100+ Technical SEO Statistics in 2023

Safalta Expert Published by: Aditi Goyal Updated Sat, 08 Jul 2023 06:16 AM IST

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Technical SEO is the process of making a website's code and foundation search engine friendly. It takes into account things like structured data, mobile friendliness, and website speed. Any SEO strategy should include technical SEO because it can raise websites' search engine ranking positions.

Technical SEO has become a crucial component of any successful online presence in the digital landscape of 2023. In order to increase a website's search engine visibility and guarantee a positive user experience, it involves optimizing various technical aspects of that website. Let's look at the data that clarifies the importance of technical SEO in the current digital environment.

Source: Safalta.com


The top technical SEO statistics for 2023 are listed below:
  • With more than 90% of all search queries being handled globally, Google is still the most popular search engine.
  • Google currently handles more than 3.5 billion searches every day and 1.2 trillion searches annually globally.
  • 53% of all website traffic is generated organically.
  • 93% of online activities begin with a search engine (primarily Google images, searches, and maps).
  • Four or more words are present in 50% of all search queries.
  • While paid search only accounts for 27% of website traffic, organic search generates 53% of it.
  • Google controls 85.55% of the market for search engines worldwide.
  • 75% of users never scroll past Google's first page.
  • Over 200 factors are used in Google's rankings.
  • Google's top organic result typically receives 28.5% of clicks.
  • Mobile devices are used by 92.1% of internet users to access the web.
  • The average organic traffic to articles with 7 or fewer words in their H1 is 36% higher than that of articles with 14 or more words in search.
  • If a brand appears multiple times in search engine results, 50% more visitors are likely to click on that result.
  • Less than 10 searches are made for 92% of keywords each month.
  • On average, the top organic result on Google contains 1400–1500 words.
  • Companies that have a dedicated blog post receive 55% more traffic than those that don't.
  • User disregard rates for paid advertisements range from 70 to 80 percent.
  • Globally, mobile devices account for 54.4% of website traffic.
  • An internet user will search for something on Google typically 3 to 4 times a day.
  • Google processes 8.2 billion searches each day.
 
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  • Every second, Google processes 99,000 searches.
  • To date, Google Lens has received more than 1 billion queries. Over 100 languages are supported by Google Lens.
  • On average, a user visits 8.79 pages while using Google.
  • Before leaving Google, 28.23% of users only visit one page.
  • The top two Google searches are for Facebook and Youtube.
  • Google receives a large portion of its traffic (26.56%) from the US.
  • 94.47% of traffic is directed to Google. Google receives 2.56% of its traffic from social media.
  • 27% of people using mobile devices worldwide use voice search.
  • Voice assistants are used at least once per month by 39.4% of internet users in the United States.
  • 20% of all online searches are voice searches.
  • 58% of consumers used voice search to look up local business information.
  • Voice search results from HTTP websites make up 70.4% of the total.
  • 40% of adult users use voice search on a daily basis.
  • 75% of US households will have a smart speaker by 2025.
  • With more than 38% of the market, Alexa is the most widely used virtual assistant in the US.
  • The usage of voice assistants will reach around 8 billion by 2023.
  • According to a Statista report from June 2021, Amazon has a 69% market share of smart speakers in the United States.
  • 28% of people who voice search then call the business.
  • Voice search is used by 51% of people to find restaurants.
  • Google voice search result pages typically contain 2,312 words.
 
