global sensation, resulting in record-breaking box office statistics for the Minions series.
Hashtags may help companies find specific audiences and develop communities on social media. We go into more detail about this in an article on developing your own hashtag. Hashtags are a tried and effective strategy that can be found on practically any social media site." Hashtags also assist social marketers in creating viral campaigns, increasing brand exposure, and achieving commercial objectives.
 
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There are several sorts of hashtags:
Let's look at the many sorts of hashtags you may use in your company's social networking posts:

• Branded hashtags are distinctive to a brand and are used in all of their social media postings. They might be the name of your company, a slogan, or a product. Miller Lite's #ItsMillerTime campaign, as well as our own #MadewithRipl, are excellent examples.
• Product hashtags utilize the names of certain items to raise awareness and join the discourse about them.
• Campaign hashtags are typically used in conjunction with new marketing initiatives to increase brand recognition or to promote a new product. Coca-Cola's #ShareACoke campaign is a wonderful example.
• Holiday hashtags allow you to communicate with your followers on well-known and less well-known holidays and national days. They should, once again, be consistent with the material you provide, whether it is about a product or brand values. Dove took advantage of the #InternationalNursesDay holiday.
• Popular cultural subjects and topical challenges are generally included in trending hashtags. When you would like your brand to be a part of a larger discourse, use them. #GameOfThrones was a popular trending hashtag used by corporations and individuals a few years ago.
• Community hashtags are used to connect like-minded people and can be general or brand-specific. If they are relevant to your work, use generic community hashtags like #DogsOfInstagram. Create a community of followers among customers who support your business by using brand-specific community hashtags. Lululemon's #TheSweatLife campaign is one example.

 
How to Select the Appropriate Hashtag:
If you would like your hashtag advertising to increase brand recognition, you must use the correct phrases and concepts. Follow these guidelines to develop or select the appropriate hashtags:

• Encourage those who follow you to tag and post their own material in order to stimulate dialogue among your followers.
• Select an actionable phrase - Using a hashtag as a call-to-action motivates your followers to reply. The previously stated #ShareACoke is an excellent example of an actionable branded hashtag.
• Be plain and simple - Your hashtags ought to be straightforward. Your audience should understand what they are doing.
• Be smart - Use humor to develop hashtags that your audience will remember.

How to Boost Awareness of a Brand:
 
1) Advertise on Twitter:
You may create brand-awareness campaigns on Twitter by promoting your tweets and charging for impressions rather than engagements. You choose your bid per 1,000 impressions, and Twitter optimizes your campaign for maximum reach.
 
2) Advertise on Facebook and Instagram:
Your client's brand most likely already has an account on social media, but they are having difficulty increasing the number of their followers and metrics for engagement. They require content advertising methods that include the placement of advertisements on social media. You may reach new people who might be intrigued by your client's brand and even specific demographics based on certain behaviors and preferences by running brand-awareness advertising. Ads also assist companies in avoiding troublesome algorithms that might harm organic reach.

You may conduct brand-awareness campaigns on Facebook and Instagram to increase your reach and recall. Facebook recommends using video and carousel advertisements (which feature a succession of media) to target visitors who might be fascinated by your message. In fact, you may segment your audience by age, geography, gender, interest, and device. You may also construct 'lookalike' audiences comprised of people who are identical to your client's existing audience, allowing you to target those who are probably going to convert.
 
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3) Collaborate with influencers to promote your brand:
If you're having problems reaching out to your target audience, you may try reaching out to their favorite producers and influencers. In 2017, brands gained $5.78 for every $1 spent on influencer marketing. Similar to guest posting, agencies may launch influencer-marketing campaigns by identifying influencers in relevant areas and contacting them with partnership proposals. Simply search for relevant terms on social media and comb through the postings for influencer material to do this.

You can also use Twitter and Instagram to search the #sponsored hashtags to see which influencers have previously collaborated with businesses in your sector. You may also leverage influencer marketing networks like Traackr and Upfluence to help you out. Once you've identified suitable influencers, you can provide them with free items in return for product reviews.
 
While hashtags were first intended to organise feeds, their use has expanded. They now make it possible for anyone to disseminate their message. Hashtags have become so powerful that they may power whole hashtag campaigns and inspire social movements. Hashtags are not always used to effect social change; some famous hashtags are just for entertainment purposes. Like #Gentleminions, a TikTok challenge that went viral, culminating in record-breaking box office figures for the Minions franchise.
Hashtags may help businesses target specialised consumers and build social media communities. This is covered in further detail in our post on creating your own hashtag. Hashtags are a tried and true tactic that can be found on almost any social media platform." Hashtags also help social marketers create viral campaigns, increase brand awareness, and achieve commercial goals.

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