Meta Tags for Search Engine Optimization: Define, Examples in Marketing

Vanshika Jakhar

She is an English content writer and works on providing vast information regarding digital marketing and other informative content for constructive career growth.

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In the realm of digital marketing and search engine optimization (SEO), meta tags play a crucial role in enhancing a website's visibility and attracting organic traffic. Meta tags are snippets of HTML code that provide data regarding a web page to search engines. By optimizing meta tags, marketers can improve their website's ranking in search engine results pages (SERPs) and increase the likelihood of attracting relevant and engaged users. In this article, we will explore the definition of meta tags, their importance in SEO, examples of different types of meta tags, and best practices for optimizing them. Understanding the power of meta tags is essential for any marketer aiming to enhance their website's visibility and drive organic traffic.

Source: SAFALTA.COM


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Table of Content
Meta Tags for Search Engine Optimization



Meta Tags for Search Engine Optimization

Meta tags are placed within the head section of a webpage's HTML code and are not visible on the actual page. Meta tags help search engines understand the content, purpose, and relevance of a webpage, and they can influence how the page is displayed in search engine results. Meta tags play a significant role in SEO by providing important signals to search engines. They help search engines understand the context and relevance of a webpage, which can impact its ranking in search results. Well-optimized meta tags can also influence the click-through rate (CTR) by providing concise and enticing information to users in search engine snippets. Overall, meta tags are a powerful tool for marketers to improve their website's visibility, attract organic traffic, and drive engagement.

Different Types of Meta Tags

Title Tags

Title tags are the most important meta tags. They define the title of a web page and appear as the clickable headline in search engine results. Title tags should accurately and concisely describe the content of the page while incorporating relevant keywords. They typically have a character limit of around 50-60 characters to ensure they are fully displayed in search engine snippets.

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Meta Descriptions

Meta descriptions deliver an overview of a web page's content. They appear below the title tag in search engine snippets and aim to entice users to click through to the website. While meta descriptions do not directly impact SEO rankings, they greatly influence the click-through rate. Marketers should write compelling meta descriptions that accurately describe the page's content and include relevant keywords. The character limit for meta descriptions is typically around 150-160 characters.

Meta Keywords (Deprecated)

Meta keywords were used to demonstrate the suitable keywords in the past. However, due to misuse and spamming, major search engines no longer consider meta keywords as a ranking factor. Therefore, meta keywords are no longer recommended for SEO purposes.

Meta Robots Tags

Meta robots tags provide instructions to search engine crawlers on how to handle and index a webpage. They can be used to specify whether a page should be indexed, followed, or if certain content should be excluded from indexing. Common values for meta robots tags include "index" (to allow indexing), "noindex" (to prevent indexing), "follow" (to allow following links on the page), and "nofollow" (to prevent following links on the page).

Canonical Tags

Canonical tags are used to address duplicate content issues on websites. They indicate the preferred version of a webpage when multiple versions exist with similar or identical content. Canonical tags help search engines understand which version of a page should be prioritized for indexing and ranking, avoiding potential penalties for duplicate content.

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Open Graph Tags

Open Graph tags are used for social media optimization (SMO) to control how a webpage is displayed when shared on social media platforms. They allow marketers to define the title, description, image, and other elements that appear when a webpage is shared. Open Graph tags help ensure that the shared content is presented accurately and attractively on social media, increasing engagement and click-throughs.

Best Practices for Optimizing Meta Tags


Conduct Keyword Research

Keyword research is essential for optimizing meta tags. Identify relevant keywords and key phrases that are highly searched by your target audience. These keywords should align with the content of your web pages and be incorporated naturally into your meta tags.

Write Unique and Compelling Tags

Each page on the website should include a remarkable title and meta description. Avoid duplicating these tags across multiple pages as it can lead to confusion for search engines and users. Write compelling and descriptive tags that accurately represent the content of each page while enticing users to click through.

Optimize Title Tags

Ensure that your title tags are concise, accurately represent the page's content, and include relevant keywords. Limit the length of title tags to around 50-60 characters to ensure they are fully displayed in search engine results.

