How to Create a Social Media Funnel That Converts

Safalta Expert Published by: Shivam Ray Updated Mon, 15 Apr 2024 11:52 AM IST

Highlights

  • Approximately 59.3% of the global population uses at least one social media platform.
  • Web-based entertainment has acquired 190 million new clients somewhat recently.
  • Facebook is the most widely used social channel, with 2.96 billion active users.
  • 52 lakh people use LinkedIn to find jobs.

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Many brands integrate web-based entertainment into their advertising techniques to produce traffic and leads that drive their business forward. You are probably not going to experience an internet-based business that doesn't involve virtual entertainment as a promotional medium.

However, results vary across industries and companies. Many of these differences can be attributed to the way businesses use social media and Content Marketing to promote their products and services. A business must guide customers from the place of awareness to the place of purchase (and beyond). If you want to make your social media a more effective digital marketing medium, you need to do more than just post content.

Source: SAFALTA

Instead, you need to consider different touchpoints and marketing channels to get you one step closer to converting your ideal customer. By making online diversion pipes, you can encourage substance for each period of the client's adventure.

We ought to look at the different periods of a virtual diversion pipe and inspect how you can design a channel that drives the most outrageous results. Online entertainment normally sits at the highest point of the promoting channel at the mindfulness and interest stages. The objective of online entertainment advertising is to draw in expected clients and acquaint them with your image. By drawing in happiness and cooperating with your supporters, you can cultivate mindfulness and interest in your items or services.

From that point, you can utilize other showcasing strategies and channels, for example, email marketing or paid advertising, to additionally aid possible clients toward transformation.

  • There are around 4.74 billion dynamic virtual entertainment clients worldwide.
  • Approximately 59.3% of the global population uses at least one social media platform.
  • Web-based entertainment has acquired 190 million new clients somewhat recently.
  • Every day, the average user uses the internet for two hours and twenty-seven minutes.
  • Facebook is the most widely used social channel, with 2.96 billion active users.
  • 52 lakh people use LinkedIn to find jobs.
  • Up to 47% of worldwide web clients say that staying in contact with loved ones is the most compelling motivation for individuals to utilize virtual entertainment.
  • By 2023, the market for powerhouse promotion is projected to reach a value of $17.4 billion.
  • Up to 46% of social media users are women, while up to 54% are men.
  • Threads from Meta was the fastest-growing social media app in 2023 (5 million users in just 100 days).
  • 75% of consumers say the COVID-19 pandemic has driven long-term behavioral changes, one of which is urgency.
     

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Table of Content

  1. How does a social media marketing funnel operate

  2. Consciousness

  3. Think Thought

  4. Action

  5. Betrothal

  6. Advocacy

  7. Ground Level

  8. How to Create a Social Media Marketing Funnel

  9. Clearly Define Goals

  10. Research Your Customer

  11. Create your lead magnet

  12. Make Attractive Offers

  13. Optimize Landing Page

  14. Track Social Media Metrics
     

How does a social media marketing funnel operate :

A social media Marketing funnel encourages converting potential leads into customers on social media. It incorporates different periods of client responsibility with your picture, from the spot where they learn about your picture to where they make a purchase and are good with referring your business.

A careful assessment of a virtual entertainment deal can help you understand:

Your purchaser's purpose and expected inspiration to find and belittle your business;

Advertising methodologies that turn out best for clients at various phases of the client venture; And

Various ways of contacting your crowd by making various kinds of content that lead them to the next stage towards making a purchase.

Keeping this in consideration, how does a social media funnel work? Most non-social sales funnels look like the one below:

However, the interactive nature of social media makes mapping the buyer's journey complex. Different customers may have different experiences with the same brand on social media. It looks like a spectrum of actions, and a customer can move from one part of the funnel to another in just a few clicks:

As a marketer, you have undoubtedly witnessed this frequently. The good news is that traditional sales funnels may still be used in social media settings. The test lies in consolidating various sorts of client commitment at every deals pipe stage to assist you with arriving at the objectives of your advertising methodology. We should take a gander at each stride and how you can make content and increment commitment and transformations with each step.
 

