30 Local SEO Optimization Tools for free

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

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If you want to start with SEO or increase your results, here are 30 of the best free tools for search engine optimization you should utilize. If your website isn't rated as high as you'd like, it's time to rethink your SEO approach. SEO tools, whether old and new, help site owners figure out what they need to do to maintain their place on top. Boost your Skills by learning: Digital Marketing
Table of Content:
Local SEO Optimization Tools for Free:

Local SEO Optimization Tools for Free:

1) Keyworddit:
Finding the subjects that your target audience is looking for is the goal of keyword research. So what better method to find out what people are talking about on one of the internet's major "forums," called Reddit? Enter the username of a subreddit in which your target audience is active. The keywords will then be extracted from that community using Keyworddit.
Download these Free EBooks: Introduction to digital marketing

2) AlsoAsked:
People Also Ask (PAA) is a SERP feature that appears for practically every question you look for on Google.

Source: Safalta

AlsoAsked collects them and displays the PAA questions that are relevant to the topic you've input. Use these to identify subtopics and concerns that should be addressed in your article.
3) SEObility:
SEObility offers a package of SEO tools that comprises a site auditor, a SERP tracking device, a backlink tracker, and more.
4) Vendasta:
Vendasta delivers an end-to-end e-commerce solution to 60,000+ partners that sell digital goods and amenities to more than 5.5 million SMBs globally. Marketing firms, independent software vendors (ISVs), and media corporations are among these partners. To support go-to-market, the platform includes AI-driven automated advertising, sales tools, and a consolidated CRM. It also incorporates project, order, and billing management tools to assist with scaling via robotic process automation. SMBs are given a single login to access all solutions sold under a Vendasta customer's brand.
5) Xenu:
Xenu, 1 of the earliest free SEO tools, is a crawl that, amongst other things, provides basic site inspections and looks for broken links.
6) Lipperhey:
Lipperhey will provide complimentary website evaluations, keyword recommendations, SEO analytics, and a hyperlink analyzer.
7) Screaming Frog Log File Analyzer:
Screaming Frog Log File Analyzer is a program that analyses log files. To validate search engine bots, examine which URLs have been climbed, and analyze search bot data, submit your log files to Screaming Frog's Log File Analyzer.
8) SE Ranking:
SE Ranking is a one-of-a-kind SEO software solution that combines all of the search engine optimization (SEO) tools needed to run successful marketing efforts on the internet. Small company owners, SEO specialists, and agencies will benefit from SE Ranking.

The program includes features for keyword place tracking and research, website auditing, competition analysis, keyword recommendation and grouping, backlink surveillance, automatic expert reporting, and much more. Aside from typical SEO tools, the system includes a number of extra features like White Label, Social Media Management, and Marketing Plan that are designed to take your professional digital services to the next level. All on the same platform, with the same easy-to-use interface.
9) Robots.txt File Maker:
In an instant, create a proper robots.txt file so search engines know how to scan your website. Advanced users can also use Robots.txt Generator to cu their files.
10) Panguin Instrument
Barracuda Digital's Panguin Tool correlates your search engine traffic with established modifications to the Google search algorithm. If you see a drop that corresponds to an update, you've most certainly located the problem and can get to work on repairing it.
11) Quick Click Website Audit:
When you click a link, it grabs the current page's URL and feeds it into the specified tool, eliminating the need for you to copy and paste the URLs into each tool. It saves a few seconds hundreds of times every day.
12) Birdeye:
Birdeye is the most highly rated all-in-one reputational and client experience platform for small and medium-sized enterprises and brands. Birdeye's all-in-one system is used by over 100,000 businesses to keep track of their online reputation, communicate with prospects via online means, and gather customer feedback on experiences in order to improve sales and survive.
13) Yext:
Yext assists organizations in answering all of their business questions. Yext's Answers Platform collects and arranges information into a Knowledge Graph before utilizing a complementing suite of products encompassing Listings, Pages, which is Evaluations, and Search to provide relevant, personalized results, and actionable answers wherever consumers, workers, and partners seek information.