Craft Engaging Meta Descriptions

Write meta descriptions that are compelling, concise, and relevant to the content of the page. Incorporate keywords naturally and highlight the unique value or benefit that users can expect by clicking through to your website.

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Utilize Structured Data Markup

Structured data markup, such as Schema.org markup, provides additional context to search engines about the content of your web pages. It helps search engines understand the meaning and relationship of different elements on the page, potentially leading to enhanced search engine snippets and visibility.

Regularly Review and Update Meta Tags

Keep your meta tags up to date and relevant. Regularly review and update them as your website's content evolves, ensuring that they accurately reflect the current state of each page.

Test and Monitor Performance

Test different variations of meta tags to determine which ones yield the best results in terms of click-through rates and engagement. Monitor the performance of your meta tags using tools like Google Analytics to gain insights and make data-driven optimizations.

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Conclusion

Optimizing meta tags is a fundamental aspect of search engine optimization and digital marketing. Meta tags provide crucial information to search engines and influence how web pages are displayed in search results. By crafting compelling and relevant meta tags, marketers can improve their website's visibility, attract organic traffic, and drive engagement. Understanding the various types of meta tags, their purposes, and best practices for optimization empowers marketers to enhance their SEO efforts and increase the likelihood of attracting relevant and engaged users.
 

What is an example of a meta tag in SEO?

