SEO Specialist Jobs: Salary, Vacancies and more

Safalta Expert Published by: Aditi Goyal Updated Wed, 04 Oct 2023 03:18 PM IST

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SEO specialists, also referred to as search engine optimization specialists, use popular keywords in the content they write for websites. Identifying strategies, techniques, and tactics to increase website traffic and achieve high placement in search engine results on pages is part of your job as an SEO specialist. You'll create new possibilities for propelling growth and profit for the company by generating more leads.

You might have the job title of online marketer or digital account executive for this kind of work, which is also known as conversion rate optimization or content marketing work. SEO (Search Engine Optimization) is an essential part of digital marketing, and an SEO Specialist plays a crucial role in improving a website's visibility and ranking on search engines. Here are some of the responsibilities of an SEO Specialist in digital marketing: AI SEO automation platform WordLift helps publishers automate structured, internal linking, and other on-page-related factors.
“WordLift automatically ingests the latest version of the schema vocabulary to support all possible entity types.

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We can reuse this data to build internal links, render context cards on web pages, and recommend similar content. ( Source name: Search Engine Journal).

You must do the following to be an SEO specialist.
  • Programming in HTML, CSS, and JavaScript will help make the website more user-friendly and accessible while fostering greater visitor interaction. This may involve working with videos and PDFs.
  • Organise pay-per-click (PPC) campaigns to boost sales from sponsored online advertising.
  • Keep a website's target audience in mind when creating original content 
  • Give developers technical advice
  • Track the effectiveness of client websites and provide improvement suggestions, analyze analytics, search terms, and rankings constantly.
  • Discuss link-building opportunities with other companies (affiliates) to earn money from paid commissions for bringing customers to your websites.
  • Utilise conversion rate optimization (CRO) and user experience (UX) techniques to increase website traffic and user engagement and boost performance.
  • Build a community to attract relevant and devoted visitors to a website
  • Utilise social media to share your content with more external websites and to encourage links to it, which will increase your authority.
  • Construct and incorporate content marketing strategies
  • To stay current with changes, keep an eye on the search engines' algorithms.
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Eligibility

The typical educational requirement for SEO Specialist positions is a bachelor's degree in marketing, business, or a closely related field. You could also be taken into consideration if you have relevant work experience in analytics, advertising, or digital marketing. Candidates should be well-versed in the terms, methods, and techniques of SEO. Additionally, they ought to have a previous working knowledge of SEO tools like SEMrush, Google Analytics, and Google Search Console.

A growing number of UK universities now offer postgraduate degrees in digital marketing. While not required, these degrees may be useful for expanding your knowledge and skills, especially if you already hold a first degree in a field unrelated to digital marketing.
 


Vacancies

1. Hexerve Solutions India is Hiring For Facebook Ads, TikTok & SEO Expert For Noida for 1 - 3 years with a salary of 1-3.75 Lacs P.A. For further information, you can look it up on naukri.com

2. Argmac is hiring a Search Engine Optimization Lead for 3 - 7 years with a salary of 1.75-2.25 Lacs P.A. in Faridabad. For further information, you can look it up on naukri.com

3. Balj Services Pvt. Ltd. is looking for a Search Engine Optimization Intern for 0 - 1 year with a salary of 80,000-1.25 Lacs P.A. in Noida, Greater Noida, Delhi / NCR. For further information, you can look it up on naukri.com


These are just a few job opportunities for SEO Specialists. There are a variety of job openings for SEO Specialists across industries such as e-commerce, healthcare, finance, and technology. SEO Specialist positions can be found at advertising agencies, digital marketing firms, and in-house marketing departments.
 
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Salary

Depending on the company, location, and level of experience, salaries for SEO Specialist positions vary. The salary of an SEO specialist in India can range from 1.8 lakhs to 8.0 lakhs, with an average yearly salary of 3.7 lakhs. The salary for SEO specialists in India with experience ranging from less than a year to seven years is between 1.8 lakh and 8 lakh rupees, with an average annual salary of 3.7 lakh rupees. 

Working in SEO necessitates that you keep an eye on technological developments and trends as well as continually review your knowledge of those areas. Reading blogs about search engine optimization and online advertising will help you achieve this, as will staying current on Google's algorithm updates. The development of link-building strategies will also require time and effort from you. For those who are enthusiastic about digital marketing and have a strong desire to learn more and advance their careers, SEO Specialist positions can generally provide a demanding and fulfilling career path. To increase a website's visibility and ranking on search engines, an SEO specialist is essential. This can help drive organic traffic, enhance user engagement, and boost a company's revenue.
 

What skills are required for an SEO Specialist job?

An SEO Specialist should have a strong understanding of SEO concepts, tools, and strategies. They should be proficient in SEO tools such as Google Analytics, Google Search Console, and SEMrush. They should also have knowledge of SEO best practices, keyword research, on-page and off-page optimization techniques, and content optimization strategies. Additionally, strong analytical skills, technical skills, communication skills, attention to detail, and creative skills are required.
 

What education is required for an SEO Specialist job?

A Bachelor's degree in marketing, business, or a related field is typically required for an SEO Specialist job. Relevant work experience in digital marketing, advertising, or analytics can also be considered.
 

What is the average salary for an SEO Specialist job?

The salary of an SEO specialist in India can range from 1.8 lakhs to 8.0 lakhs, with an average yearly salary of 3.7 lakhs. The salary for SEO specialists in India with experience ranging from less than a year to seven years is between 1.8 lakh and 8 lakh rupees, with an average annual salary of 3.7 lakh rupees. 
 

What is the job outlook for SEO Specialists?

According to the Bureau of Labor Statistics, employment of marketing managers, including SEO Specialists, is projected to grow 10 percent from 2021 to 2031, which is faster than the average for all occupations.
 

What are some common tools and software used by SEO Specialists?

SEO Specialists use a variety of tools and software to conduct keyword research, analyze website traffic, and optimize website content. Some common tools and software include Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
 

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