Thousands of businesses across the world have relied on Yext for over 15 years to deliver seamless content-driven interactions at scale across engines of discovery, websites, mobile applications, and hundreds of other digital outlets.
14) Localo:
Localo is a free tool for checking business exposure on Google and analyzing rival rankings. The tool is quick and easy to use. There is no need to register or provide an email address to verify a company's status and visibility. It's also completely free.
15) Hreflang Tag Maker:
Create hreflang elements so that Google knows the language that your website's pages are in. Google will then be able to search those pages using the relevant language.
16) Small SEO Tools:
A collection of content creation tools that includes a plagiarism detector, article rewriter, grammatical check, phrase counter, spell checker, paraphrase tool, and more.
17) Internet Marketing Ninjas:
Check out Internet Marketing Ninjas' free suite of tools, which includes everything from social tools to schema generation tools to webmaster tools and web design tools.
18) Insites:
Insites is an SEO audit tool created exclusively for digital marketing businesses who want to generate more leads, close more deals, and keep their promises. Insites is the only SEO software that provides you with a comprehensive view of your client's performance in less than 60 seconds. It covers every facet of digital marketing, from local SEO to PPC to Google Core Web Vitals - we've got it all in one simple SEO audit. Insites generates visually appealing branded SEO reports that you can share with your clients.

It interacts with your current sales platforms, such as Salesforce, Hubspot, and many more. But that's only the beginning. With an distinctive inbound marketing approach, Insites can help you create leads and supplement your existing contact lists. With a unique inbound promotion solution, Insites can help you create leads and enhance your current contact lists with intelligent business knowledge. Insites was created to provide a consumer-grade experience for users with enterprise-grade architecture. This includes software that is so simple to operate that no manual is required, as well as reports written in plain English that everyone can comprehend.
19) Nozzle:
Nozzle is a high-end SEO keyword rank tracking tool. We collect data from every SERP, allowing you to understand how you stack up against the competition. It is possible to discover which domains and individual URLs control all of the highlighted snippets, local pack listings, video pack listings, and so on. In addition to ranking position, we inform you of how many pixels below the page your listing is positioned and how much residential your listing takes up above the fold in terms of pixels.
20) Social Places:
Marketing Technology Agency specializing in multi-location businesses' listings, reputation, social, advertisements, and bookings. Social Places are cost-effective for franchisees and offer hands-on assistance in implementing and driving local marketing campaigns. Listings - Setup, Optimise, and Manage Location Pages Across Channels are included in Product Suites.

Reputation management entails centralizing and responding to comments received through various avenues. Upload, manage, and approve localized content at scale. Paid media and data visualization across 100+ channels. Bookings is franchise-specific booking and appointment software.
21) Milestone:
Milestone enhances acquisition by improving the digital experience and exposure of information. We accomplish this by using the internet platform and adding as much or as little service as you require to help you be where your consumers are. We work across sectors with huge brands and mid-sized enterprises.
HEADMaster SEO checks URLs in bulk for condition code, redirect status, time to response, headers of the response, and HTTP header fields. Get real-time results, filter and analyze the results you find, and export your work to CSV.
23) Chrome DevTools:
Google Chrome DevTools provide tools for editing pages in real-time. As you come across difficulties, diagnose them.
24) BiQ: BiQ provides 1000 keywords with real-time rank tracking. It supports many languages and features a mobile app for monitoring while on the road. You are able to utilize it for keyword research to improve your exposure and rankings. Utilize the rank intelligence tool to identify the content gap between your company and its rivals. In addition to these advantages, BIQ can assist you produce ideas for content and marketing initiatives.
25) Sheet Consolidator:
Utilizing this easy Excel Sheet Consolidator tool, you may create workbooks with a table of contents and enabled hyperlinks by utilizing CSV exports.
26) ProRankTracker:
ProRankTracker is an SEO rank tracking and reporting system designed for SEO organizations, SEO experts, in-house SEO teams, and website owners. It offers the most accurate algorithm of any rank-tracking or all-in-one SEO tool, and the extensive variety of reporting choices will please you, your teammates, and your clients! PRT's reports to clients will boost their confidence and, as a result, retention for SEO services.