Search engines such as Google use metadata from meta tags to understand additional information about the webpage.  Examples of meta tags include the and <description>. </div> </div> </div> <div class="card mb-2"> <div class="card-header"> <h2 class="mb-0 font-16"> What are meta tags in marketing? </h2> </div> <div class="collapse" aria-labelledby="headingOne" data-parent="#accordionExample"> <div class="card-body"> One of the primary ways a website can communicate with search engine robots, who are in charge of crawling the content of the pages to be indexed, is through meta tags. Meta tags provide additional details about the content of a page and tell search engines whether or not it should be indexed. </div> </div> </div> <div class="card mb-2"> <div class="card-header"> <h2 class="mb-0 font-16"> What is a meta tag optimization? </h2> </div> <div class="collapse" aria-labelledby="headingOne" data-parent="#accordionExample"> <div class="card-body"> Metadata is a type of information that is contained in a web page's source code and used to inform search engines about the content of the page. 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APIURL: APIURL, VERSION:'JAN2432024Vivek', APICLIENTKEY: '5822f190b5164f16380b32a9', APIPROPERTYKEY: '5d39af288ebc3e6c0677609b', }; var SAFALTAAPIURL = 'https://www.safalta.com'; // Function to load and initiate the Analytics tracker if(typeof _request_client!=='undefined' && _request_client=='android'){ site_ga_data = [{ "id": "UA-150254232-1", "name": "main_id", "link": "auto" },{ "id": "UA-150254232-4", "name": "group_id", "link": "auto" },{ "id": "G-Q0NES8G294", "name": "sso_id", "link": "safalta.com" }]; } else{ site_ga_data = [{ "id": "UA-150254232-1", "name": "main_id", "link": "auto" },{ "id": "UA-150254232-4", "name": "group_id", "link": "auto" },{ "id": "G-TSX1HMG1ZL", "name": "group_id", "link": "safalta.com" }]; } function gaTracker(site_ga_data) { (function(i, s, o, g, r, a, m) { i['GoogleAnalyticsObject'] = r; i[r] = i[r] || function() { (i[r].q = i[r].q || []).push(arguments) }, i[r].l = 1 * new Date(); a = s.createElement(o), m = s.getElementsByTagName(o)[0]; a.async = 1; 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} else if (typeof eventValue !== 'undefined') { fields = { hitType: 'event', eventCategory: 'Safalta-' + eventCategory, eventAction: eventAction, eventValue: eventValue }; } else { fields = { hitType: 'event', eventCategory: 'Safalta-' + eventCategory, eventAction: eventAction }; } for (ga_data in site_ga_data) { ga(site_ga_data[ga_data]['name'] + ".send", fields); } }; gaTracker(site_ga_data); // Is_mobile function function is_mobile() { if (!navigator.userAgent.match(/Android/i) && !navigator.userAgent.match(/webOS/i) && !navigator.userAgent.match(/iPhone/i) && !navigator.userAgent.match(/iPod/i) && !navigator.userAgent.match(/iPad/i) && !navigator.userAgent.match(/Blackberry/i) && !navigator.userAgent.match(/UCWEB/i)) { return false; } else { return true; } } var pageType="blogDetail"; //MoEngage const _moengage_app_id='H2T3W69BY7D7JF9VOH0G2UIB'; const _moengage_debug_log='0'; const _moengage_enable='1'; function loadSSO(){ //return; // Load the specified jQuery from the API server (minified). if (!window.jQuery) { // var jq = document.createElement('script'); // jq.src = MainURL + '/api/js/jquery-2.1.4.min.js?v='+Rajneeti.VERSION; // jq.async = true; // jq.type = 'text/javascript'; // var s = document.getElementsByTagName('script')[0]; // s.parentNode.insertBefore(jq, s); } // Let's async call social scripts var rn = document.createElement('script'); rn.src = MainURL + '/api/js/social.js?v='+Rajneeti.VERSION; rn.type = 'text/javascript'; rn.async = true; // rn.defer = true; rn.onload = rn.onreadystatechange = function() { var rn = this.readyState; if (rn && rn != 'complete' && rn != 'loaded') return; try{ Rajneeti.Market.Initialize();Rajneeti.Comments.Initialize(); // This event is fired when Rajneeti js is ready RAJNEETI_JS_READY = true; if (typeof _auw_page_detail.template!="undefined" && _auw_page_detail.template == 'page' && typeof _auw_page_detail.page!