  • One-fourth of smartphone users between the ages of 16 and 24 use voice search.
  • The age group of 26 to 35 is where smart speakers are most popular.
  • In the US, there are almost 91 million smart speakers. In 2023, it is predicted that there will be 95 million people.
  • Nearly one-third of all mobile searches have a location component.
  • In 28% of local searches, a purchase is made. 
  • Around 45% of customers worldwide will buy something online and pick it up later in a physical store.
  • 46% of Google searches have a local search intent.
  • Mobile devices account for roughly 55% of global website traffic.
  • 80% of the top-ranked websites are mobile-friendly.
  • By 2023, internet sales on mobile devices will surpass those on desktop.
  • 20% of marketing email campaigns are not mobile-optimized.
  • Within 24 hours, 88% of mobile device local business searches result in a call or visit.
  • 51% of smartphone users found a new business or product while conducting mobile searches.
  • More than 30% of mobile searches are done before entering a store.
  • 43% of users will use their mobile phones to do an internet search while they're in a store.
  • According to 69% of mobile phone users, a website that provides quick answers increases their likelihood of making a purchase.
  • A search engine is used daily by 87% of mobile phone users. 
  • 90% of smartphone users are unsure about which brand to purchase.
  • A mobile device is responsible for 1/3 of email clicks.
  • In comparison to desktops, where the top organic listing receives 19.3% of clicks, mobile devices generate 27.7% more clicks. 
  • 20% of all mobile phone searches are currently voice searches.
  • Email optimization for mobile devices is the second most common strategy used by email marketers to boost performance.
  • A company with a poorly optimized mobile website will not be recommended by 57% of users.
  • High-quality link building contributes 30% of your page's overall score to Google.
  • The value of a single link from a high-quality domain will outweigh the value of multiple links from low-quality domains.
  • No backlinks are pointing to more than 65% of web pages.
  • When compared to short-form content, long-form content receives 77.2% more backlinks.
  • Businesses that have blogs have 97% more links pointing to their website. 
  • The factor with the strongest association with Google rankings, according to a Backlinko analysis, was the quantity of URLs pointing to a page. 
  • Every month, 5% to 15% more do-follow backlinks from new domains are added to the top-ranking page in SERP.
  • A backlink from a website with low domain authority typically costs $150, whereas a backlink from a website with high domain authority typically costs $1,000.
  • In 62% of Google searches conducted globally, videos are found.
  • The use of video in digital marketing campaigns, according to 49% of marketers, results in faster revenue growth.
  • A landing page with a video has a 53% higher chance of appearing on Google's first page.
  • Compared to just text posts, blogs with videos get three times as many inbound links.
  • In the United States, 85% of all internet users watch videos at least once per month, and 86% of clients say they would like to see more videos from the companies they patronize. 
  • A 157% increase in traffic and more backlinks are given to posts with videos.
  • Videos are the most effective type of content for ROI, according to 51% of marketers polled on WordStream.
  • More than one billion hours of YouTube videos are watched every day.
  • On YouTube, videos that increase subscriber count typically have higher rankings.
 
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  • The popularity of short videos is rising.
  • Globally, 75% of all video plays occur on mobile devices.
  • Each month, 2 billion users engage with Instagram's reel feature.
  • 77% of people said that watching a brand's customer feedback video influenced their purchasing decisions.
  • 64% of customers made a purchase after watching marketing videos on social media.
  • The first-page videos on YouTube are typically 15 minutes long.
  • At least one image can be found on 97% of the websites that appear on Google's first page.
  • With over 10,000 searches per month, more than 29% of search terms have three or more words.
  • Over 67% of all clicks are from the top five organic search engine result pages.
  • Sixty percent of the websites on Google's first page are three years old or older.
  • A blog post or article update on your website can increase search traffic by up to 146%.
  • Less than 10 searches per month are made for 92% of keywords.
  • 18% of users conduct another search before selecting any of the outcomes from their initial inquiry.
  • Mobile optimisation is one of the top technical SEO strategies used by 25% of businesses.
  • Half of users are more likely to click on a product if it appears frequently in SERPs.
  • The average amount of organic traffic for blog posts with seven or fewer words in their H1 tag is 36% higher than for posts with fourteen or more words.
  • 1.1 billion mobile phone users will use voice search technology on a weekly basis in the near future.
  • Google image search results have an average click-through rate of 0.21%. Additionally, it's significant to note that this rate varies considerably across industries.
  • Artificial intelligence will be extremely important in SEO, much like voice search.
  • The direction of the future is long-form content and short-form video.

Conclusion

Maintaining up-to-date knowledge of technical SEO statistics is crucial for successful website optimization in the dynamic world of SEO. Each factor significantly influences your search engine visibility and user engagement, from website loading speed to user experience and security. You can position your website for success in 2023 and beyond by incorporating these statistics into your SEO strategies.
 

What is technical SEO?

Technical SEO refers to the optimization of a website's technical aspects to improve its visibility and performance in search engine rankings.
 

Why is website loading speed important for SEO?

Website loading speed is crucial for SEO as faster-loading websites tend to rank higher in search results and provide a better user experience.
 

How can structured data and schema markup benefit SEO?

Structured data and schema markup provide additional context to search engines, improving the understanding of your website's content and enhancing the visibility of rich snippets in search results.
 

What are Core Web Vitals?

Core Web Vitals is a set of metrics introduced by Google to measure the user experience of websites, focusing on loading, interactivity, and visual stability.
 

How does local SEO impact businesses?

Local SEO helps businesses target local customers by optimizing their online presence for location-based searches, increasing visibility and driving relevant traffic.
 

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