Consciousness :

Every marketing funnel starts with the awareness stage. Here, a potential customer can discover your business for the first time. Your job is to provide the necessary information that motivates them to invest in what you've already offered.

Instead of trying to close an immediate sale, focus on creating a variety of content suitable for leads at the top of the funnel. Typically, people at this stage look at your business on social media because they are interested and are actively searching for products or services in your industry.

It's also important to take advantage of tools that streamline the process of connecting with high-quality leads. At this point, a deal-sourcing platform can be a useful tool. By establishing such a platform as a solution for visitors to find exactly what they are looking for, you can enhance their search process. This tool can facilitate a seamless transition from the awareness stage to the consideration stage by filtering through opportunities and presenting opportunities tailored to their interests and needs.

Therefore, the objective in the awareness stage is to attract those people using brand awareness strategies, and the goal is to show them how your business can solve their problems.

You should grasp your client persona to complete this undertaking effectively. This will permit you to target and construct a crowd of people with whom you can communicate successfully. The objective is to hold individuals' revenue and interest in going to the next channel step by offering them helpful data.


Also Read: Navigating Tomorrow: 2025's Top 10 Digital Marketing Trends You Can't Ignore
 

Social media is already an excellent medium for sharing attention-grabbing content. You can take advantage of this by answering audience questions, posting tutorial videos, or streaming webinars or promotional live videos.

The video shows viewers how to mix an easy-to-make Citron Lemonade cocktail with Absolut Vodka and common bartending supplies. Although this is an Instagram instructional exercise video, a connection in the record's profile takes guests to Outright's YouTube page, where they can observe more videos showcasing content.

In situations where you are attempting to construct a group of people for another item and you have the financial plan for it, you can put resources into paid social advertisements to increase brand awareness and reach. As another option, you might utilize powerhouse marketing to publicize your merchandise and increase traffic to your deal point of arrival or web-based entertainment business page. 
 

Think Thought : 

As soon as potential customers learn about your products, they start moving through the social media funnel. At this point, start considering whether your products answer specific customer problems. They will also compare your brand to its competitors in terms of reviews, features, and customer service.

How do you convince and convert potential customers at this stage? The discussion phase is all about demonstrating value. You demonstrate value by creating content that highlights the benefits of your products.

Types of content effective at this stage of the funnel include blogs, social media videos, infographics, and even white papers that present using your product to solve real-life problems. Such point-by-point data convinces potential clients that you are the most ideal decision, accordingly fabricating trust in your image.

To contact your crowd at this stage, you want to retarget clients who have, as of late, experienced or interfaced with your image so the message sticks. As an alternative, if you serve customers directly, presenting a webinar or video demo—like Anthony did—is a fantastic way to remain at the forefront of your audience's thoughts. 

Anthony's Goods shares a smoothie tutorial on Instagram using its products. They invite their audience to take action by purchasing the same items on Amazon or their website, getting them to the next stage of their social media funnel.

Because potential leads can experience the impact directly, sharing tutorials and other types of informative social media content is a great way to convince your audience of your products.

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Action: 

At this stage, your leads are ready to buy from you. It also means that you have successfully built a good relationship from the beginning, and now, they see a reason to trust you.

As we explained, the step leading up to the action stage are sometimes short, mainly if your business operates in a high-traffic sector such as consumer goods. On the other hand, the sales process in other sectors is significantly longer and will require more persuasion and nurturing further down the funnel to motivate potential customers to action. Social proof and testimonials from other customers are often key motivators for action.

But before you convince them with social proof, you need to track their performance in previous steps and determine whether your content has been successful up to this point.

Thankfully, many social platforms have analytics built in. To see how you measure up before launching your next social media campaign, check out key metrics where you can use social proof. If you are able, offer a markdown for new clients too.

Here is an illustration of a brand that utilizes social confirmation and motivators to urge customers to buy from them:

Sephora's Facebook account isn't just about magnificence tips; It likewise fills in as a virtual retail facade. There are connections to product pages in some of its material. 