=="undefined" && (_auw_page_detail.page == 'neet-jee' || _auw_page_detail.page == 'iit-jee-online-course-2-years' || _auw_page_detail.page == 'neet-online-course-2-years' || _auw_page_detail.page == 'ibps-clerk-2020-pre-mains' || _auw_page_detail.page == 'safalta-online-course-webinar' || _auw_page_detail.page == 'neet-jee-2021' || _auw_page_detail.page == 'iit-jee-2021' || _auw_page_detail.page == 'ntpc-rrb' || _auw_page_detail.page == 'si-dp-2020' || _auw_page_detail.page == 'ibps-clerk-45-days' || _auw_page_detail.page == 'neet-dropper-2021' )) { return; } document.dispatchEvent(new Event('rajneeti-ready')); } catch (e) { console.log(e) } }; // Append social js just before the first javascript in head/body var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(rn, s.nextSibling); }; // if (typeof loadSSO != 'undefined') { // //window.onload = function () { // setTimeout(function () { // loadSSO(); // }, 2000); // //} // } var defaultEvent="auw.createPdfSlug('/mock-test?client=android','safaltaapp.page.link','21')"; </script> <script src="/assets/js/app.js?id=fc508647af42acbea168&v=JAN2432024Vivek" type="text/javascript"></script> <script> MAIN_JS_READY=true; document.dispatchEvent(new Event('main-ready')); </script> <script async type="text/javascript"> $(document).ready(function () { $("#submit").click(function (){ var chkLogin = auw.checkLogin(); if (chkLogin) { $('#blog_lead_form_2021').submit(); }else{ newUserMobile = $('#mobile').val().trim(); if (newUserMobile !== "undefined") { nKitSendOTP('+91', newUserMobile, function (response) { $('#blog_lead_form_2021').hide(); $('#otp-section').show(); }, function (response) { console.log(response) }); } } }); $('body').on('click', '#verify_otp', function () { var mobile_otp = $('#otp_input').val(); if (mobile_otp !== 'undefined' && newUserMobile !== "undefined") { nKitVerifyOTPV1('91', newUserMobile, mobile_otp, function (response) { if (response.status_code == 200) { var full_name = ''; var data_first_name = ''; var data_last_name = ''; if (typeof response.data.first_name != 'undefined' && typeof response.data.first_name != '') { data_first_name = response.data.first_name; } if (typeof response.data.last_name != 'undefined' && typeof response.data.last_name != '') { data_last_name = response.data.last_name; } full_name = data_first_name + " " + data_last_name; if (full_name.trim() !== '') { $('#hidden_user_name').val(full_name); } $('#hidden_user_mobile').val(newUserMobile); $('#hidden_register_status').val('verified'); if(response.data.register != null && response.data.register != undefined && response.data.register != "" && response.data.register == 1){ nkitRegister(response.data.token, newUserMobile, $("#name").val(),'Blog Lead Form', function (response) { console.log(response); if (response.status_code == 200) { if ($('.top_user_login').length > 0) { $(".top_user_login").trigger('click'); } } else{ console.log('Something wrong with register'); $("#error-register").text("Something wrong with register") $("#error-register").removeClass('d-none'); $("#error-register").show(); } }); } $('#otp-section').hide(); $('#blog_lead_form_2021').show(); $('#blog_lead_form_2021').submit(); }else{ $('#otp-section').hide(); $('#blog_lead_form_2021').show(); $("#error-register").text("Something wrong with verify otp") $("#error-register").removeClass('d-none'); $("#error-register").show(); } }); } }); $("#blog_lead_form_2021").submit(function (e){ $('#error-mobile').hide(); $('#error-name').hide(); $('#error-course').hide(); $('#submit').hide(); $('.submitbottonloader').html('<center><img src="/assets/images/ajax-loader.gif" width="32" height="32" class="ajax-loader"></center>'); $('.submitbottonloader').show(); if( $("#name").val() =='undefined' || $("#name").val() =='' ){ $('#error-name').show(); $('.submitbottonloader').hide(); $('#submit').show(); return false; } if( $("#mobile").val() =='undefined' || $("#mobile").val()=='' || $("#mobile").val().length<10 ){ $('#error-mobile').show(); $('.submitbottonloader').hide(); $('#submit').show(); return false; } if( $("#mobile").val() !='undefined' && $("#mobile").val() !