The Digital Job Market: What You Need to Know

Safalta Expert Published by: Shivam Ray Updated Thu, 18 Apr 2024 12:55 PM IST


54.86% of the global market share comes from mobile, followed by 42.65% from desktop and 2.49% from tablet.
Interestingly, 61% of people prefer to shop on mobile websites.
Mobile's share is around 49% and desktop's is 48%.

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With each year that goes by, the computerized world keeps on developing, changing, and becoming increasingly entwined with our general public. Furthermore, the trick of the trade for organizations and brands attempting to become famous in this daring new computerized world is grasping advanced advertising.That said, most of today's brands and businesses are demanding top-class digital marketers who are not only competent, skilled, and qualified but also well-versed with the latest industry trends, changes, and emerging technologies to drive their organization forward. Kind of aware.

Friends, if there is any most talked about topic in today's time, then it is Digital Marketing. In today's time, most of the job vacancies for people are coming out of digital marketing only, because with the increasing speed of the internet, every person can start their business today. Wants to do it online.


There are many such websites on the internet from which you can earn money while sitting at home. At present, when this country is going through the era of communication revolution, people are finding new ways every day by which they can improve their lives. can make it even better

Many job opportunities are available for beginners in digital marketing on various online portals. As online marketing has become a permanent aspect of achieving business goals, digital marketers are a necessity in every industry and sector. In the present times, digital campaigns are essential for the smooth and successful implementation of business objectives.As content writers, our right brain hates math. In school, we used to get scared when teachers asked us to show our work behind the answer to a problem. But while we still hate math, we now understand the reason behind always showing our work: we needed to support the “why” of how we got to a particular point.

The same applies to digital marketing. You want to know the true reason why you are implementing one marketing strategy over another! Our job today is to “show your work” for you with 165 key digital marketing statistics across five different categories.With this post in your back pocket, you'll have data points to confidently support every marketing decision you make in 2024 and beyond.

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Table of Content

  1. Increasing demand for digital marketing skills

  2. Career in Digital Marketing: Essential Skills

  3. Scope in Digital Marketing

  4. Content Marketing

  5. Search Engine Optimization (SEO)

  6. Landing Page Optimization (LPO)

            7. Own a Digital Marketing Business


Increasing demand for digital marketing skills: 

To put the importance of digital marketing into perspective, here are some statistics and insights you should know:

  • 76% think marketing has changed more in the last two years than in the last half-century. This is proof of the rapid pace at which digital marketing is evolving.

  • 60% of people have started using voice search within the last year. This is an emerging channel that digital marketers can take advantage of to reach and connect with potential customers; Those who acquire the skills necessary to use such new digital marketing methods will have an excellent chance of success in the field.

  • An astonishing 49% of businesses are actively doing digital marketing, but they don't have a defined strategy. If you learn the right skills, you can become a very desirable digital marketer indeed.

  • Digital marketing is divided into many areas, and for those with the right skills, each has great opportunities for advancement, professional rewards, and earning potential.

    Click to Enroll:  Professional Certification Programme in Digital Marketing

Career in Digital Marketing: Essential Skills: 

To help give your budding career in digital marketing the best possible start, here are the essential things you'll need to learn to land that important first job.

Before we move on, it's worth noting that these skills, areas of expertise, or disciplines form the foundation of a digital marketing Jobs meaning you'll need to gain fundamental knowledge of each area – from there, you can choose You can choose which area of digital marketing you would like to specialize in:

Scope in Digital Marketing: 

Digital Marketing is a rapidly growing market. We all often see the promotion of a product through Facebook, YouTube, or Google ads. And sometimes, getting influenced by it, they start getting information about the product on website. We can do all this work only through digital marketing. For growth in this field, you have to keep updating yourself continuously. You have to explore new technology, new trends, and different mediums to sell your product.

In a short time, digital marketing has brought a different revolution in the world of marketing. One good reason for this is the availability of internet facilities at affordable rates. Today we can buy everything we need from clothes, books, food, furniture, etc. Easily buy from the digital market. Not only the customers but also the sellers get a lot of benefits from this digital marketing.

Click to Read : A Guide to Boosting Your Online Presence

It saves time for both.

  • Saving on commuting expenses.

  • You can make purchases as per your choice and budget.

  • Knowing customer preferences makes it easier to choose better customers for your product.

  • The cost of product promotion is reduced.

  • Stocks can also be kept in your home.

  • Digital marketing is done in two ways: one is digital marketing of the product and the other is digital marketing of the service. The digital marketing of both of them is a little different from each other, the rest of the process is the same.

    Also Read: Revealing top secrets for successful Internet Marketing

Content Marketing:

Today's consumers crave value and demand content that not only enlightens them and helps meet their needs but also entertains and inspires them. There are many channels, platforms, tips, and techniques associated with content marketing, and by being able to demonstrate a working knowledge of these important concepts as well as understand them, you will lay a solid foundation for your digital marketing career.

Search Engine Optimization (SEO):

Every day, Google receives more than 63,000 searches per second. By understanding the practices, tips, techniques, methods, and skills that will help a company's content, blogs, and landing pages rank on the first page of Google for relevant search terms, you will prove to be an invaluable asset. Understanding web optimization is fundamental to getting your most memorable computerized marketing position, so it's essential to make the investment to grasp the rudiments.

Read More: Digital Marketing Career: Skills, Experience, and Salaries for Success

Landing Page Optimization (LPO):

Upgrading site parts to support transformations is known as greeting page streamlining, or LPO. A functioning comprehension of LPO is fundamental for an effective vocation in computerized promotion.