The value to your company is immeasurable. You may give ProRankTracker a trial period for free and see what it can do for you as a complement to your all-in-one major SEO tool (with a rudimentary position tracking capability) or if you're not content with your present rank tracker.
27) Sitemaps in XML:
Without registering, you may create a web map of up to 500 pages for free. You may obtain your website's sitemap as an XML file or by email.
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28) Marketing 360:
Joe and JB Kellogg, father and son, created Marketing 360 in 2009 with the goal of making a difference by assisting small businesses and their local communities in growing. Marketing 360 now boasts over 550 team members and over 20,000 active SMB clients, with offices in Fort Collins, Colorado, and Austin, Texas.

Marketing 360 provides small businesses with all of the technology and talent they need to manage and grow their business from a single platform, including the ability to build a professional website, accept and manage payments, oversee leads and consumers, book rendezvous, monitor reviews, oversee social media, distribute business listings, manage content marketing, and run multi-channel digital advertising campaigns, among other things.
29) Sheet for Marketer:
This curated guide will teach you how to automate activities in Google Sheets and will lead you to the best automation templates and resources.
30) MozBar:
MozBar is an absolutely free SEO toolbar for the Chrome browser. It makes complex metrics on websites and SERPs easily accessible. You can simply see the Page and Domain Name Authority scores of every page or site with MozBar and a free Moz account. The Page Analysis function allows you to investigate aspects on any page (for example, markup, page title, general characteristics, and link metrics).

In SERPs, you may locate keywords on the page you're looking at, highlight and distinguish links, and compare the link metrics of other sites. MozBar is one of the greatest solutions to consider if you need to perform extensive SEO research on the move. With a MozPro membership, you may have access to even more advanced capabilities like Page Optimisation and Keyword Difficulty.
If you want to get started with SEO or improve your results, here are 30 of the greatest free search engine optimisation tools you should use. If your website isn't ranking as high as you'd want, it's time to reconsider your SEO strategy. SEO tools, both old and new, assist site owners in determining what they need to do to stay at the top.

Read More: Top 10 Local Link-Building Strategies for a Hotel in the Hospitality Industry

How can I get SEO for free?

  • Google Search Console is a web-based search engine.
  • Website Checker by Ahrefs.
  • Google Analytics is a web analytics tool.
  • Respond to the Public.
  • The Screaming Frog.
  • Google Trends is a search engine.
  • Scan the Synup Listing.
  • Google Keyword Planner is a keyword research tool.

Which Google tool can help you increase your local SEO?

Google My Business. Google My Business is a freemium tool that helps businesses manage the way they appear on Google, including search and maps. A company's visibility in results for nearby searches can be improved by optimising its listing.

Is Google SEO free?

It costs nothing to appear in organic search results such as Google's, and making adjustments to improve your website's SEO may have a significant influence on your search rankings over time. Learn a bit more about how Google search organically works and get started instructions here.

Is SEO Optimizer completely free?

The Google SERP Snippet Optimisation Tool is a live editor that may assist you in creating optimised meta names and descriptions. The free SEO tool will demonstrate to you what the text would look like in a Google search as you type it into the form field editor.

Can we conduct SEO without spending money on tools?

The quick answer is that you do not require specialised tools to perform SEO. But it doesn't mean you shouldn't utilise them. With only a basic grasp of search engine optimisation concepts, I was able to optimise page material, add some internal connections to my site, and even launch a backlink campaign.

What exactly are local SEO tools?

Local SEO tools can assist you in tracking your rankings and tracking your success. These tools can help you improve your results and optimise your content with the proper keywords and local keywords. Not only that, but you can learn about your competitors.

What can I do to boost my local SEO ranking?

  • Optimise your website for Google My Business.
  • Participate in social media and upload posts to Google My Business.
  • Conduct a local SEO audit.
  • Improve your internet directories and citations.
  • Tips for Local SEO
  • Check that your contact information, address, and telephone number are consistent across all platforms.
  • Improve the structure of your internal links.

Can I perform SEO on my own?

A professional is not required for search engine optimisation. Companies with small-to-medium-sized websites with an SEO-friendly website management system or ecommerce platform may do a large portion of the work in-house. Here are my top ten do-it-yourself SEO suggestions.

Is Semrush completely free?

Semrush can be purchased. Trends is available for $200/month as an add-on to a paid Semrush membership (or as part of a bespoke Semrush plan). Trends membership includes products such as Traffic Analytics, Market Explorer, EyeOn, and One2Target.

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