='' && (/^[0-9]+$/.test($('#mobile').val())==false)){ $('#error-mobile').show(); $('.submitbottonloader').hide(); $('#submit').show(); return false; } var course_interested = document.getElementById('course_interested').value; course_interested = course_interested.trim(); if( course_interested== 'undefined' || course_interested=='' ) { $('#error-course').show(); $('.submitbottonloader').hide(); $('#submit').show(); return false; } var course_service_id = $('#course_interested').find(':selected').data('service_id'); var course_slug = $('#course_interested').find(':selected').data('slug'); var formObj = $(this); var formURL = "https://sso.safalta.com/v1/dynamicform/submit"; var data_val = ''; if (window.FormData !== undefined) // for HTML5 browsers { var formData = new FormData(this); formData.append('Page Name','Meta Tags for Search Engine Optimization: Define, Examples in Marketing'); $.ajax({ url: formURL, type: 'POST', data: formData, mimeType: "multipart/form-data", contentType: false, cache: false, processData: false, async: false, success: function (dt, textStatus, jqXHR) { try { var course_interested = $('#course_interested').val(); $('#blog_lead_form_2021').hide(); $('.submitbottonloader').hide(); $("#name").val(''); $("#mobile").val(''); $("#email").val(''); $('#msg_display').show(); $('#msg_display').text("Thanks for registering with us. Our safalta team will connect to you shortly."); window.location.href = 'https://www.safalta.com/'+ course_slug; } catch (err) { } }, error: function () { $('.submitbottonloader').hide(); $('#submt_btn').show(); } }); e.preventDefault(); } else //for old browsers { //generate a random id var iframeId = 'unique' + (new Date().getTime()); //create an empty iframe var iframe = $('<iframe src="javascript:false;" name="' + iframeId + '" />'); //hide it iframe.hide(); //set form target to iframe formObj.attr('target', iframeId); //Add iframe to body iframe.appendTo('body'); iframe.load(function (e) { var doc = getDoc(iframe[0]); var docRoot = doc.body ? doc.body : doc.documentElement; var data = docRoot.innerHTML; //data is returned from server. }); } if (typeof Moengage != 'undefined' || Moengage != '' || Moengage != null) { Moengage.add_first_name($("#name").val()); Moengage.add_mobile($("#mobile").val()); Moengage.track_event("Blog Form", { "name": $("#name").val(), "mobile": $("#mobile").val(), "course interested": $('#course_interested').val() }); } }) }); function isAlphaNumeric(e) { var regex = new RegExp("^[a-zA-Z \b]+$"); var key = String.fromCharCode(!event.charCode ? event.which : event.charCode); if (!regex.test(key)) { alert("Please enter alphabets only"); return false; } } function isNumberKey(evt) { var charCode = (evt.which) ? evt.which : event.keyCode if (charCode > 31 && (charCode < 48 || charCode > 57)) { alert("Enter Only Number between 0 to 9"); return false; } return true; } function getUtmQueryParam(name) { results = new RegExp('[\?&]' + name + '=([^&#]*)').exec(window.location.href); if (results) return results[1]; return null; } function setCategorisedCourseList(event){ $("#course_interested").html("<option value='0'>Select Course</option>"); var SelectedCategory = $(event).find(":selected").val(); if(SelectedCategory != 0 && $("#"+SelectedCategory).length > 0 && $("#course_interested").length > 0){ var SelectedCategoryDropdown = $("#"+SelectedCategory).html(); $("#course_interested").html(SelectedCategoryDropdown); } } </script> <script src="https://spiderjs1.safalta.com/assets/js/blog.js"> <script> $('body').on('click', ".popup-banner-content .cancel", function () { $(".popup-banner-content").hide(); $(".popup-banner-overlay").hide(); }); function loadAppUpdatePopUp(e){ $(".popup-banner-content").show(); $(".popup-banner-overlay").show(); e.preventDefault(); } </script> <script> $(document).ready(function(){ setTimeout(function(){ if ('serviceWorker' in navigator) { try { var version = ""; navigator.serviceWorker.getRegistrations().then(function (registrations){ for(let r of registrations){ if(r.active.scriptURL.indexOf("service-worker.js?v=") > 0){ const textArr = r.active.scriptURL.split("service-worker.js?v="); version = textArr[1]; } } }); window.addEventListener("load", function () { if(version != serviceWorkerVersion){ navigator.serviceWorker.register("/service-worker.js?v=" + serviceWorkerVersion).then(function (e) { console.log("Service worker registered successfully!!"); })["catch"](function (e) { gaTrackEvent("Error", 'pwa', 'error-' + e.message, 'service-worker-register', true); }) } window.addEventListener('beforeinstallprompt', function (event) { event.userChoice.then(function (choiceResult) { if (choiceResult.outcome === 'accepted') { gaTrackEvent("pwa", 'install'); } else { gaTrackEvent("pwa", 'cancel'); } }); }); }); } catch (e) { gaTrackEvent("Error", 'pwa', 'error-' + e.message, 'service-worker-register', true); } } }, 200); }); //GA USER_ID set for logged in user // $(document).on('rajneeti-user-loggedin', function () { // //GA USER_ID set for logged in user // var ga_user_id = auw.readCookie('_raidu'); // if (typeof ga_user_id !== 'undefined' && ga_user_id){ // for (ga_data in site_ga_data){ // ga(site_ga_data[ga_data]['name'] + '.set', 'userId',ga_user_id,null,true); // }; // gaTrackEvent('authentication', 'user-id available',ga_user_id,null,true); // } // }); var handlerJsUrl = "https://handler.safalta.com"; var fcmVersion = "0.462"; </script> <!--Exit Intent--> <script> var startDate = new Date(); $(document).on('rajneeti-user-loggedin', function () { //GA USER_ID set for logged in user var ga_user_id = auw.readCookie('_raidu'); if (typeof ga_user_id !== 'undefined' && ga_user_id){ for (ga_data in site_ga_data){ ga(site_ga_data[ga_data]['name'] + '.set', 'userId',ga_user_id,null,true); }; gaTrackEvent('authentication', 'user-id available',ga_user_id,null,true); } auw.getUserDetails(); setUserProfileData(); auw.createExamCookie(); }); </script> <script> function close_searchbox(){ $(".search_onpage").removeClass('open'); } if ($('.safalta-subscription-card').length > 2) { $('.footer').removeClass('fixedonpage'); } // $(document).on('rajneeti-user-loggedin', function () { // setUserProfileData(); // }); $('body').on('click', '.nav_profile_bottom ', function () { if (typeof auw != 'undefined') { var user_id = auw.readCookie('_raidu'); var chkLogin = auw.checkLogin(); if (chkLogin) { var url = window.location.origin + "/user/" + user_id; window.open(url, "_self"); } else { if (typeof _request_client != 'undefined' && _request_client == 'web') { $('.loginBtn').trigger('click'); } else if (typeof _request_client != 'undefined' && _request_client == 'iphone') { target_url = window.location.href; window.flutter_inappwebview.callHandler("showLoginScreen", target_url); } } } }); $('body').on('click', '.nav_mycourse_bottom', function (e) { if (typeof auw != 'undefined') { var user_id = auw.readCookie('_raidu'); var chkLogin = auw.checkLogin(); if (chkLogin) { var url = window.location.origin + "/mycourses/" + user_id; window.open(url, "_self"); } else { if (typeof _request_client != 'undefined' && _request_client == 'web') { $('.loginBtn').trigger('click'); } else if (typeof _request_client != 'undefined' && _request_client == 'iphone') { target_url = window.location.href; window.flutter_inappwebview.callHandler("showLoginScreen", target_url); } } } }); function setUserProfileData() { var user_image = $('#usernav img').attr('src'); //20220210 Mayank Gupta commented below code to set property wise username var user_name = $('#usernav span').html(); if(!user_name){ user_name = $('#usernav h3').html(); } user_name=(user_name)?user_name.trim():''; $('.user_account img').attr('src', user_image); $('.user_account img').attr('alt', user_name); window.Storage.setItem('user_name',user_name); if(typeof auw != 'undefined' && auw.readCookie('user_name') == undefined && typeof auw.createCookie!='undefined'){ auw.createCookie('user_name',user_name,365,'.safalta.com'); } if($('#welcome-note').length !=0) { // Welcome Note //var userName= (typeof auw != 'undefined' && typeof auw.readCookie != 'undefined') ? auw.readCookie('user_name') : ''; var userName=user_name; var welcomeNote= auw.getTimeGretting(); if(userName != 'undefined' && userName != null && userName != '') { userName=userName.replace(/\b[a-z]/g, function(txtjq) { return txtjq.toUpperCase(); }); welcomeNote=welcomeNote+', '+userName; } $('#welcome-note').html(welcomeNote); } } /* getAndroidAppVersion function will return you the current app version */ function getAndroidAppVersion(){ appVersion=""; if(typeof MyJSClient!