In the example above, Sephora has an extensive list of products on its Facebook Commerce page, some of them marked as "Sephora Quality Good Price" or "Clear at Sephora." They help convince customers that the products sold by Sephora are not reasonably priced; They are also environmentally friendly. These badges are the deal-breaker for consumers who are eco-conscious and price hunters, respectively.
 

Betrothal: 

Congratulations! You have a new customer. Now, it's time to maintain them.

The engagement stage in the social media funnel is all about converting customers into lifelong enthusiasts of your brand. They've made the purchase, okay, but it doesn't stop there. Frequent interactions with your new customers strengthen the relationship and show them that you care about them.

Consider how you can engage buyers in your social media community. Build engagement by using trends to reassure your customers about the authenticity of your brand. For instance, you may engage your customers and get them talking about your company on Twitter or Instagram by using hashtags. 

Remember Coca-Cola's #ShareaCoke campaign? It was on various social media platforms, including Facebook, Instagram, and Twitter. People continue to use the hashtag because it works so well. 

The campaign aimed to create a deeper connection with consumers through engagement. By changing Coca-Cola product packaging to feature specific first names, the brand created a community of loyal consumers.

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You may be unable to stretch something that high due to budget constraints. Still, aim to personalize the marketing campaign at this stage, as 80 percent of consumers are likely to purchase from brands that offer personalized experiences and these brands have higher retention rates than brands that don't use personalization. Don't offer.
 

Advocacy: 

While many people think that action and engagement are at the bottom of the funnel, the advocacy stage of the social media funnel takes engagement a step further. It depends on how customers become comfortable enough with your brand that they can talk to people about it.

Whereas the engagement stage is where you create lifelong enthusiasts for your brand,. During the advocacy stage, your existing customers might become engaged brand ambassadors and community builders. 

To achieve this, you need to encourage customers to spread the word about your brand and leave reviews and testimonials for it. For example, Rothy's uses referral discounts to promote customers and encourage people to tell people about their brand.

At this stage, priority should be given to utilizing existing subscribers to provide quality content to increase traffic and influence a larger audience. With this in mind, try to develop existing customer relationships, as they will in turn help grow your brand.
 


 

Ground Level : 

A social media funnel is an effective way to engage your target audience and build trust in your brand.

It may seem overwhelming at first, but understanding your customer personas is essential to fully utilizing this funnel. Additionally, track your customer's purchasing journey to know what marketing content is appropriate for them at a particular stage of the funnel.

Then, by taking the proper steps, every potential customer can become a paying customer. Therefore, invest in brand awareness campaigns to get potential leads to the top of the funnel and nurture them all the way. Provide value through the content you present at every stage while presenting your brand as the solution to their problems.

By customizing your social campaigns to fit your customer's journeys at every stage of the funnel, you not only create loyal customers but also a community of customers who promote your brand, among others.
 

How to Create a Social Media Marketing Funnel : 

Now that we know about the different stages of a social media marketing funnel, let's see how to build a funnel.
 

Clearly Define Goals : 

The first step before creating your social media marketing funnel is to define your goals as specifically as possible. Ask yourself what you want to achieve and set specific goals.

For example, if your goal is to get more customers, specify the number and type of new customers you want to add. This will give a solid direction to your efforts.
 

Research Your Customer: 

Research your customer thoroughly to clearly understand what their likes, preferences, and purchasing behavior are. Try to understand what they are looking for in the product you are offering.

To be able to create a compelling social media strategy, it is best to create an avatar or persona of each buyer segment to understand the following aspects:

their likes and preferences

  • Their favorite social media platforms

  • Aspirations and goals

  • Challenges and pain points
     

Create your lead magnet : 

Based on the findings of your customer persona, create an engaging lead magnet. A lead magnet is a valuable thing you can give to your potential customers for free that compels them to exchange information like email addresses or other contact details.

Some examples of lead magnets could be free product samples or trials, webinars, lead generation quizzes, surveys, polls, whitepapers, mini-guides, templates, automated assessments, etc.
 