A computerized advertiser is liable for making a lot of clear, compact, moving, rousing, and motivating limited-time materials, so strong copywriting abilities are an incredibly fundamental piece of your expertise-based weapons store.


Advertising Experience:

Acquiring functional involvement with Facebook Promotions and Google AdWords will assist with sending off your profession in computerized showcasing, so it's essential to require the investment to learn and explore different avenues regarding the nuts and bolts of these stages to develop as an advanced advertiser. Is.



53% of advertisers say contributing to a blog is their top substance-promoting need. To become a balanced computerized advertiser with strong professional prospects, it's crucial to know how to make, create, compose, configure, produce, and fit blog entries.

Google Analytics:

The ability to measure, collect, understand, analyze, and use the wealth of digital data at your fingertips to identify consumer trends, improve your marketing strategies, and optimize your promotional assets for success is key to digital marketing success. It is significant for. All things considered, acquiring areas of strength for the essentials of the Google Examination is something that you want to focus on right from the outset of your professional process.

Elevate your skills Advanced Certification in Digital Marketing Online Program: Clicks Here to Enroll Now 

Industry Knowledge:

This self-drove type of training isn't simply fundamental to turning into a computerized advertiser; however, it is likewise a driver of proceeding with business achievement. To stay aware of the most recent patterns, changes, and industry shifts, here are a few distributions you ought to peruse routinely: MOZ, Web Index Land, Virtual Entertainment Inspector, Neil Patel, and HubSpot.


Advance yourself and get the job you are looking for: 

These abilities, capabilities, and disciplines will assist you with building a balanced information base, giving you the certainty and abilities to get some work done in computerized showcasing. Furthermore, why not start by getting the right preparation? Our internet-based computerized marketing courses will assist you with overcoming any issues between your ongoing business circumstances and your fantasies.

Own a Digital Marketing Business : 

If you do not want to work anywhere else, then you can start your own digital marketing company, but for this, you will first have to get at least five to six years of experience in the digital marketing industry. To start a digital marketing company, you will have to know about everything related to digital marketing, like the internet, markets, project management, client management, website development and marketing, etc. You can gain this experience by working in any digital marketing company and starting your own digital marketing business.

Ability to do a job in digital marketing : 

  • Have completed at least 10th or 12th grade.

  • No age limit has been prescribed.

  • You can do digital marketing jobs online or offline.

  • People of any time and any age can do this job.

  • Products and services are sold under this job.

  • To do a job in digital marketing, one should have some knowledge of the English language.

    Learn Digital marketing With Us Click Here: Advanced Certification In Digital Marketing Programme

Becoming an expert in any field or industry is truly a journey that begins with passion, hard work, and dedication. This is perhaps the most important quality. Here, you need to be dedicated and disciplined, along with the enthusiasm that is very necessary to master your SILS. And you can make a brilliant career through this mastery.

Now you must have understood how you can make a career in digital marketing. And in which fields of digital marketing can you get a job? Considering its increasing demand and good salary package, starting a career in digital marketing is a wise move. You can join a digital marketing company or work independently as a freelancer.If you're just starting, it's extremely important to build your skills. Luckily, UCD Professional Academy offers relevant digital marketing courses to equip you with the right content creation and management skills.

Taking a professionally compiled course can be a great addition to your resume, allowing you to move forward in your career with more confidence. Additionally, create your own website and grow your professional network to boost your chances of increasing your customer base.

So there you have it, the top 12 ways you can get your desired job as a fresher in the world of digital marketing. The main objective is to clarify your knowledge and understanding of the complex elements of digital marketing.

Since most businesses have recently stepped into the online domain, they are still new to different methods to achieve the desired results. Your keen understanding and conviction of being able to run digital campaigns for organizations can be very useful to you as a professional and for business as well. As a fresher, this can open up opportunities for you to work and prove yourself as a capable digital marketer.

Is it challenging to get a digital marketing job?

In a world rapidly moving towards digitalization, it is easy to get a digital marketing job with the right skills, knowledge, and experience. However, taking field-specific courses, enhancing your qualifications, and honing your skills increase your chances of standing out among other applicants and excelling in your career.

What job roles are available in digital marketing?

Several career roles are available in the diverse field of digital marketing, contingent on your skills and areas of interest. The most common career paths include social media manager, content manager, SEO specialist, PPC specialist, and email marketing manager.

Is networking important to get a job in digital marketing?

Networking is important to get a job in digital marketing as it allows you to communicate with professionals in the industry. Apart from uncovering new job opportunities, it also allows you to learn valuable insights and exchange useful ideas to advance your career.

How to get a job in digital marketing?

To make a career in the field of digital marketing, you can take certificate or diploma courses related to it. There is also an option to do an MBA in this field (an MBA in digital marketing). Digital marketing courses can be done in any mode, online or offline. For better job offers, do at least 6 months or 1 year.

What is taught in digital marketing?

Along with creating a website, you can also learn to understand good website design and user experience. Reaching customers through communication: With a digital marketing course, you can learn the art of reaching your customers through new communication. This includes email marketing, social media marketing, and search engine marketing.

Is it easy to get a digital marketing job?

However, one should not be complacent and think that they can easily get a job in any organization. The truth is that it is really challenging to get your first job in digital marketing as a fresher. You have to excel in interviews and appear confident.

What is the future of digital marketing?

According to the Indian Department of Commerce, investments required for digital marketing in India will be $50-60 billion by 2025. It is clear from this number that the future of digital marketing in India is bright and it will help India to rank among the world standards.

In 2024, what does digital marketing look like?

 As platforms work to improve user privacy, one of the major changes for marketers in 2024 will be how we monitor ads using third-party cookies.

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