='undefined' && typeof MyJSClient.getAndroidAppVersion!='undefined'){ appVersion=window.MyJSClient.getAndroidAppVersion(); } return appVersion; } /* showHideDoubtFromFooterMenu function will */ // function showHideDoubtFromFooterMenu(){ // appVersion=getAndroidAppVersion(); // if(appVersion <= "1.0.26") // if($("#doubt_bottom_menu_li").length != 0){ // document.getElementById("doubt_bottom_menu_li").innerHTML = "<a href='javascript:void(0);' class='nav_search_bottom'><i><img src='/assets/images/search.svg' height='24' width='24' alt='search' /></i><h3>Search</h3></a>"; // } // else // //document.getElementById("doubt_bottom_menu_li").innerHTML = "<a href='javascript:void(0);' class='nav_search_bottom'><i class='fa fa-search fa-2x'></i><h3>Search</h3></a>"; // var doubtOption = ""; // if(doubtOption == "doubts"){ // if($("#doubt_bottom_menu_li").length != 0){ // document.getElementById("doubt_bottom_menu_li").innerHTML = "<a href='/doubts/recent' class='nav_doubts_bottom'><i><img src='/assets/images/doubts_sel.svg' height='24' width='24' alt='doubts' /></i> <h3>Doubts</h3></a>"; // } // } // else{ // if($("#doubt_bottom_menu_li").length != 0){ // document.getElementById("doubt_bottom_menu_li").innerHTML = "<a href='/doubts/recent' class='nav_doubts_bottom'><i><img src='/assets/images/doubts_icon.svg' height='24' width='24' alt='doubts' /></i> <h3>Doubts</h3></a>"; // } // } // } // if(typeof _request_client!='undefined' && (_request_client=='android' || _request_client == "iphone")) { // showHideDoubtFromFooterMenu(); // } $(document).ready(function() { if (typeof _request_client !== 'undefined' && _request_client === 'android') { var examId = auw.readCookie("userExamId"); var examTitle = auw.readCookie("userExamTitle"); if($('#examSelection').length) { if (typeof examId !== 'undefined' && examId !='' && examId !=null) { //examTitle=examTitle.replaceAll('+',' '); examTitle=examTitle.replace(/\+/g,' '); strDom='<a href="javascript:void(0)" class="dropdown-toggle"><span id="exam-name">'+examTitle+'</span></a>' $('#examSelection').html(strDom); } } } }); function loadArticleIframeOnScroll() { // var firstScroll = false; // $(window).on('scroll', function() { // if (firstScroll === false && $(this).scrollTop() > 10) { $(".article-youtube-iframe").each(function(indx, youtubeIframeDiv) { let youtubeIFrame = JSON.parse($(youtubeIframeDiv).attr('data-content')); $(youtubeIframeDiv).html(youtubeIFrame); }); /* For Iframe height auto adjust */ if (typeof auw != 'undefined' && typeof auw.adjustIframeHeight != 'undefined') { auw.adjustIframeHeight(); } // /* For Iframe height auto adjust */ // firstScroll = true; // } // }); } //call js if (typeof loadArticleIframeOnScroll != "undefined") { $(document).ready(function(){ loadArticleIframeOnScroll(); }); } var loadDeferredStyles = function() { var addStylesNode = document.getElementById("deferred-styles"); var replacement = document.createElement("div"); replacement.innerHTML = addStylesNode.textContent; document.body.appendChild(replacement) addStylesNode.parentElement.removeChild(addStylesNode); }; if (typeof loadDeferredStyles != "undefined") { loadDeferredStyles(); } // var raf = window.requestAnimationFrame || window.mozRequestAnimationFrame || // window.webkitRequestAnimationFrame || window.msRequestAnimationFrame; // if (raf) raf(function() { window.setTimeout(downloadJSAtOnload, 5000); }); // </script> <script src="https://accounts.google.com/gsi/client" defer></script> <style>#credential_picker_container{z-index:999999 !important}</style> <!