Digital marketing is the lifeblood of businesses seeking to flourish in the online business in the present digital-driven world. As the Internet continues to impact our daily lives, the demand for digital marketing chops continues to shoot. Learning digital marketing can be a game-changer for business possessors, job seekers, and those seeking to expand their skill set. This composition examines simple ways to learn digital marketing, with perceptive advice and statistics to help you along the way.
The digital world is expanding rapidly, with 5.3 billion active internet users globally in 2023, demonstrating the far-reaching impact of digital marketing. The global e-commerce market is poised to reach $6.3 trillion in 2023, underlining the significant economic influence of digital marketing efforts.
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This growth has fueled a surge in demand for digital marketing professionals, as seen in the Indian market, which reached a value of USD 5,118.55 million in 2023. Notably, practical experience is deemed the most crucial factor for success by 84% of digital marketers, highlighting the importance of hands-on expertise in this evolving field.The Importance of Digital Marketing on the Rise
Seven Easy Ways to Learn Digital Marketing
The Importance of Digital Marketing on the Rise
Before we dive into the strategies for learning digital marketing, it's essential to understand why it's so critical. Several factors underscore the relevance of digital marketing:
The digital world is expanding at a phenomenal rate. Globally, there were 5.3 billion ( as of October 2023) active internet users in 2023, representing roughly 65.7 percent of the world's population. ( Source: Statista.com).
Digital marketing has a substantial impact on the global economy. The global e-commerce market is expected to total $6.3 trillion in 2023, emphasizing the enormous profitable influence of digital marketing. ( Source: Forbes.com).
The demand for digital marketing professionals is surging. The Indian digital marketing market reached a value of USD 5,118.55 million in 2023. (Source:.expertmarketresearch.com) This highlights the high demand for skilled digital marketers across various industries.
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Digital marketing offers cost-effective styles for businesses of all sizes to reach a global audience.
It enables companies to achieve their marketing objectives without the need for a substantial advertising budget.
Now that we have established the significance of digital marketing, let's explore how you can start your journey into this dynamic field.
Suggested Article: Top 7 Tips On How To Start a Career In Digital Marketing
Seven Easy Ways to Learn Digital Marketing
a). Online Courses and Tutorials
Online courses are one of the most structured and accessible ways to learn digital marketing. Multiple platforms offer courses on various aspects of digital marketing, catering to newcomers and advanced learners. These courses cover a wide range of content, including Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Email marketing, and Paid Advertising. Some of the prominent online learning platforms include:
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Google Digital Garage: Offers a free course on digital marketing fundamentals.
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Coursera: Offers digital marketing courses from top universities and organizations.
These courses come with structured modules, assignments, and often, certificates upon completion. It's crucial to select courses that align with your goals and your current level of expertise.
b). Online Courses and Tutorials
Reading blogs and websites about digital marketing is another easy and cheap way to learn the subject. A lot of professionals and leaders in digital marketing give useful information, tips, and smart ways to do things on their websites. You can follow these well-known blogs and websites:
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Neil Patel: Neil Patel is a well-known digital marketing influencer, and his blog is a treasure trove of information on SEO, content marketing, and social media.
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Moz: Moz offers comprehensive guides and articles on SEO and online marketing.
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Search Engine Land: Focuses on news and updates related to search engine marketing.
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Content Marketing Institute: A go-to resource for content marketing strategies and best practices.
Regularly reading these blogs and websites will help you stay updated on the latest trends in digital marketing.
c). Social Media and YouTube
Social media platforms and YouTube are fantastic resources for learning digital marketing. Many experts and organizations share video tutorials, webinars, and live sessions on these platforms. You can follow channels like:
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The Digital Marketing Institute: Offers a variety of video content on different digital marketing topics.
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SEMrush: Provides webinars and tutorials on SEO, content marketing, and PPC.
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Google Ads: The official Google Ads YouTube channel offers tutorials on Google Ads and online advertising.
These platforms are especially valuable for visual learners, providing a more engaging and practical way to learn.
d). Books and Ebooks
If you prefer learning through written content, there are numerous books and ebooks available on digital marketing. Some recommended titles include:
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"Digital Marketing for Dummies" by Ryan Deiss and Russ Henneberry
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"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger
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"Jab, Jab, Jab, Right Hook" by Gary Vaynerchuk
Books provide in-depth knowledge and can serve as valuable references throughout your digital marketing journey.
e). Online Forums and Communities
Engaging with online forums and communities can be a great way to learn from others in digital marketing. Websites like Reddit and Quora have allocated sections for digital marketing discussions. You can ask questions, share your knowledge, and learn from the experiences of fellow marketers.
Additionally, joining LinkedIn groups related to digital marketing can connect you with professionals and help you stay updated on industry news.
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f). Practical Experience
While theoretical knowledge is essential, practical experience is equally important in digital marketing. Consider the following ways to gain hands-on experience
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Create Your Website: Start your blog or website to apply your knowledge of SEO, content marketing, and website optimization.
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Manage Social Media Accounts: Offer to manage the social media accounts of a small business or a nonprofit institution to gain experience in social media marketing.
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Google Ads and Facebook Ads: Run small advertising campaigns on platforms like Google Ads and Facebook Advertisements to understand paid advertising.
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Email Marketing: make a dispatch list and shoot out newsletters or promotional emails to learn dispatch marketing.
Practical experience not only enhances your skills but also provides you with real-world examples to showcase to potential employers or clients.
In a survey conducted by the Content Marketing Institute, 84% of digital marketers agreed that practical experience is the most crucial factor in their success.
g). Certifications
Many organizations and platforms offer certifications in digital marketing. These certifications are recognized in the industry and can boost your credibility. Some popular certifications include:
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Google Ads Certification: Demonstrates your proficiency in Google Ads
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HubSpot Inbound Marketing Certification: Focuses on inbound marketing strategies.
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Facebook Blueprint Certification: Covers Facebook and Instagram advertising.
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Digital Marketing Institute Certification: Offers a comprehensive digital marketing certification.
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Content Marketing Institute Certification: Focuses on content marketing strategies.
Obtaining these certifications can enhance your credibility and make you more appealing to employers and clients.
Read More: Top 10 Certifications and Highest-Paying Jobs in Digital Marketing 2023
In conclusion, digital marketing is not just a skill but a necessity in today's tech-centric world. The data and statistics highlighted in this article underscore its growing importance, making it crucial for businesses and individuals to embrace. Whether through online courses, blogs, or hands-on experience, the pathways to digital marketing expertise are abundant. Embracing this dynamic field now opens doors to a world of opportunities, ensuring that your journey in digital marketing will remain both fulfilling and ever-evolving in the digital era.
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What's the significance of learning digital marketing in present's world?
Why should I consider learning digital marketing?
What are the easy ways to learn digital marketing?
Online courses and tutorials
Industry blogs and websites
Social media platforms and YouTube
Books and eBooks
Online forums and communities
Practical experience
Certifications
