Linkedin Poll: A Strategy to Generate High Quality Leads

Safalta Expert Published by: Aditi Goyal Updated Mon, 14 Aug 2023 10:54 PM IST

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Finding creative ways to produce high-quality leads is the holy grail of digital marketing, where the field is constantly changing. Utilizing LinkedIn polls is one such tactic that has gained traction. Yes, those interesting and interactive mini-surveys can really help your lead-generation efforts. 

We'll look at how to use LinkedIn polls to generate quality leads for your company while avoiding the complexities of digital marketing in this article.
LinkedIn polls can be a great tool for generating leads that are of a high caliber. Here are a few explanations:

To better understand your audience, use polls.


In essence, you are asking your audience for their opinion when you pose a question in a poll. You can learn important information about their interests, problems, and areas where they need assistance doing this. With the help of this data, you can develop marketing campaigns and content that will be more appealing to your target audience and produce more leads.

A great way to increase participation is through polls. In comparison to a regular post, people are more likely to stop and interact with a poll that appears in their LinkedIn feed. This is so that more people can express their opinions in polls, which are naturally interactive. Your reach and visibility on LinkedIn may increase as a result of this engagement, which may generate more leads.

Polls are a fantastic tool for qualifying leads. When people respond to your poll, you can find out a lot about them, including their occupation, sector, where they live, and their interests. This data can be used to qualify leads and assess whether they are a good fit for your offerings. By only contacting leads who are most likely to convert, you can save time and resources.
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A great way to produce high-quality leads on LinkedIn is through polls. The following advice will help you use LinkedIn polls to generate leads:

Ask specific questions. Your poll questions ought to be pertinent to your intended audience and created to produce insights you can use to enhance your marketing and sales initiatives. For instance, if you sell software to small businesses, you could conduct a survey asking respondents, "What is the biggest challenge you face in managing your finances?"

Offer an exchange of value. Offer your audience something of value, like a free ebook, white paper, or webinar, in exchange for taking part in your poll. This will make it easier to get more respondents to your survey and thus more qualified leads.

Make sure people know about your poll. Your poll should be shared on your LinkedIn profile, in pertinent LinkedIn groups, and on other social media platforms. To reach a larger audience, you can also advertise on LinkedIn.

Engage the people who answered your poll. Once your poll is open, spend some time talking to the participants. After thanking them for taking part, find out more about their needs by asking follow-up questions. This will enable you to develop relationships with prospective leads and win their business.
Making Polls That Serve a Purpose. Random polls will not do. Each poll should have a purpose that is related to your online marketing objectives. Make sure your polls have a clear goal, whether it's to gather information, identify problems, or pique interest.

Getting at the 'Why'. Alert: rhyming question Ever wonder why some businesses are so successful at generating leads? They explore the "why" in depth, which is why. With the aid of LinkedIn polls, you can more effectively tailor your marketing strategy by learning the reasons behind your audience's decisions.

Identifying Your Ideal Clients. Reaching the right people is crucial to a poll's effectiveness. By limiting your audience based on criteria such as industry, job title, and location using LinkedIn's targeting options, you can make sure that your polls are seen by the people who matter most.

Making Engaging Survey Questions. It takes skill to create poll questions. Ask intriguing, resonant, and simple answer questions to engage your audience. This increases participation while also generating insights that inform your marketing plans.
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Here are a few examples of LinkedIn polls you can use to produce top-notch leads:
  1. What are your top three management challenges for your social media marketing?
  2. What aspect of choosing a software development company is most crucial?
  3. In the upcoming year, what are your top three business priorities?

These pointers will help you use LinkedIn polls to produce high-quality leads for your company.


LinkedIn polls provide a novel way to engage your audience and produce high-quality leads in the field of digital marketing. You can create meaningful connections that result in conversions by comprehending your audience, creating polls with a purpose, and using the information you learn. Keep in mind that polls aren't the only thing that matters; they also foster relationships and spark conversations. Decide to go for it, develop compelling polls, and watch your lead generation efforts soar to new heights.

How often should I run LinkedIn polls to maximize results?

The frequency of running LinkedIn polls depends on your objectives. While regular polls can maintain engagement, consider the quality of your questions and whether they align with your marketing goals.

Can LinkedIn polls serve as a stand-alone lead-generation method?

While LinkedIn polls offer a unique and engaging way to interact with your audience, it's advisable to complement them with other lead-generation methods. Diversification ensures a holistic approach to attracting leads.

What if my LinkedIn poll doesn't receive a substantial number of responses?

If your poll isn't generating the anticipated responses, don't be disheartened. Experiment with different types of questions, timings, and promotional tactics. Each poll's success can vary based on various factors.

How can I strike a balance between showcasing my offerings and providing valuable content through polls?

The key lies in subtlety and relevance. Ensure that your poll questions revolve around industry trends, pain points, or insights, rather than directly promoting your products or services. This approach fosters genuine engagement.

Are LinkedIn polls equally effective for both business-to-business (B2B) and business-to-consumer (B2C) enterprises?

Absolutely! LinkedIn's professional environment makes it a prime platform for B2B interactions. However, creatively crafted polls can also captivate B2C audiences by tapping into their interests, preferences, and opinions.

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