-- Facebook Pixel Code --> <script> $(document).ready(function(){ setTimeout(() => { !function (f, b, e, v, n, t, s) { if (f.fbq) return; n = f.fbq = function () { n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments) }; if (!f._fbq) f._fbq = n; n.push = n; n.loaded = !0; n.version = '2.0'; n.queue = []; t = b.createElement(e); t.async = true; t.src = v; s = b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t, s) }(window, document, 'script', 'https://connect.facebook.net/en_US/fbevents.js'); // Line to enable Manual Only mode. //https://developers.facebook.com/docs/facebook-pixel/advanced/#automatic-configuration fbq('set', 'autoConfig', false, '435211224138610'); fbq('init', '435211224138610'); fbq('track', 'PageView'); }, 200); }); </script> <noscript><img height="1" width="1" src="https://www.facebook.com/tr?id=435211224138610&ev=PageView&noscript=1"/> </noscript> <!-- End Facebook Pixel Code --> <!-- Global site tag (gtag.js) - Google Ads: 956803597 --> <!-- Global site tag (gtag.js) - Google Analytics --> <script async src="https://www.googletagmanager.com/gtag/js?id=G-TSX1HMG1ZL"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-TSX1HMG1ZL', { 'custom_map': {'dimension1': 'user_type','dimension2': 'user_category'} }); $('document').ready(function(){ setTimeout(() => { var chkLogin = auw.checkLogin(); if (chkLogin && typeof data != 'undefined') { var sso_token = auw.readCookie('ssoToken'); var user_subscription_type= data.user_subscription_type; var settings = { "url": "https://api.safalta.com/v2/onboard/user-selected-categories", "method": "POST", "timeout": 0, "headers": { "Authorization": "Bearer "+sso_token }, }; $.ajax(settings).done(function (response) { getSubscriptionCategory(response['data']) }); function getSubscriptionCategory(content){ if(content){ $.each(content,function(key,value){ if(value['categories'].length>0){ $.each(value['categories'],function(index,item){ var user_subscription_catetory = ''; if(item['selected_category_id'] != 'undefined' && item['selected_category_id'] != null && item['selected_category_id'] == true){ var user_subscription_catetory = item["name"]; } }); } }); } } gtag('event','user_information',{'user_type':user_subscription_type,'user_category':user_subscription_catetory}); } gtag('event', 'conversion', {'send_to': 'G-TSX1HMG1ZL/jAC3CMmCt-wBEI3UnsgD'}); }, 300); }); </script> <!-- Begin comScore Tag --><script>var _comscore = _comscore || []; _comscore.push({ c1: "2", c2: "21916725" }); (function() {var s = document.createElement("script"), el = document.getElementsByTagName("script")[0]; s.async = true; s.src = (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js"; el.parentNode.insertBefore(s, el); })();</script><noscript><img src="https://b.scorecardresearch.com/p?c1=2&c2=21916725&cv=2.0&cj=1" /></noscript><!-- End comScore Tag --> <script type="text/javascript"> window.onload = function(){ if(typeof handlerJsUrl === 'undefined'){ var handlerJsUrl = "https://handler.safalta.com"; } setTimeout( function(){ var element = document.createElement("script"); element.src = handlerJsUrl+"/static/js/safalta.js?v=JAN2432024Vivek"; element.async = true; document.body.appendChild(element); },20); } </script> <script src="/assets/js/jsencrypt.min.js" ></script> <script> function updateUser(formData) { const ssoToken = typeof auw!='undefined' && typeof auw.readCookie!='undefined'?auw.readCookie('ssoToken'):null; const user_id = typeof auw!='undefined' && typeof auw.readCookie!='undefined'?auw.readCookie('_raidu'):null; var fd = new FormData(); // var files = $('#user_pic')[0].files[0]; formData.forEach(element => { fd.append(element.name, element.value); }); // fd.append('user_pic', files) fd.append('id', user_id); $.ajax({ url: 'https://sso.safalta.com'+"/v1/users/update", type: "POST", data: fd, processData: false, contentType: false, headers: { authorization: "Bearer " + ssoToken, ClientKey: '5822f190b5164f16380b32a9', PropertyKey: '5d39af288ebc3e6c0677609b' }, success: function (res) { console.log("user profile updated successfully"); } }); } </script> <script type="text/javascript"> var Tawk_API=Tawk_API||{}, Tawk_LoadStart=new Date(); (function(){ var s1=document.createElement("script"),s0=document.getElementsByTagName("script")[0]; s1.async=true; s1.src='https://embed.tawk.to/65fad773a0c6737bd122cee7/1hpdtj85p'; s1.charset='UTF-8'; s1.setAttribute('crossorigin','*'); s0.parentNode.insertBefore(s1,s0); })(); </script> </body> </html>