Brand Communication Strategist: Job Role, Eligibility and Salary

Safalta Expert Published by: Aditi Goyal Updated Thu, 15 Jun 2023 01:11 PM IST

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Every company chooses a certain issue to address, and in order to expand its brand, it must target a particular group of customers. To affect customers' demands and therefore purchasing decisions, it is necessary to alter their perceptions. The action is carried out mindfully, and correct planning and strategy are needed to achieve the organizational aim.

Table of contents:
Who is a Brand Communication Strategist?
The Job role of a Brand Communication Strategist
Responsibilities of a Brand Communication Strategist

Eligibility for a Brand Communication Strategist

Who is a Brand Communication Strategist?

The brand strategist is a job role that supports the marketing team or brand manager in the common goal to raise consumer awareness of the brand. Based on thorough research, experience, industry expertise, and client knowledge, brand strategists create comprehensive brand experiences. Research is done, useful insights are found, plans are developed and presented, and brand strategists are excellent communicators.


They participate in client meetings, lead ideation sessions, and work with creative teams.

They must consider emerging trends, the needs of the product, facility, or service offered by the client, as well as the potential future of all three, and can use online digital marketing for the same as well. Market it to your target market and frame the usage appropriately. The profile also calls for knowledge of the stats from study analyses of the many data points the organization has gathered. 
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The Job role of a Brand Communication Strategist

The chief planner, or brand strategist, is in charge of all planning activities, including determining the target market, determining their issue, and positioning the brand's product as a remedy. Additionally, they must choose the best times and locations to promote their items by taking into account their brand's positioning, the influence of their competitors, the weaknesses of their own offerings, and a host of other crucial factors. 

Candidates need to be solution-oriented if they want to work as brand strategists. They must do research and analysis to identify current issues and patterns in the market's supply of potential solutions. In addition, they handle client presentations, recommendations, and promoting the brand and business. Being a strategist with forward-thinking planning and thinking is the primary talent needed for the job profile. 

Responsibilities of a Brand Communication Strategist:

  • A thorough main and secondary research effort.
  • Maintaining a current understanding of the market and consumer trends.
  • Examining patterns, statistics, and research.
  • Creating situational analyses and competitive reviews.
  • Recognizing insights, difficulties, and possibilities.
  • Creating a brand's positioning, architecture, and strategy.
  • Creating engaging brand narratives.
  • Meeting with and addressing clients.
  • Engaging with and briefing creative teams.
  • Organizing brainstorming and idea-generation sessions.

Eligibility for a Brand Communication Strategist:

Acquire a Bachelor's Degree:
While a bachelor's degree in a relevant field is still a common requirement, the emphasis has shifted towards specialized programs and degrees in marketing, communications, or advertising. Additionally, employers value candidates with knowledge in emerging areas such as digital marketing and data analytics. According to recent data, 74% of job postings for brand communication strategists specify a bachelor's degree as a minimum qualification.

Gain Experience:
Hands-on experience remains crucial for landing a role as a brand communication strategist. Internships, entry-level positions, or apprenticeships provide valuable exposure to the industry and allow candidates to develop practical skills. Recent statistics indicate that 85% of employers prefer candidates with previous experience in marketing or communications roles.

Embrace Digital Marketing:
In today's digital age, proficiency in digital marketing is essential for brand communication strategists. Being well-versed in metrics analysis, social media management, content creation, search engine optimization (SEO), and search engine marketing (SEM) is highly valued. Up-to-date data shows that 92% of companies consider digital skills crucial for marketing roles.

Enhance Computer and Writing Skills:
Brand communication strategists need strong computer and writing skills to excel in their roles. Proficiency in using marketing software, data analysis tools, content management systems, and graphic design software is highly desirable. Writing skills, including the ability to craft compelling marketing content, blogs, and website copy, are also essential. Recent trends highlight the increasing importance of data analytics skills, with 78% of marketing professionals believing that data analysis helps them make better decisions.

Leadership and Team Management:
As brand communication strategists often oversee teams and collaborate with various stakeholders, strong leadership and team management skills are vital. Demonstrating the ability to work effectively with graphic designers, content managers, and creative agencies is highly valued. Recent data suggests that 68% of employers prioritize teamwork and collaboration skills when hiring for marketing roles.

Obtain Industry Certifications:
Earning industry certifications can boost a candidate's credibility and demonstrate their commitment to professional development. Popular certifications in the field of brand communication include the Digital Marketing Institute's Professional Certification in Digital Strategy and Planning and the HubSpot Content Marketing Certification. According to recent statistics, 73% of employers prefer candidates with relevant certifications.

What is the salary of a communications strategist?

In India, a brand communications strategist may expect to make between INR 3 lakhs and 20 lakhs per year. On average, a brand communications strategist can earn a salary of Rs. 3,00,000 per month.

What is the difference between a brand communication strategist and a marketing strategist?

While there can be some overlap in their job functions, a brand communication strategist specifically focuses on building and maintaining a company's brand image and reputation, while a marketing strategist has a broader focus on creating and executing marketing campaigns to drive sales and revenue.

What skills are necessary to become a brand communication strategist?

Some key skills for a brand communication strategist include strong communication and writing abilities, strategic thinking and planning, market research and analysis, knowledge of digital marketing tools and platforms, and project management and collaboration skills.

What industries typically employ brand communication strategists?

Brand communication strategists can be employed in a variety of industries, including advertising and marketing agencies, public relations firms, non-profit organizations, and corporate marketing departments.

What career paths can a brand communication strategist pursue?

A brand communication strategist can pursue a variety of career paths, including a brand manager, marketing director, public relations specialist, and advertising manager.

What is the job outlook for brand communication strategists?

According to the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers (which includes brand communication strategists) is projected to grow 10 percent from 2019 to 2029, which is faster than the average for all occupations.

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