Make Attractive Offers : 

Make attractive offers to take your customers from one level to the next. These offers should motivate them to make a series of micro-commitments that ultimately result in a sale.

Some good examples might be asking them to download a guide or ebook, book a free consultation, sign up for your newsletter, or watch a demo video.
 

Optimize Landing Page : 

This is one of the most important aspects to keep in mind to significantly increase your chances of conversion.

It would help if you never directed your warm leads to your homepage. Your homepage is jam-packed, busy, and has so many distractions that it can easily turn from hot to cool.

Make sure leads land on a specific landing page that immediately takes them to the next logical step without any distractions. If you're running different campaigns, make sure to have separate landing pages for each campaign and offer.
 

Track Social Media Metrics : 

Every social media activity generates a lot of data, and social media marketing is all about using this valuable data.

Use each platform's built-in analytics tools and A/B test different elements of your social media ads (copy, headlines, visuals, etc.) to meaningfully improve your social media performance.

Some key metrics you should track are:

  • Awareness metrics like post reach, mentions, video views, and impressions.

  • Engagement metrics such as likes, shares, pins, comments, and engagement rates.

  • Conversion metrics such as click-through rate (CTR), cost-per-click (CPC), and conversion rate.

  • Share of voice metrics like mentions, total mentions vs. competitive mentions.

For entrepreneurs and advertisers, making an online entertainment-promoting channel is a strong technique that graphs the client excursion and helps convert leads into deals.

We examined the various advances and how to make an online entertainment-promoting channel. Hopefully, this will help you ensure the smooth transition of your customers through the funnel and their transformation into your brand advocates for life.
Social media is vital to your brand's digital marketing strategy.

Now you know how the social media marketing funnel increases your conversion goals.

You can plainly recognize what is working and what isn't working for you to arrive at your ideal interest group through friendly channels and fabricate a dedicated client base.

For what reason would you say you are still here?
Utilizing online entertainment promotion can be a profoundly successful method for drawing in, connecting with, and converting possibilities into clients.

This gives many advantages, including designated reach, expanded brand mindfulness, faithful clients, expanded site traffic, further developed web crawler rankings, further developed client care, expanded client commitment, admittance to significant client bits of knowledge, cost-adequacy, and expanded deals.

By utilizing these techniques, organizations can really use the force of virtual entertainment to arrive at their promotional objectives and develop their independent ventures.
 

How does social media fit into the sales funnel?

Any marketing funnel starts when people search for your brand. For social media funnels, that process starts on social media sites. During the awareness phase, people get a chance to learn more about your business, its values, and its products, so they can understand whether your company fits their needs and desires.

What does funnel mean in social media?

The social media funnel is a path that leads people to follow until they become paying customers. This customer journey typically starts with brand awareness. After the sale is made, social media marketing funnels go a step further to help businesses develop customer trust and loyalty.

What are the characteristics of social media?

First Move: Consciousness The "awareness" stage, which is the first in the sales funnel, is named thus because this is the time when prospective customers first learn about your good or service. Social media sites are renowned for their minimal barriers to information access and commenting, as well as their readiness to accept and consider user feedback. The networking mentality and the friendly content-sharing platforms reinforce this openness.

How do sales funnels work?

The funnel, sometimes called a marketing funnel or revenue funnel, reflects the idea that each sale begins with a large number of potential customers and ends with a very small number of people who make a purchase. Are.
 

What is funnel business?

The sales funnel helps marketers understand the customer's purchasing journey, as well as identify which stage of the journey the customer is in. These insights can be used to decide which marketing channels and activities will best guide the customer to make a purchase.

What is the first step in building a sales funnel?

Step 1: Awareness The first of the sales funnel stages is called the “awareness” stage because this is where people first become aware of your product or service. They may hear about you through your advertising, social media, and even word of mouth.

What does an LS funnel look like?

AIDA stands for Awareness/Attention, Interest, Desire/Decision, and Action. These four steps are what comprise every sales funnel. Awareness—also called attention—is the stage when your target customers first learn about your product. Interest describes the moment when a customer becomes interested in or aware of your product.
 

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